“Practical approach to Farm Level Traceability for Exports in Spices -Case studies on Capsicum ” Krishnakumar Menon, Head – Sourcing Operations, Griffith Laboratories Pvt. Ltd. 3 rd December, 2014.
Griffith Laboratories – An Introduction Established in early 1900s by Enoch Ladd (E.L.) Griffith and his son, Carroll Ladd (C.L.), Company is headquartered in Chicago , Started as a Pharmaceutical Business Started focusing on Food in 1919 with initial focus on Meat and Bakery segments Established its first overseas factory in Toronto in 1920 The second overseas factory was established in Mexico City in 1950 From 70sto 90s: Introduced several innovative products for the Food Industry Also expanded to Europe, Asia and Central America in this period Griffith India established in 2005 Employee strength 2500 Remains a Privately held company with strong family values
Griffith Today Mexico (3) USA - Illinois (4) Canada - Toronto Japan USA - Georgia Ireland Korea United Kingdom Taiwan Belgium China (3 ) France Italy Philippines Spain Thailand India Singapore Manufacturing locations are shown Costa Rica Colombia Brazil in Red Panama 3
What We Make Seasonings — Blends of herbs, spices and functional ingredients that impact flavor, performance, appearance and aromatics. Texture & Coating Solutions — Cereal- or flour-based blends with added flavors, spices, herbs and functional ingredients that enhance appearance, mouth-feel and shelf life Sauces & Mixes — Blends of flavors, spices, herbs and functional ingredients, available in unique liquid, dry and concentrate forms Doughs — Inventive flour and yeast-based systems with additives designed to optimize flavour, texture and performance Functional Blends — Ingredient blends developed to optimize specific properties such as flavour, color, yield and binding capabilities. Food Safety Alternatives — Additives designed to curtail microbial growth, maximize product safety
Who are our Customers ? Food Service, Restaurants, Fast Food Chains and Caterers Food Processors, Meat Processors Food Retailers, Food Distributors, Supermarkets Food Packers Snack Foods Makers
Food – Safe or Unsafe ?? Contamination can be Deliberate (Food adulteration) or Accidental
Therefore, the Challenge is to produce clean food products with sustainability , product traceability and remain within the regulatory requirements for export.
Product Recall • Product recall is a request to return to the manufacturer, a batch or the entire production run of the product, due to safety concerns, design defects or labeling issues. • Recall decisions and the recall procedure has to be fast to ensure the safety of the consumer.
Traceability • Traceability is the ability to track any food product through all stages of production , processing and distribution. • Some often-recognized benefits of traceability include: • Ability to determine the origin of a product, ingredient or component. • • • • • • •
Traceability • Allows issues to be more quickly identified, contained and resolved. • Limits losses and lowers costs. • Protects public health and safety. • Builds trust and confidence in affected products, businesses or systems. • Verifies that produce is locally grown. • Improves operating efficiencies for growers, processors and shippers.
Why Griffith ventured into Backward Integration ? To Meet Regulatory Meet Customer’s Quality requirements Backward Integration Sustainability Farm – To – Fork Traceability
Traditional Paprika Belt Traditional Chilly Belt Kandakuru started in 2011 Raichur Started in Bellary 2011 Started in Khammam started in 2013 2012 Chennai Port Program Areas Cochin Port
Griffiths Programme over the years SEASON AREA( ACRES ) QUANTITY VILLAGES FARMERS ( MT ) 2011/12 175 240 6 26 2012/13 300 420 9 42 2013/14 450 550 11 57 2014/15 800 1000 14 98
How the Programme works Griffith prepares a Package of Practices which clearly lays down what farmers need to do on enrolling for the program. This also includes an list of approved practices Griffith deploys a team of field supervisors who constantly interact with farmers and also visit the farms on a pre-decided schedule Regular training of field supervisors and Farmers undertaken to ensure that recommended practices are absorbed easily Recommended Post-harvest practices to ensure hygiene and contaminant control Maintain records and documents at all times Reduced level of lot testing but at key points in the crop cycle to ensure that the program is fool-proof
Principles of meeting the regulation Prepare a list of approved Pesticide and circulate among organizers and local Pesticide dealers Following Integrated Pest Management (IPM) Practices to ensure bio-control means of Pest control are used to the greatest possible extent Regular monitoring of the fields by Farmers & Field Supervisors to ensure early detection of Pest activity Spray Pesticides only as a last resort. Do not use a molecule more than twice in a season. Do not spray any chemical pesticides 15 days prior to harvesting Take random field samples from various farms and pre-test them for pesticide residue
Ensure a Fair Trade Farmers enlistment is voluntary. All farmers are made fully aware of the required practices and conditions well in advance and in writing Regular visits by Griffith’s team and recommendation of practices acts as a reassurance to farmers that they always have a “shoulder to lean on” Price fixing mechanisms are clearly explained to Farmers and are quite transparent. Farmers earn more than selling normal chillies in the Markets. Buying Price is linked to published Regulated Market price which is easily accessible to all. Calibrated and certified weighing scale and transparent weight measurement of lots ensures farmers get paid for the right quantity. (This is not so in the markets) Physical quality assessment happens in the presence of farmers and farmers are given opportunity to rectify lots in case of problems. No further deductions on quality claims on farmers are made as is the practice prevailing in the markets.
Ensure a Fair Trade Material picked up at or close to Farms. Farmers need to carry goods to the Markets and left to the mercy of local traders. Farmers given fair time Window to handover the produce to Griffith so that he can get the best possible price. All govt. provided benefits are leveraged by Griffith on behalf of farmers and passed on entirely to them, free of cost. Cold Storage is hired by Griffith and Farmers need not pay for these as they hold stocks for a small period of time.
Field Staffs with the farmers
Traceability to the farms Every Farmer given a unique Code Each Farm is identified by a code Field Supervisors Assigned to Each Farm. Pesticides applied are recorded on a day to day basis by Field Supervisor for each Farm The Chilli packs are identified with the Farmer Code and other details. Each lot can be traced back to the farm and all key agricultural practices
Traceability Records
Traceability to the farmer by using coding Field records and daily field report entered against the Farmer’s code Material Packed in bags tagged with the same code All lot analysis are against the farmer’s code The final invoice would also bear the lot number for each lot being delivered Date entry into the system would be also against the lot number SYSTEM PROVIDES 100% “FARM TO FORK” TRACEABILITY
Produce from each farmer is coded
Produce from each farmer is coded
Field Staffs Spraying Register
Farmer Traceability on the software
Farmer field details
Field Operational Traceability
Traceability in Transaction Original / Duplicate / Triplicate INVOICE TIN No:- 28796873536 Invoice No:INV-14-15/4 Date:30-05-2014 Griffith Laboratories Pvt Ltd Regd. office: Branch office: No. 66, Jyothi Nivas College Road, TF5 3 RD FLOOR, EMPIRE SQUIRE, 5th Block, Koramangala, ROAD NO 36, JUBLIEE HILLS, Bangalore - 560095 HYDERABAD. INVOICE ADDRESS To AVT McCormick Ingredients Pvt Ltd., Kaipoorikkara, South Vazhakulam, Marampilly (post), Aluva - 683 107, Kerala. TIN NO:32150346862 SI. Weight of Total No. of Net weight Rate Total Value No. Particulars Bags Weight Bags (in kgs.) per (in. rupees) Kg (in kgs.) (A) (B) B-A=(C) 1 334 IPM Withstem Chilli (ITEMCODE CHW01045) Lot No:G8012-011/14-15 100 6,200.00 200 6,100.00 86.00 524,600.00 Lot No:G8012-014/14-15 150 9,225.00 300 9,075.00 86.00 780,450.00 Lot No:G8012-028/14-15 80 4,970.00 159 4,890.00 86.00 420,540.00 Lot No:G8012-029/14-15 199 12,160.00 397 11,961.00 86.00 1,028,646.00 Lot No:G8012-030/14-15 73 4,455.00 146 4,382.00 86.00 376,852.00 (SALE AGAINST H-FORM) Total 601 37,010.00 1,202 36,408.00 3,131,088.00 (Rupees in words: Eighty Nine Lakh Forty Two Thousand Three Hundred Sixty Six Only) for Griffith Laboratories Pvt Ltd - AP Branch Authorised Signatory
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