Digital platforms and coring strategies for public-private - - PowerPoint PPT Presentation

Digital platforms and coring strategies for public-private collaboration IN5320 – 2020

Alexander Kempton PhD Candidate, Digital Innovation

Digital platforms and coring strategies for public-private collaboration

• Content

– Platforms and Coring strategies – Public sector coring strategies – Welfare technology platform case

• Q&A:

– Interactive session on Zoom October 12

Assignments for reflection

Press the pause button Think and write some notes on the assignment for 5 minutes Then press play

(Parker, Alstyne, Choudary, 2016)

Platforms

Figrue from Cusuman, Gawer, and Yoffie 2019, The business of platforms

But how do you go from platform wannabe to platform company (or platform government)?

• Coring Strategies for innovation and

hybrid platforms

• “the set of activities a company can use

to identify or design an element […] and make this element fundamental to a technological system as well as to a market.

• “An element or component of a system is

“core” when it resolves technical problems affecting a large proportion of

• ther parts of the system.“

(Gawer and Cusumano, 2008)

Establishing a core:

• Addressing an essential technological problem in an industry

– Assembling the capabilities that third parties need

• Facilitate third parties’ to complement the platform
• Solve an essential business problem for the them
• Create and preserve their incentives to contribute and innovate

(Gawer and Cusumano 2008, Tiwana 2014)

Platform core

Assignment

Give an example of a platform coring strategy Relate this coring strategy to other elements or concepts from the course (architecture, boundary resources, types of platforms..)

• January 2007: iPhone launched
• October 2007: From mostly a

product strategy, to a platform coring strategy

• Boundary resources that

enable complementarity

• Devices and app store that

enables a market / a transaction platform

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“We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users.” Steve Jobs, October 2007

https://www.youtube.com/watch?v=xo9cKe_Fch8

Establishing a core:

• Addressing an essential technological problem in an industry

– Assembling the capabilities that third parties need

• Facilitate third parties’ to complement the platform
• Solve an essential business problem for the them
• Create and preserve their incentives to contribute and innovate

(Gawer and Cusumano 2008, Tiwana 2014)

Platform core

What about the public sector?

• Digital platform seem to be highly successful
• How can the public sector follow the same

pattern?

• What coring strategies can be used in the

sector?

• Crucial in a Norwegian context

https://www.youtube.com/watch?v=ZzPU6Pdw05s

Public sector platforms in Norway

Case: platform for welfare technology

• Digital technologies and services that assist

citizens with health or social issues

Public-private platform partnerships

• Deliver public health care services
• Enable public sector innovation
• Enable private sector innovation

Case: platform for welfare technology

• Digital technologies and services that assist

citizens with health or social issues

• Public-private platform partnerships
• Use and innovation of digital technology in

the primary health care service

Oslo Bergen Trondheim Health services Electronic Patient Records Health services Health services

• Documentation
• Work flow

Electronic Patient Records Electronic Patient Records Electronic Patient Records

supported by service

• 11. april 2011

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Screenshot from Rehm et al 2017

Oslo Bergen Trondheim Health services Electronic Patient Records Device Device Device Health services Device Device Device Health services Device Device Device Electronic Patient Records Electronic Patient Records

EPJ 1 Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Devices and digital services EPJ 1 EPJ 3 EPR Kommune Kommune Kommune Kommune Kommune Kommune Municipality Bruker Bruker Bruker User User User User

Assignment 2

• Why would the government (or some other

public sector actor) want a publicly controlled platform for welfare technologies?

• Enable innovation (both to develop a market

and to get new solutions)

• Enable municipalities to plug-and-play

different technologies and make them interoperable

• Collection and use of data

Assignment 3

• How would you design a platform and a coring

strategy for welfare technology? Use concepts from the course ( architecture, boundary resources, ….)

EPJ 1 Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Helseteknologi Devices and digital services EPJ 1 EPJ 3 EPR Kommune Kommune Kommune Kommune Kommune Kommune Municipality Bruker Bruker Bruker User User User User

Ny Powerpoint mal 2011

Three different architectures and coring strategies over time

• 2015->
• Welfare technology program
• Directorate of e-health
• Municipality of Oslo
• Involving several eHealth companies and

startups

31

Phase 1: Specifying an architecture

• An architecture specification,

not a concrete platform implementation

• Different strategies for

different types of technologies

• Specified standards for the

whole chain of technologies

• The health services should

be able to plug and play devices

Phase 2: Procuring a platform

• Implementation

through a procurement process

• Government-owned

platform

• Extensive

functionality in the core

Phase 3: Implementing a “minimal” platform

• In-house

development

• Minimal core
• But with

possibility of growth of functionality

WFT system WFT system WFT system WFT system EPR system EPR system EPR system Internet Health Network Platform Core

In terms of coring strategy:

• Addressing an essential technological problem in an industry

– Assembling the capabilities that third parties need

• Facilitate third parties to complement the platform
• Solve an essential business problem for the them
• Create and preserve their incentives to contribute and innovate

WFT system WFT system WFT system WFT system EPR system EPR system EPR system Internet Health Network Platform Core

1 2 3

Thank you for participating!