Final Presentation Design finalization OmegaChan 130021008 2. - - PowerPoint PPT Presentation

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Jan 14, 2024 190 likes •439 views

Final Presentation Design finalization OmegaChan 130021008 2. Opportunity Identification 3. Identifying Customer Needs 4. Market Segmentation and Target Market 5. Product Positioning Map 6. Product Design Specification 7. Concept Generation

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Final Presentation

Design finalization

OmegaChan 130021008

2. Opportunity Identification
3. Identifying Customer Needs
4. Market Segmentation and Target Market
5. Product Positioning Map
6. Product Design Specification
7. Concept Generation and development
8. Concept Testing
9. Design Finalization
10. Design for Manufacturing
11. Design for Environment
12. CAD Modeling and Digital Simulation
13. Establishing a brand
14. Brand Identity and development 15. Project Significance and L
16. Conclusion and Evaluation

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Production Preview

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Production Preview

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Brand Identity

Brand name: Olive- Idea comes from: We own our planet, Our green living lifestyle. Tagline: Connecting your lives

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Product trend

Hair dryer design will focus on the performance. New design of hair dryer is more quiet, or soundness. On the other hand, besides drying hair, the other function of a hair dryer is a tool to set up a stylish hair. Like strength and curly hair. In the future, the hair dryer may combine those function in the hair dry machine.

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Market Segmentation Target User

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Geographic segmentation

Demographic segmentation

Psychographics segmentation

Behavioral segmentation

HONG KONG

Asian city with cool dry winters and hot and wet summers

Gender: Female State of user: Young lady Age: user0-80 /customer 20-60 Income: 100k-250k

Lifestyle: concern with beauty and environmental care Social class: lower to middle class Personality: pay attention to product with good appearance and looking for simplicity design.

Usage rate: usually everyday Benefit sought: cheaper price, better sales Occasions: home and indoor area Attitude: cheap, good looking, high performance,

Market segmentation

Compact hairdryer

Segmentation

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Product Features

Appearance: Bio-morphism,simplicity Color : Light Cyan blue tone

Design consideration

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SLIDE 14 design by Omega Chan

Easy storage hook

A pleasent sound hairdryer with ionic care. Now you can enjoy a protective and comfortable experience everyday.For design consideration, OMG001 is a environmental friendly design hair dryer .Ideas comes

and soft light cyan color tone. Bring a fresh and com-

fort feelings.

E s s e n t i a l c a re . E c o

H a i r d r y e r Target User: Young Profession- al

Target Market For the target market, the new hair dryer target to design for the young working professional who seeking a user friendly hair stylish dryer. Since young profession are the beginner in workplace, they will pay affords on making their outlook look great when going office. So, they may try to use hairdryer to create different style for daily, such as strengthen, wavy or a curly hairstyle. Target User Young professional.

Market for the product

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Design Concept

A environmental friendly design hair dryer .Ideas comes from the fish from

cean. With simplicity appearance and

soft light cyan color tone. Bring a fresh and comfort feelings.

Soft, Clean, Organic, Comfort 16年5⽉5⽇星期四

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Dimension

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Product View

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Product Features Product Features

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Product Features

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Product Features

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Presentation Board

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Thankyou!

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