FARMERS : Small & Marginal How to address their needs ? How - - PowerPoint PPT Presentation

FARMERS : Small & Marginal

How to address their needs ? How Broad Band Infrastructure will Help ?

TCS Mumbai innovation Lab TCS PNB confidential

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TCS Innovation Lab - Mumbai Band Infrastructure will Help ?

By

• Dr. Arun K Pande

• TCS Mumbai innovation Lab

TCS PNB confidential

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• TCS Mumbai innovation Lab

TCS PNB confidential

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• My Soil

Which crop I should grow ? Which fertilizer I should apply ? In what quantity ? When ? Can I grow grapes ? I plan to dig a well. Will it hit water?

My Crop

Which seeds I should buy ? Should I spray pesticide ? Which one ? When ? Leaves look Yellowish ? What should I do? Can I get Rs 25000 loan in a week for sowing operation ?

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My Produce

What is the rate for cotton in nearby market ? How can I get better rates ? Is there a space in nearby warehouse for storage for a month? week for sowing operation ?

My Family

Where can I find doctor nearby? My son will complete high school this year? Should he do computer courses? How I can earn additional income?

• Village 1

150 Farmers Village 2 150 Farmers Village 1500 150 Farmers Village 1499 150 farmers KVK WORKERS ( 26 No )

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Agriculture Universities I C A R National Crop Research Labs Crop Technology, Training Material

Farmers Need Integrated Services

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Central Government Universities Hospitals Research Labs

schemes etc. expert advice healthcare

• TCS Mumbai innovation Lab

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State Government Certified Seeds Banks Block Development Office Market

info regarding sc credit information

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9!

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!"

Data consolidation unit

• 2. Consolidate
• 3. Parse information

and retrieve accurate advice

• 4. Prepare

and send SMS in local Language.

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Agriculture expert database

• 1. Sensors collect soil data
• 5. SMS to farmer in local language

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Weather Station Tower Farmers Internet

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Agriculture Expert Sensors The expert provides advice IT Infrastructure Internet

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• Info specific

to crop From public website Sensor data – if

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Voice query Picture Ready references for expert Sensor data – if applicable

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Domain Knowledg e Agriculture Experts Agri Content Content Provide

• Price Info
• Weather Info

ICT TCS

INTERNET

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Operator Wireless Operator Handset Distributio n Distributor Service, Sales, Support Village Entrepreneu r with local Agri Expert

Cellular Network

$!% & '(! Roles and Responsibilities

• Marketing of services to farmers
• Farmer’s need assessment on
• ngoing basis.
• Local data gathering.
• Agro Advice at local level through

agriculture graduate/post graduate Investment

• High end mobile phone ( 10K )
• Weather station & sensors ( .5L to

4L) Can start business with as low investment as Rs 10,000/-

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Profile

• Could be Agro product retailer,

Mobile phone distributor, CSC

• perator or progressive farmer
• Should have entrepreneur

qualities.

• knowledge of local problems,

culture, farmers Revenue Stream

• Commission on each handset
• Commission per month on RCV
• Agent for Banks & Insurance co

for financial services

• Commission on sale of pesticide,

fertilizer, seeds

mKRISHI Expert Console

Agro Advisory Application Weather Forecasting services Rural Market Intelligence Reports

Agro Produc ts Compa nies Comm

• dity

Excha nge/ Market price compa nies Corpor ate or rural banks Crop and traders Govt Farmer s’ Organi zation NGO Agri Univer sities Traders Over the net

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• T
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Farmers

Govt Policy Info and Services Training and Skill building on Handset Job Availability RSS Feed from Vernacular newspaper Financial Services Rural Yellow Pages services Reports Alert Services Mandi price Transaction Services Targeted Ads Railway Information

mKRISHI Handset Client

Telecom Operators\ Network Providers

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l B r I d g e

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l B r I d g e

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(-

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& -- Mobile based multimedia micro blogging social network for farmers

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We have designed all our interactions along the belief that voice is the most natural medium of communication for a rural person.

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THANKS

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THANKS