FlexFerno The foldable grill on the go FlexF FlexFerno erno is y - - PowerPoint PPT Presentation

FlexFerno

The foldable grill on the go

FlexF FlexFerno erno is y is your foldable camping sto

• ur foldable camping stove

ve Lightweight, compactable

Accor ccordion mechanism accommodates compact, dion mechanism accommodates compact, lightweight design lightweight design

ROLLABLE

The camping mark The camping market is huge et is huge

$ 70.9M camping stove industry 11.6M campers 71.6 % Coleman 1M stoves sold

Source: IBIS World

Outdoor Sporting Goods ($Bn)

!"#$% &'()*+,-./% 012% 3(-4-5% &'()*+,-./% 617% !,-,89#% &:,8;)<,% &'()*+,-./% 61=% >,9+%?*"8.<% &'()*+,-./% 710% @9+*)-5% 9-A%B)<C)-5% &'()*+,-./% D1E% F.C,8%%!""A</% D1G%

Camping, annually

Our consumer: r Our consumer: recr ecreational backpack eational backpackers ers

11.6M total backpackers: 1.9M frequent (>20 days/yr) 9.7M recreational 60% of campers: 75K/yr income 25-34 yrs old Goes in groups of 2-4

Source: SBRNet

Customer needs and pr Customer needs and product r

• duct requir

equirements ements

Customer needs Product requirements Compactible Lightweight Cleanable Secure Safe Folding mechanism, small volume Minimized materials, low density Flat bottom surface, no nooks Structurally sound, wind resistant No pinching, not too hot

Benchmarking: C Benchmarking: Coleman camping sto

• leman camping stove

ve

Weight: 12.6 lbs Manufacturing cost: $32

!"#$%&'() *+$((,)-./0) *1'(()2'%#3,) /.450) 6$'7&8) !($1$&#3,)/.0) *#9:$) !($1$&#3,) 5.;) <'3) !($1$&#3,) 5.050) !"#$%&'() *+$((,)-) *.'(()/'%#0,) 123) 4$'5&6) !($.$&#0,)7) *#89$) !($.$&#0,):2-) ;'0) !($.$&#0,)1-)

Next Steps Next Steps

Design and verify locking mechanism Search for materials to protect ground Manufacture cylindrical burners for even heating Create lightweight barrier for any wind gusts Consider designing towards collapsible cook set