Factors Influencing Patient Portal Use: Effects of Aesthetic - - PowerPoint PPT Presentation

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Factors Influencing Patient Portal Use: Effects of Aesthetic - - PowerPoint PPT Presentation

Factors Influencing Patient Portal Use: Effects of Aesthetic Evaluations for Technology Adoption Allison Lazard, MS 1 , Ivan Watkins, JD 2 , Michael Mackert, PhD 1, 3 , Bo Xie, PhD 2,4 , Keri Stephens, PhD 5 , & Heidi Shalev 6 1. The


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SLIDE 1

Factors Influencing Patient Portal Use: Effects of Aesthetic Evaluations for Technology Adoption

Allison Lazard, MS1, Ivan Watkins, JD2, Michael Mackert, PhD1, 3, Bo Xie, PhD2,4, Keri Stephens, PhD5, & Heidi Shalev6

  • 1. The University of Texas at Austin, Stan Richards School of Advertising and Public Relations
  • 2. The University of Texas at Austin, School of Information
  • 3. The University of Texas Health Science Center at Houston, School of Public Health
  • 4. The University of Texas at Austin, School of Nursing
  • 3. The University of Texas at Austin, Department of Communication Studies
  • 6. Austin Regional Clinic
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SLIDE 2

PEOPLE

MCC = Multiple Chronic Conditions

Ward & Schiller (2010)

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TECHNOLOGY ACCEPTANCE

Davis (1989); Moshagen & Theilsch (2010)

Web Aesthetics Diversity Simplicity Colorfulness Craftsmanship

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SLIDE 4

SIMPLICITY DIVERSITY COLORFULNESS CRAFTMANSHIP

classical expressive

WEB AESTHETICS

Lavie & Tractinsky (2004); Moshagen & Thielsch (2010)

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SLIDE 5

FINDINGS

IMPLICATIONS

Designing for classical aesthetics may increase likelihood of e-health adoption

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SLIDE 6

THANK YOU!

Questions? Contact me! allison@allisonlazard.com