FAWCO Communications 1 st Vice-President Report vp-communications@fawco.org
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 FAWCO Communications • The FORUM • PR • The Web • Advertising Page 2
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 The FORUM serves as FAWCOs primary PR print medium • Editor Kristina Didouan and At budget, current layout editor cost is 60% below 2 years ago Missy Leiby • New Layout editor – Amy Effective to follow Progress: Patrick Summer 2011 was • PDF email opened a slight 2% more than Winter distribution 2011 method of choice Page 3
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 PR Goal is to increase membership, advertising, success of programs • New PR Manager Amy Patrick (North American Connection) • New FAWCO brochure (print & PDF) Page 5
PR Goal is to increase membership, advertising, success of programs • Membership benefits for potential new clubs • New FAWCO press release – list of media outlets and partner organizations • FAWCO co-sponsored UN Panel • FAWCO in the news: • AWOG and COCO-MAT collaborate on the "Heart Pillow" project – credits FAWCO as the start
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 FAWCO Web – Our Virtual Clubhouse FAWCO Team offering best service to our clubs Web Hosting Debbie Hastings Constant Social 1 st VP Contact Media FAWCO.org Cat Conner Page 5
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 FAWCO Web-hosting is competitive and provides peace-of-mind A low hosting price of $8.00 a month Free migration regardless of the website software used. Server specifications are comprehensive and include PHP 5. FAWCO will provide improved technical support through HostGator and through our professional Web-hosting Coordinator Debbie Hastings (FAUSA). Because of the transient nature of our members, you can have peace-of mind - should your club web person move on without leaving access information, you would be able to maintain access to your website by contacting the FAWCO Webhosting Coordinator .
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 FAWCO Web Continues to develop FAWCO People Annual Reports Press Kit Best Practices Page 6
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 FAWCO Web-hosting is competitive and provides peace-of-mind Day in your city Americana Reps Corner FAWCO Books
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 FAWCO Web Best Practices Library Page 7
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 FAWCO Web Clubs Profiles Page 7
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 Advertising Thrilled to retain past and welcome new advertisers! 2012 Gold Partners 2012 Platinum Partner 2012 FAWCO Advertiser Preferred Education Partner Page 9
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 Advertising However, we have fallen short • Despite proactive efforts to increase advertising • Last years budget was developed with the assumption that two new Platinum Advertisers would come on board • We are pleased to welcome our newest Platinum Sponsor US Tax and Financial Services • However, Clements has withdrawn from Platinum level advertising • Which leaves us still in need of two new Platinum Sponsors Page 10
Dublin Conference, 1 st VP Report, Dublin March 22, 2012 Advertising We need to do much better, we need your help! What we need: • Advertising Manager • “Cross - pollination” of advertisers (FAWCO / clubs) Page 11
Thank Yous . Amy Patrick, Kristina Didouan, Missy Leiby, and Liz Slaughter-Ek Cat Conner, Debbie Hastings Special thanks to My-Linh!!!
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