eat out eat well Adam French eat out eat well Scheme developed - - PowerPoint PPT Presentation

eat out eat well

Adam French

eat out eat well

• Scheme developed to recognise caterers that offer healthier

menu options

• It has three levels – bronze, silver and gold
• It is symbolised by the logo below
• Validated/evaluated nutritionally by Surrey University
• Aligned with Healthy Lives, Healthy People and Change 4 Life

eat out eat well

• Scheme designed to be easy to implement and manage
• Supports healthier eating when eating out
• Supports local businesses – reward and recognition
• Recognises food hygiene
• Being adopted by all Northants Local Authorities
• Will be tailored to local needs in East Northants - diabetes

Surrey University Evaluation

• Found eat out eat well influences food choice to improve

incidence of obesity in Surrey

• Primary business motivation – perceived commercial benefit
• Businesses like:

– that the award is free – the promotional materials provided – the positive impact on image and reputation – healthier menu options do not need to cost more

• Consumers like:

– increased choice – increased trust in businesses with the award – potential to contribute to a healthier lifestyle

Surrey University Evaluation

• Perceived strengths:

– practicality and flexibility of the scheme – no charge – guidance and support given by assessors – ‘health by stealth’

• Challenges:

– varying levels of interest in award – lack of consumer awareness – perceived incompatibility of award with commercial targets

What are our issues?

• We have an issue with obesity in the District
• Also problems with CHD and diabetes
• Difficulty in getting healthy eating message across
• How to effect change?

Roll out

• Inclusion of diabetes element to eat out eat well
• Transition of Heartbeat to eat out eat well
• Publicity and marketing
• Promotion of the scheme throughout the District
• Pilot project - campaign to target uptake in Raunds

– no current takeaway or restaurant with Heartbeat – 36 caterers (including 5 restaurants, 8 takeaways, 7 mobile caterers, 3 pubs with food, 4 residential homes)

How can you help?