Final Presentation Design finalization OmegaChan 130021008 2. - PowerPoint PPT Presentation

Final Presentation Design finalization OmegaChan 130021008 2. Opportunity Identification 3. Identifying Customer Needs 4. Market Segmentation and Target Market 5. Product Positioning Map 6. Product Design Specification 7. Concept Generation and development 8. Concept Testing 9. Design Finalization 10. Design for Manufacturing 11. Design for Environment 12. CAD Modeling and Digital Simulation 13. Establishing a brand 14. Brand Identity and development 15. Project Significance and L 16. Conclusion and Evaluation 16 年 5 ⽉ 5 ⽇星期四

Production Preview 16 年 5 ⽉ 5 ⽇星期四

Production Preview 16 年 5 ⽉ 5 ⽇星期四

16 年 5 ⽉ 5 ⽇星期四

Brand Identity Brand name: Olive- Idea comes from: We own our planet, Our green living lifestyle. Tagline: Connecting your lives 16 年 5 ⽉ 5 ⽇星期四

16 年 5 ⽉ 5 ⽇星期四

16 年 5 ⽉ 5 ⽇星期四

16 年 5 ⽉ 5 ⽇星期四

16 年 5 ⽉ 5 ⽇星期四

Product trend Hair dryer design will focus on the performance. New design of hair dryer is more quiet, or soundness. On the other hand, besides drying hair, the other function of a hair dryer is a tool to set up a stylish hair. Like strength and curly hair. In the future, the hair dryer may combine those function in the hair dry machine. • 16 年 5 ⽉ 5 ⽇星期四

Market Segmentation Target User 16 年 5 ⽉ 5 ⽇星期四

Lifestyle: concern with beauty and environmental care Asian city with Social class: lower to middle class cool dry winters and Personality: pay attention to product hot and wet summers with good appearance and looking for simplicity design. HONG KONG Geographic Psychographics segmentation segmentation Market segmentation Segmentation Compact hairdryer Demographic Behavioral segmentation segmentation Usage rate: usually everyday Gender: Female Benefit sought: cheaper price, better sales State of user: Young lady Age: user0-80 /customer 20-60 Occasions: home and indoor area Income: 100k-250k Attitude: cheap, good looking, high performance, 16 年 5 ⽉ 5 ⽇星期四

Product Features Design consideration Appearance: Bio-morphism,simplicity Color : Light Cyan blue tone 16 年 5 ⽉ 5 ⽇星期四

E s s e n t i a l c a re . E c o H a i r d r y e r A pleasent sound hairdryer with ionic care. Now you can enjoy a protective and comfortable experience everyday.For design consideration, OMG001 is a en- vironmental friendly design hair dryer .Ideas comes ���������������������������������������������������� and soft light cyan color tone. Bring a fresh and com- fort feelings. Target User: Young Profession- al Easy storage hook Market for the product Target Market For the target market, the new hair dryer target to design for the young working professional who seeking a user friendly hair stylish dryer. Since young profession are the beginner in workplace, they will pay affords on making their outlook look great when going office. So, they may try to use hairdryer to create different style for daily, such as strengthen, wavy or a curly hairstyle. Target User Young professional. design by Omega Chan 16 年 5 ⽉ 5 ⽇星期四

Design Concept Soft, Clean, Organic, Comfort A environmental friendly design hair dryer .Ideas comes from the fish from ocean. With simplicity appearance and soft light cyan color tone. Bring a fresh and comfort feelings. 16 年 5 ⽉ 5 ⽇星期四

Dimension 16 年 5 ⽉ 5 ⽇星期四

Product View 16 年 5 ⽉ 5 ⽇星期四

Product Features Product Features 16 年 5 ⽉ 5 ⽇星期四

Product Features 16 年 5 ⽉ 5 ⽇星期四

Product Features 16 年 5 ⽉ 5 ⽇星期四

Presentation Board 16 年 5 ⽉ 5 ⽇星期四

16 年 5 ⽉ 5 ⽇星期四

• Thankyou! 16 年 5 ⽉ 5 ⽇星期四