FlexFerno The foldable grill on the go FlexF FlexFerno erno is y - PowerPoint PPT Presentation

FlexFerno The foldable grill on the go

FlexF FlexFerno erno is y is your foldable camping sto our foldable camping stove ve Lightweight, compactable

Accor ccordion mechanism accommodates compact, dion mechanism accommodates compact, lightweight design lightweight design ROLLABLE

The camping mark The camping market is huge et is huge Outdoor Sporting Goods ($Bn) Camping, annually 11.6M campers >,9+%?*"8.<% !,-,89#% &'()*+,-./% &:,8;)<,% 710% &'()*+,-./% $ 70.9M camping @9+*)-5% 61=% stove industry 9-A%B)<C)-5% &'()*+,-./% D1E% 3(-4-5% 1M stoves sold &'()*+,-./% F.C,8%%!""A</% 617% D1G% !"#$% &'()*+,-./% 71.6 % Coleman 012% Source: IBIS World

Our consumer: r Our consumer: recr ecreational backpack eational backpackers ers 11.6M total backpackers: 1.9M frequent (>20 days/yr) 9.7M recreational 60% of campers: 75K/yr income 25-34 yrs old Goes in groups of 2-4 Source: SBRNet

Customer needs and pr Customer needs and product r oduct requir equirements ements Customer needs Product requirements Compactible Folding mechanism, small volume Lightweight Minimized materials, low density Cleanable Flat bottom surface, no nooks Secure Structurally sound, wind resistant Safe No pinching, not too hot

Benchmarking: Coleman camping sto Benchmarking: C oleman camping stove ve Weight: 12.6 lbs Manufacturing cost: $32 <'3) !"#$%&'() *.'(()/'%#0,) !($1$&#3,) *+$((,)-) 123) 5.050) ;'0) !"#$%&'() !($.$&#0,)1-) 4$'5&6) *+$((,)-./0) *#9:$) !($.$&#0,)7) !($1$&#3,) *#89$) 5.;) !($.$&#0,):2-) 6$'7&8) *1'(()2'%#3,) !($1$&#3,)/.0) /.450)

Next Steps Next Steps Design and verify locking mechanism Search for materials to protect ground Manufacture cylindrical burners for even heating Create lightweight barrier for any wind gusts Consider designing towards collapsible cook set