Final Design Direction 12.08.17 Sahana Mahadevan | Jeshwanth Srinivasan | Christopher Swan
Goal Saffi’s goal is to sell olive oil in the grocery store bulk food section with a refillable container. The design should attract consumers, fulfill user requirements in the kitchen and be transportable between home and the grocery store.
Saffi’s design requirements: Airtight ● Watertight ● Drip proof ● Easy to pour ● Dishwasher safe ● Refillable ● Fun to use and fits Saffi brand ●
Context In-store research
Fresh Thyme Key takeaways: - Sanitary design at Water dispenser - Various islands of Olive oil product
Sugarbeet Co-op Key takeaways: Key takeaway: - Sanitary design at - Opportunity for Water dispenser refillable container design - Various islands of Olive oil product
Eataly Key takeaways: - Sea of olive oil options on shelf - Olive oil pressing meant to attract consumers - Different olive oils sitting open to be tasted - Mural educates customers about olive oil
Whole Foods Key takeaways: - Olive oil comes from different places: people try to match origin of oil to the type of cuisine they are cooking - Whole foods is a premium bulk food store whose presence is growing
Interviews Initial user research Interview takeaways: Premium containers are found to be heavier and taller in design ● Design has to require minimal effort in using and cleaning ● Olive oil bottles are often placed on the kitchen counter, the ● design needs to be elegant enough to display
Concept development Prototyping multiple options
From 8 initial concepts we selected 3 directions for design development
FEATURES: Concept 7 Angled beak of container for controlled dispensing POTENTIAL MATERIALS: Wood Bamboo Or Metal PROCESS OF USE: Open top cap to refill jar To clean remove the two parts to put in the dishwasher
Concept 8 FEATURES: Two modes: “open” and “closed” POTENTIAL MATERIALS: Wood Bamboo PROCESS OF USE: Open top cap to refill jar To clean remove the two parts to put in the dishwasher When using, remove the cap to unseal Reseal after use
FEATURES: Concept 6 Could be two parts POTENTIAL MATERIALS: Wood Bamboo Plastic PROCESS OF USE: Hold container under spigot to fill To clean remove the two parts to put in the dishwasher In case of top cap + bottle cap, twist to open for small opening and controlled dispensing for finishing
User testing With prototypes
Niel Findings Likes the idea of twisting to increase the size of the opening “How is this little jar my bulk purchase? Can I get an even bigger jar?” “I think see-through packaging conveys premium.” “If this is premium oil, I would not want to think of wasting even a drop of it.” “A lot of these forms remind me of room fresheners.” Materials: Cork/wood: earthy material.
Moko To Findings “I don’t use a lot of olive oil, I’m not like glug glug glug.” “When I think of olive oil, I don’t think of a form, I just think of a color.” “I don’t like any buttons in the design, those are tough to clean.” Materials: Ceramic, Silicone, Glass. How do I know to buy or use these (referring to extra attachment)?
John Blue Findings Thinks that olive oil is mostly of a good quality regardless of brand. “Sustainability: heftiness of the material to help it live long.” “Plastic = free or cheap.” Materials: bamboo or walnut.
Final concepts Developing 3 directions
Swan FEATURES: Flowing directional design is easy grasp. Intuitive slider provides adjustment for low or higher flow rate. MATERIALS Stainless steel Bamboo White ceramic
Ceramic FEATURES: Dispense in any direction. Intuitive pull-up to open or push down to seal interaction. Can have detents to have low or high flow rate. MATERIALS Stainless steel Wood White ceramic
Wine FEATURES: This design can dispense varying amounts of olive oil by using the vertical slider on the side of bottle References iconic wine bottle form MATERIALS Stainless steel Wood Bamboo
Next steps: - Show concepts to stakeholders: end users, store managers and manufacturers - Select a direction - Design refinement - Test with users, store managers and manufacturers - Detailed engineering and cost - Make finished models - Find manufacturing partners
Thank you for this amazing opportunity! Final Design Direction 12.08.17 Sahana Mahadevan | Jeshwanth Srinivasan | Christopher Swan
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