Sarthi Advisors Private Limited Bridging the Gaps Focus Lighting & Fixtures Ltd January, 2018 Privileged and Confidential 1 For Private Circulation only
Index Content Page Corporate Overview 3 – 10 Operational Overview 12 – 14 Business Outlook 16 – 22 Financials – Half Yearly & Annual 24 - 29 2 For Private Circulation only
Corporate Overview 3 For Private Circulation only
Corporate Overview ➢ In 2005 the Company was incorporated as Focus Lightings and Fixutures Pvt Ltd. ➢ Company is engaged in manufacturing and distribution of Premium LED Lighting which includes recessed adjustable spotlights, recessed downlights, surface mounted spotlights, surface-mounted / suspended downlights, system based spotlights / wall washer, track-mounted spotlights, etc. each with different working capabilities ➢ The Company provides lighting solutions to retail showrooms Reliance Trend, Raymond, Croma, Global Desi, BMW Mumbai, Shoppers Stop etc. ➢ The products of the Company are designed from Germany, these designs are provided to their suppliers and the moulds prepared as per the specified designs and sold under its own brand “PLUS” . ➢ The products are imported under the brand name of TRIX and manufactured by the other group company with state of art technology. The Company has its own manufacturing unit at Bhiwandi, Kandivli and Ahmedabad. ➢ With a passion to set high standards of the products, the management has always taken all measures to scale up as and when required only to deliver the best. 4 For Private Circulation only
Key Events & Milestones • Company was incorporated as Focus Lighting and Fixtures Private Limited 2005 • VM&RD Retail Design Awards - Best Lighting for Mini Cooper. 2013 • VM&RD Retail Design Awards - Best Lighting for Mini Cooper Again. 2014 • VM&RD Retail Design Awards - Best Lighting for The Arvind Store- Ahmadabad. 2014 • VM&RD Retail Design Awards - Best Lighting for GAS. 2015 • Turnover crossed Rs. 50 Cr 2016 • Listed at NSE EMerge Platform 2016 5 For Private Circulation only
Product Portfolio Recessed Adjustable Spotlights Recessed Downlights Surface Mounted Spotlights 6 For Private Circulation only
Product Portfolio Suspended Downlights System Based Spotlights / Wallwasher 7 For Private Circulation only
Key Customers 8 For Private Circulation only
Brief Biographies of Directors Mr. Amit Vinod Sheth, aged 41 years, is the Promoter and the Managing Director of our Company. He is a commerce graduate. He is Director of the company since 2005 and has experience of about 20 years in the field of Lighting Industry.He is looking after policy matters,organizational development and overall administration of the Company Ms. Deepali Amit Sheth, aged 36 Years, is the Promoter and Executive Director of our Company. She is a commerce graduate. Since August, 2005 she has been working as an Executive Director of our Company and has been taking care of overall business and market development Ms. Nalini Vinod Sheth, aged 66 Years, is the Non-Executive Director of our Company. She has significant experience in the field of administration. She holds degree of Bachelor in Science. She is Director of the company since 2005 9 For Private Circulation only
Client Testimonials – Recent work Only Listed Entity providing complete lighting solutions in India. KEY HIGHLIGHTS ➢ 68,320 LED GLOWING ➢ 4,820 CUPS OF COFFEE ➢ 53 FINISHED PROJECTS ➢ 53 TEAM SIZE BMW MUMBAI ❖ My experience with PlusLighTech was amazing! As an interior designer, I can finally save a lot of time and effort in procurement, and spend my energy on design. ---- Neel Rastogi ❖ Never have I seen such a big collection of lighting in one place! I could get all lights here, which I failed to get at any of the retail shops I visited. Very happy with the customer service too! ---- Jay Shah 10 For Private Circulation only
Operational Overview 11 For Private Circulation only
Group Companies Focus Lighting FZE Sri Jay Focus Shantila& Pharma Bros (MFG Exim Private DEPT) Lighting & Limited Fixtures Ltd Arion Online Amit V Private Sheth(HUF) Limited. 12 For Private Circulation only
Organization Structure Board of Directors Managing Director Humar Finance & Resource & Operations Sales Logistics Legal Administration Chief Financial Product Design Project Sales Channel Sales Officer Testing and Company Field Sales Field Sales Quality Control Secretary Project Customer Assistants Customers Dealers 13 For Private Circulation only
Business Process Projects & Layouts Desiging Approval of Quotes Regular Checks for Manufacturing Execution Plans Quality Control Supply of Products Monitoring Final Focus Setting to End Customer execution of Designs 14 For Private Circulation only
Business Outlook 15 For Private Circulation only
Business Strategy • Company has created its own Brand “ PLUS” and sells its Brand Image product under the same brand across the country and abroad. Expansion in existing • Besides the large chains, the company is also looking at retail Industry and new verticals like Jewellery showrooms, Hospitals, and office segment. new verticals Tapping Export • Company is currently exporting premium LED Lightings to Middle East ( Dubai) and started export to Singapore and Market looking at Europe. Strong Technology & • Focus has strong team of talented manpower and latest state of art manufacturing units. All Products are designed Design from Germany. 16 For Private Circulation only
Competitive Strengths Energy Functional Range of Saving Product Parameters Offerings Initiative Functional parameters of the Company such as assisting in planning and designing of lighting structure and Excellent Experienced Track Record Management monitoring the execution of the designs and installations provide improved efficiency and customer satisfaction 17 For Private Circulation only
Unique Selling Points Wide Product range catering across various sectors Inhouse Manufacturing New Range of to facilitate cost push luminaires been benefits from Third party designed by German manufacturers. Designers. Own manufacturing unit Customer centric at Bhiwandi & Kandivli mission. Maharashtra and Ahmedabad. Efficient team of Marketing professionals 18 For Private Circulation only
INDUSTRY OUTLOOK ➢ India's lighting market is worth US$1.75 billion, with year-on-year growth of 7.5%. ➢ CFL is the biggest and fastest growing segment across the Indian lighting marketspace, accounting for 27.5% of total sales value & is stipulated to reach US$760 million, contributing to 28% of the total domestic market. ➢ LED lighting market in India is projected to register a CAGR of over 30%, during 2016- 2021, on account of rising personal disposable income, growing government initiatives encouraging use of LED lights and increasing focus on smart city projects. ➢ Delhi-Mumbai Industrial Corridor Development Corporation (DMICDC) announced plans to develop 7 smart cities in Gujarat, Haryana, Maharashtra, Rajasthan, Uttar Pradesh and Madhya Pradesh in the near future. These projects are expected to further increase government emphasis on energy efficient lighting products such as LEDs in the coming years ➢ .Rising adoption of LED lighting in the residential sector can be attributed to low power consumption and long product lifecycle of these lighting solutions. 19 For Private Circulation only
Indian Lighting Industry - Growth Drivers ➢ The National Government's mandate of rural electrification along with usage of energy efficient formats is the core driver of the lighting market space on the long-term basis (especially CFL variant). ➢ National Government of India is the largest customer of the lighting product portfolio for urban housing, airports, railways, and highways (NHAI) ➢ FM in his budget speech said that 100 per cent electrification of villages will be achieved by May 1, 2019. The government has allocated Rs 4,843 crore for electrification in financial year 2017-18. ➢ Lighting consumes around 17% of the overall power and as the thus creating a need for energy efficient lighting LED bulbs uses 50% less energy than CFL .Energy companies are also distributing LED bulbs at very nominal price to promote the use of LED bulbs to save energy. ➢ Declining prices are also one of the factors driving the growth of LED lighting in India ➢ As the lighting industry is growing at very rapid pace light exhibition specifically LED Expo are need of the hour. Various LED exhibitions such as LED expo, Light India, 2nd Smart Cities 2016 expo provide a platform to LED industry to show case latest technology in the field of LED lighting. 20 For Private Circulation only
Indian Lighting Industry - Challenges ➢ Intense competition from Asian manufacturers along with issues of power ➢ shortages which adds to the difficulties of finding a suitable location for LED factories. ➢ Inadequate development in manufacturing of LED chips and micro chips, as they still have to be imported at high cost. ➢ High Import costs results in constraints in developing larger variety , colours performance and innovations in LED Lights. 21 For Private Circulation only
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