FAWCO Communications 1 st Vice-President Report - - PowerPoint PPT Presentation

FAWCO Communications 1st Vice-President Report

vp-communications@fawco.org

FAWCO Communications

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Dublin Conference, 1st VP Report, Dublin March 22, 2012

• The FORUM
• PR
• The Web
• Advertising

The FORUM serves as FAWCOs primary PR print medium

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• Editor Kristina

Didouan and layout editor Missy Leiby

• New Layout

editor – Amy Patrick

• PDF email

distribution method of choice

Dublin Conference, 1st VP Report, Dublin March 22, 2012

At budget, current cost is 60% below 2 years ago Effective to follow Progress: Summer 2011 was

• pened a slight 2%

more than Winter 2011

PR

Goal is to increase membership, advertising, success of programs

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Dublin Conference, 1st VP Report, Dublin March 22, 2012

• New PR Manager Amy Patrick (North American

Connection)

• New FAWCO brochure (print & PDF)

• Membership benefits for potential new clubs
• New FAWCO press release – list of media outlets and

partner organizations

• FAWCO co-sponsored UN Panel
• FAWCO in the news:
• AWOG and COCO-MAT collaborate on the "Heart

Pillow" project – credits FAWCO as the start

PR

Goal is to increase membership, advertising, success of programs

Dublin Conference, 1st VP Report, Dublin March 22, 2012

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FAWCO Web – Our Virtual Clubhouse

FAWCO Team offering best service to our clubs Social Media

FAWCO.org

Cat Conner

Constant Contact

Web Hosting

Debbie Hastings

1st VP

FAWCO Web-hosting is competitive and provides peace-of-mind

 A low hosting price of $8.00 a month  Free migration regardless of the website software used. Server specifications are comprehensive and include PHP 5.  FAWCO will provide improved technical support through HostGator and through our professional Web-hosting Coordinator Debbie Hastings (FAUSA).

Because of the transient nature of our members, you can have peace-of mind - should your club web person move on without leaving access information, you would be able to maintain access to your website by contacting the FAWCO Webhosting Coordinator .

Dublin Conference, 1st VP Report, Dublin March 22, 2012

FAWCO Web

Continues to develop

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Dublin Conference, 1st VP Report, Dublin March 22, 2012 Annual Reports Press Kit Best Practices FAWCO People

FAWCO Web-hosting is competitive and provides peace-of-mind

Dublin Conference, 1st VP Report, Dublin March 22, 2012 Reps Corner FAWCO Books Day in your city

Americana

FAWCO Web

Best Practices Library

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Dublin Conference, 1st VP Report, Dublin March 22, 2012

FAWCO Web

Clubs Profiles

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Dublin Conference, 1st VP Report, Dublin March 22, 2012

Advertising

Thrilled to retain past and welcome new advertisers!

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Dublin Conference, 1st VP Report, Dublin March 22, 2012

2012 Platinum Partner 2012 Gold Partners 2012 FAWCO Advertiser

Preferred Education Partner

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Dublin Conference, 1st VP Report, Dublin March 22, 2012

Advertising

However, we have fallen short

• Despite proactive efforts to increase advertising
• Last years budget was developed with the assumption that two new

Platinum Advertisers would come on board

• We are pleased to welcome our newest Platinum Sponsor US Tax and Financial Services
• However, Clements has withdrawn from Platinum level advertising
• Which leaves us still in need of two new Platinum Sponsors

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Dublin Conference, 1st VP Report, Dublin March 22, 2012

Advertising

We need to do much better, we need your help!

What we need:

• Advertising Manager
• “Cross-pollination” of advertisers (FAWCO /

clubs)

Thank Yous

. Amy Patrick, Kristina Didouan, Missy Leiby, and Liz Slaughter-Ek Cat Conner, Debbie Hastings Special thanks to My-Linh!!!