Farm Level Traceability for Exports in Spices -Case studies on - - PowerPoint PPT Presentation

“Practical approach to Farm Level Traceability for Exports in Spices -Case studies on Capsicum ”

Krishnakumar Menon, Head – Sourcing Operations, Griffith Laboratories Pvt. Ltd. 3rd December, 2014.

Established in early 1900s by Enoch Ladd (E.L.) Griffith and his son, Carroll Ladd (C.L.), Company is headquartered in Chicago, Started as a Pharmaceutical Business Started focusing on Food in 1919 with initial focus on Meat and Bakery segments Established its first overseas factory in Toronto in 1920 The second overseas factory was established in Mexico City in 1950 From 70sto 90s: Introduced several innovative products for the Food Industry Also expanded to Europe, Asia and Central America in this period Griffith India established in 2005 Employee strength 2500 Remains a Privately held company with strong family values

Griffith Laboratories – An Introduction

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USA - Illinois (4) USA - Georgia Canada - Toronto Mexico (3) Brazil Colombia Panama Costa Rica Ireland United Kingdom Belgium France Italy Spain Korea Japan Taiwan China (3) Philippines Thailand Singapore India

Griffith Today

Manufacturing locations are shown in Red

Food Safety Alternatives — Additives designed to curtail microbial growth, maximize product safety Seasonings—Blends of herbs, spices and functional ingredients that impact flavor, performance, appearance and aromatics. Texture & Coating Solutions — Cereal- or flour-based blends with added flavors, spices, herbs and functional ingredients that enhance appearance, mouth-feel and shelf life Sauces & Mixes —Blends of flavors, spices, herbs and functional ingredients, available in unique liquid, dry and concentrate forms Doughs— Inventive flour and yeast-based systems with additives designed to optimize flavour, texture and performance Functional Blends—Ingredient blends developed to optimize specific properties such as flavour, color, yield and binding capabilities.

What We Make

Who are our Customers ?

Food Service, Restaurants, Fast Food Chains and Caterers Food Processors, Meat Processors Food Distributors, Food Packers Food Retailers, Supermarkets Snack Foods Makers

Food – Safe or Unsafe ??

Contamination can be

• Deliberate (Food adulteration) or
• Accidental

Therefore, the Challenge is to produce clean food products with sustainability , product traceability and remain within the regulatory requirements for export.

Product Recall

• Product recall is a request to return to the

manufacturer, a batch or the entire production run of the product, due to safety concerns, design defects or labeling issues.

• Recall decisions and the recall procedure has

to be fast to ensure the safety of the consumer.

Traceability

• Traceability is the ability to track any food

product through all stages of production , processing and distribution.

• Some often-recognized benefits of traceability

include:

• Ability to determine the origin of a product,

ingredient or component.

Traceability

• Allows issues to be more quickly identified,

contained and resolved.

• Limits losses and lowers costs.
• Protects public health and safety.
• Builds trust and confidence in affected

products, businesses or systems.

• Verifies that produce is locally grown.
• Improves operating efficiencies for growers,

processors and shippers.

Backward Integration

To Meet Regulatory requirements Meet Customer’s Quality Sustainability Farm – To – Fork Traceability

Why Griffith ventured into Backward Integration ?

Traditional Chilly Belt Traditional Paprika Belt Cochin Port Chennai Port Program Areas Kandakuru started in 2011 Bellary Started in 2012 Khammam started in 2013 Raichur Started in 2011

Griffiths Programme over the years

SEASON AREA( ACRES ) QUANTITY ( MT ) VILLAGES FARMERS 2011/12 175 240 6 26 2012/13 300 420 9 42 2013/14 450 550 11 57 2014/15 800 1000 14 98

How the Programme works

Griffith prepares a Package of Practices which clearly lays down what farmers need to do on enrolling for the program. This also includes an list of approved practices Griffith deploys a team of field supervisors who constantly interact with farmers and also visit the farms on a pre-decided schedule Regular training of field supervisors and Farmers undertaken to ensure that recommended practices are absorbed easily Recommended Post-harvest practices to ensure hygiene and contaminant control Maintain records and documents at all times Reduced level of lot testing but at key points in the crop cycle to ensure that the program is fool-proof

Principles of meeting the regulation

Prepare a list of approved Pesticide and circulate among organizers and local Pesticide dealers Following Integrated Pest Management (IPM) Practices to ensure bio-control means of Pest control are used to the greatest possible extent Regular monitoring of the fields by Farmers & Field Supervisors to ensure early detection of Pest activity Spray Pesticides only as a last resort. Do not use a molecule more than twice in a

• season. Do not spray any chemical pesticides 15 days prior to harvesting

Take random field samples from various farms and pre-test them for pesticide residue

Ensure a Fair Trade

• Farmers enlistment is voluntary. All farmers are made fully aware of the required practices

and conditions well in advance and in writing

• Regular visits by Griffith’s team and recommendation of practices acts as a reassurance to

farmers that they always have a “shoulder to lean on”

• Price fixing mechanisms are clearly explained to Farmers and are quite transparent.

Farmers earn more than selling normal chillies in the Markets. Buying Price is linked to published Regulated Market price which is easily accessible to all.

• Calibrated and certified weighing scale and transparent weight measurement of lots

ensures farmers get paid for the right quantity. (This is not so in the markets)

• Physical quality assessment happens in the presence of farmers and farmers are given
• pportunity to rectify lots in case of problems. No further deductions on quality claims on

farmers are made as is the practice prevailing in the markets.

Ensure a Fair Trade

• Material picked up at or close to Farms. Farmers need to carry goods to the

Markets and left to the mercy of local traders. Farmers given fair time Window to handover the produce to Griffith so that he can get the best possible price.

• All govt. provided benefits are leveraged by Griffith on behalf of farmers and

passed on entirely to them, free of cost.

• Cold Storage is hired by Griffith and Farmers need not pay for these as they hold

stocks for a small period of time.

Field Staffs with the farmers

Traceability to the farms

• Every Farmer given a unique Code
• Each Farm is identified by a code
• Field Supervisors Assigned to Each Farm.
• Pesticides applied are recorded on a day to day basis by Field Supervisor for each

Farm

• The Chilli packs are identified with the Farmer Code and other details.
• Each lot can be traced back to the farm and all key agricultural practices

Traceability Records

Traceability to the farmer by using coding

Field records and daily field report entered against the Farmer’s code Material Packed in bags tagged with the same code All lot analysis are against the farmer’s code The final invoice would also bear the lot number for each lot being delivered Date entry into the system would be also against the lot number

SYSTEM PROVIDES 100% “FARM TO FORK” TRACEABILITY

Produce from each farmer is coded

Produce from each farmer is coded

Field Staffs Spraying Register

Farmer Traceability on the software

Farmer field details

Field Operational Traceability

Traceability in Transaction

TIN No:- 28796873536 Invoice No:INV-14-15/4 Date:30-05-2014

• Regd. office:

Branch office:

• No. 66, Jyothi Nivas College Road,

TF5 3 RD FLOOR, EMPIRE SQUIRE, 5th Block, Koramangala, ROAD NO 36, JUBLIEE HILLS, Bangalore - 560095 HYDERABAD. INVOICE ADDRESS To AVT McCormick Ingredients Pvt Ltd., Kaipoorikkara, South Vazhakulam, Marampilly (post), Aluva - 683 107, Kerala. TIN NO:32150346862 SI. Weight of Total

• No. of Net weight Rate

Total Value No. Bags Weight Bags (in kgs.) per (in. rupees) (in kgs.) Kg (A) (B) B-A=(C) 1 334 IPM Withstem Chilli (ITEMCODE CHW01045) Lot No:G8012-011/14-15 100 6,200.00 200 6,100.00 86.00 524,600.00 Lot No:G8012-014/14-15 150 9,225.00 300 9,075.00 86.00 780,450.00 Lot No:G8012-028/14-15 80 4,970.00 159 4,890.00 86.00 420,540.00 Lot No:G8012-029/14-15 199 12,160.00 397 11,961.00 86.00 1,028,646.00 Lot No:G8012-030/14-15 73 4,455.00 146 4,382.00 86.00 376,852.00 (SALE AGAINST H-FORM) Total 601 37,010.00 1,202 36,408.00 3,131,088.00 (Rupees in words: Eighty Nine Lakh Forty Two Thousand Three Hundred Sixty Six Only) for Griffith Laboratories Pvt Ltd - AP Branch Authorised Signatory INVOICE Original / Duplicate / Triplicate Griffith Laboratories Pvt Ltd Particulars

Traceability in Chilli Processing

PRODUCT CRUSHED CHILLI LOT NO PLC/2411 CUSTOMER GRIFFITH,USA PRODUCT CODE PC78090 NO OF BAGS 500 QTY 9072 Kg RM LOT NO USED & QTY 10061402-11800 Kg PLANT CRUSHING LINE FG produced DATES SHIFT RM LOT NO FG LOT NO ISSUED INPUT QTY USED QTY FG PRODUCED QTY NO OF BAGS BY PRODUCTS(Kg) 7/19/2014 III 10061402 PLC/2411 2050 2050 1451.2 80 581 7/21/2014 III 2400 2400 1904.7 105 475 7/22/2014 II 2700 2700 2267.5 125 400 7/22/2014 III 2848 2848 2358.2 130 410 7/23/2014 I 935 935 725.6 40 190 7/23/2014 II 470 470 380.94 21 80 11403 9088.14 501 2136 PLANT METAL DETECTION FG metal detected DATES SHIFT FG LOT NO ISSUED QTY USED QTY FG QTY NO OF BAGS 7/22/2014 II PLC/2411 3809.4 3809.4 3809.4 210 7/23/2014 II PLC/2411 5278.74 5278.74 5278.74 291 9088.14 501

THANK YOU