Final Design Direction 12.08.17 Sahana Mahadevan | Jeshwanth - - PowerPoint PPT Presentation
Final Design Direction 12.08.17 Sahana Mahadevan | Jeshwanth Srinivasan | Christopher Swan Goal Saffis goal is to sell olive oil in the grocery store bulk food section with a refillable container. The design should attract consumers, fulfill
Final Design Direction 12.08.17 Sahana Mahadevan | Jeshwanth Srinivasan | Christopher Swan
Saffi’s goal is to sell olive oil in the grocery store bulk food section with a refillable container. The design should attract consumers, fulfill user requirements in the kitchen and be transportable between home and the grocery store.
In-store research
Key takeaways:
Water dispenser
Olive oil product
Key takeaways:
Water dispenser
Olive oil product Key takeaway:
refillable container design
Key takeaways:
meant to attract consumers
sitting open to be tasted
customers about
Key takeaways:
from different places: people try to match origin of oil to the type of cuisine they are cooking
premium bulk food store whose presence is growing
Initial user research
Interview takeaways:
design needs to be elegant enough to display
Prototyping multiple options
FEATURES: Angled beak of container for controlled dispensing POTENTIAL MATERIALS: Wood Bamboo Or Metal PROCESS OF USE: Open top cap to refill jar To clean remove the two parts to put in the dishwasher
FEATURES: Two modes: “open” and “closed” POTENTIAL MATERIALS: Wood Bamboo PROCESS OF USE: Open top cap to refill jar To clean remove the two parts to put in the dishwasher When using, remove the cap to unseal Reseal after use
FEATURES: Could be two parts POTENTIAL MATERIALS: Wood Bamboo Plastic PROCESS OF USE: Hold container under spigot to fill To clean remove the two parts to put in the dishwasher In case of top cap + bottle cap, twist to open for small opening and controlled dispensing for finishing
With prototypes
Likes the idea of twisting to increase the size of the opening “How is this little jar my bulk purchase? Can I get an even bigger jar?” “I think see-through packaging conveys premium.” “If this is premium oil, I would not want to think
“A lot of these forms remind me of room fresheners.” Materials: Cork/wood: earthy material.
“I don’t use a lot of olive oil, I’m not like glug glug glug.” “When I think of olive oil, I don’t think of a form, I just think of a color.” “I don’t like any buttons in the design, those are tough to clean.” Materials: Ceramic, Silicone, Glass. How do I know to buy or use these (referring to extra attachment)?
Thinks that olive oil is mostly of a good quality regardless of brand. “Sustainability: heftiness of the material to help it live long.” “Plastic = free or cheap.” Materials: bamboo or walnut.
Developing 3 directions
FEATURES: Flowing directional design is easy
adjustment for low or higher flow rate. MATERIALS Stainless steel Bamboo White ceramic
FEATURES: Dispense in any direction. Intuitive pull-up to open or push down to seal interaction. Can have detents to have low or high flow rate. MATERIALS Stainless steel Wood White ceramic
FEATURES: This design can dispense varying amounts of olive oil by using the vertical slider on the side of bottle References iconic wine bottle form MATERIALS Stainless steel Wood Bamboo
end users, store managers and manufacturers
Final Design Direction 12.08.17 Sahana Mahadevan | Jeshwanth Srinivasan | Christopher Swan