F o o d Sa fe ty: A Pro fe ssio na ls Guide to E ffe c tive F - PowerPoint PPT Presentation

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e F o o d Sa fe ty: A Pro fe ssio na ls Guide to E ffe c tive F o o d Risk Co mmunic a tio n T o ny F lo o d Sr. Dire c to r F o o d Sa fe ty & De fe nse I nte rna tio na l F o o d I nfo rma tio n Co unc il (I F I C) F o unda tio n Wa shing to n, DC USA www.fo o dinsig ht.o rg

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e I F I C a nd the I F I C F o unda tio n  Missio n: T o e ffe c tive ly c o mmunic a te sc ie nc e -b a se d info rma tio n a b o ut fo o d sa fe ty a nd nutritio n to he a lth pro fe ssio na ls, g o ve rnme nt o ffic ia ls, e duc a to rs, jo urna lists, a nd c o nsume rs . . . fo r the pub lic g o o d.  F o o d a nd b e ve ra g e industry suppo rt  Go ve rnme nt a nd a c a de mic ne two rk @F oodInsight www.fo o dinsig ht.o rg

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e I F I C a nd the I F I C F o unda tio n  Our pro duc ts  Co nsume r re se a rc h  E xte nsive pa rtne rships  Co nsume r re so urc e s  90,000 F ACT S sc ie nc e a dvo c a te fo llo we rs @ F ACT SF o llo we rs

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e Why E ffe c tive F o o d Risk Co mmunic a tio n . . .  Why e ffe c tive fo o d risk c o mmunic a tio n? Why no w?  Ho w a nd whe n sho uld it b e use d? “FDA Proposes a Limit on Arsenic and Rice” “Processed meat causes cancer, says WHO” “National recall for frozen vegetables, fruit from Wash. company”  Wha t a re the pra c tic a l ste ps YOU c a n inc o rpo ra te to impro ve pub lic unde rsta nding ? @F oodInsight

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e 2016 I F I C F o unda tio n F o o d & He a lth Surve y . . .  Co nsume rs trust  He a lth pro fe ssio na ls 52%  Go ve rnme nt a g e nc ie s  So urc e s o f info rma tio n  He a lth we b site s  Ne ws c ha nne ls 20%  Go ve rnme nt a g e nc ie s  F a mily a nd frie nds

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e Why E ffe c tive F o o d Risk Co mmunic a tio n . . .  T he Sc ie nc e Co mmunic a tio ns F o o db o rne illne ss fro m b a c te ria 29% 57% (E .c o li, Sa lmo ne lla , L iste ria , e tc .) g a p is c lo sing . . . slo wly b ut sure ly Che mic a ls in fo o d 12% 50% (a rse nic , me rc ury, BPA) 14% 48% Pe stic id e s/ pe stic id e re sidue s  But . . . pub lic pe rc e ptio ns a b o ut Ca rc ino g e ns o r c a nc e r-c a using fo o d sa fe ty is ra pidly c ha ng ing 15% 45% c he mic a ls in fo o d F o o d a dd itive s a nd ing re die nts 11% 36% (c a ffe ine , MSG, fla vo rs, c o lo rs,… 8% 24% Bio te c hno lo g y/ "GMO"s 57% F o o db o rne illne ss 7% 24% Anima l a ntib io tic s T he pre se nc e o f a lle rg e ns in fo o d 5% 15% Ra nke d 50% (pe a nuts, tre e nuts, so y, whe a t,… # 1 Che mic a ls in fo o d 1% Othe r 48% Pe stic ide s / re sidue s So urc e : 2016 IF I C F o unda tio n F o o d & He a lth Surve y www.fo o dinsig ht.o rg

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e Ho w Ame ric a ns de fine a “he a lthy e a ting style ”  Ho w do yo u de fine a he a lthy e a ting style ? Ra nke d # 1 Ra nke d # 1-3 T he rig ht mix o f diffe re nt fo o ds 23% 51% L imite d o r no a rtific ia l ing re die nts o r… 11% 41% Na tura l fo o ds 17% 37% Ca n e a sily b e inc o rpo ra te d into my da ily… 11% 36% F le xib le a nd e a sy to ma inta in o ve r time 5% 26% Org a nic fo o ds 8% 25% E a ting o nly fo o ds I de fine a s he a lthy 9% 23% Ca n inc lude hig he r c a lo rie tre a ts in… 17% E ve rything yo u e a t o ve r a lo ng pe rio d o f… 5% 17% No n-"GMO" fo o ds 4% 16% No ne o f the a b o ve 4% So urc e : 2016 IF I C F o unda tio n F o o d & He a lth Surve y www.fo o dinsig ht.o rg

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e T o da y’ s Cha lle ng e . . . Ho w to impro ve pub lic unde rstanding  Building a pra c tic a l Co mmunic a tio n Re spo nse F ra me wo rk  Asse ss the situa tio n  I de ntify spe c ific g o a ls a nd o b je c tive s  Unde rsta nd the ta rg e t a udie nc e (s)  De ve lo p ke y me ssa g e s / e ng a g e stra te g ic pa rtne rs a nd influe nc e rs  E mplo y ta c tic s a nd a c tio ns So urc e : www.fo o dinsig ht.o rg

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e Co mmunic a tio n Re spo nse F ra me wo rk  Asse ss the situa tio n a nd g a the r info rma tio n

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e Co mmunic a tio n Re spo nse F ra me wo rk  I de ntify g o a ls a nd o b je c tive s re le va nt to the issue  1 – 3 is suffic ie nt  Co mmunic a tio n g o a ls vs. no n-c o mmunic a tio n g o a ls  Unde rsta nd a nd a sse ss the ta rg e t a udie nc e (s)  Cha ra c te ristic s, c o nc e rns, ne e ds; a udie nc e spe c ific re se a rc h  Na rro w vs b ro a d a udie nc e  Afric a n Ame ric a n ma le s o ve r 65 ye a rs o f a g e vs pre g na nt wo me n vs the g e ne ra l pub lic

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e Co mmunic a tio n Re spo nse F ra me wo rk  De ve lo p yo ur ke y me ssa g e s  Wha t ha ppe ne d; wha t’ s b e ing do ne a b o ut it?  Wha t do e s it me a n; wha t is the risk?  Who ’ s a ffe c te d; wha t sho uld I do  Whe re c a n I g e t mo re info rma tio n  E mplo y stra te g ic ta c tic s a nd a c tio ns  Ne ws me dia  So c ia l ne two rks  Pa rtne r a nd influe nc e r ne two rks @F oodInsight

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e “F o o d Sa fe ty: A Co mmunic a to r’ s Guide to I mpro ving Unde rsta nding ”  T he c o mmunic a tio n re spo nse fra me wo rk a nd pro c e ss  F ra me wo rk e le me nts  Wo rkshe e ts a nd fic tio na l e xa mple s fo r e ffe c tive fo o d risk c o mmunic a tio n  Co nta c t lists  Me ssa g e ma ps  Re so urc e s a nd fa c t she e ts  Ava ila b le in E ng lish  T ra nsla tio ns fo rthc o ming PDF available at: www.foodinsight.or g So urc e : www.fo o dinsig ht.o rg

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e Ca se Studie s o f E ffe c tive F o o d Risk Co mmunic a tio n I ARC E va lua tio n o f Re d a nd Pro c e sse d Me a t F DA Asse ssme nt o f Arse nic in Ric e F o o ds

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e I ARC E va lua tio n o f Re d a nd Pro c e sse d Me a t, Oc to b e r 2015  Suc c e ssfully a sse sse d the situa tio n  E ng a g e d pa rtne rs, e xpe rts a nd ke y influe nc e rs  Ca nc e r re se a rc h  F o o d sa fe ty, he a lth, nutritio n  Pro a c tive a nd re a c tive c o mmunic a tio n stra te g ie s  Wa g e d suc c e ssful tr aditional me dia c a mpa ig n

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e I ARC E va lua tio n o f Re d a nd Pro c e sse d Me a t, Oc to b e r 2015  T ra ditio na l me dia impre ssio ns in le ss tha n 24 hour s 96 Millio n

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e I ARC E va lua tio n o f Re d a nd Pro c e sse d Me a t, Oc to b e r 2015 “Ho ld o n. L e t me sto p rig ht he re . E a ting b a c o n is no t a s b a d a s smo king “We ha ve se e n no sig nific a nt de c re a se s whe n it c o me s to in c o nsumptio n o f ho t do g s a nd b a c o n.” c a nc e r. Just no . “I f yo u’ re g o ing to a vo id e ve rything tha t ha s a ny c o rre la tio n with c a nc e r wha tso e ve r — “T he se da ys e ve rything c a n c a use c a nc e r. do n’ t wa lk o utside , do n’ t wa lk do wn the Bre a thing the a ir c a n c a use c a nc e r to stre e ts in Sydne y, the re ’ s g o ing to b e ve ry little so me pe o ple . I will c o ntinue to sho p fo r in life tha t yo u do in the e nd.” fo o d just like I a lwa ys ha ve . I do n’ t wa nt to b e living in fe a r a b o ut wha t I put in my b o dy AF P Ne ws “Brig e tte M” (fe ma le 35 – 49)

I AF Ps E uro pe a n Sympo sium o n F o o d Sa fe ty – Ma y 2016 – Athe ns Gre e c e F DA Asse ssme nt: Arse nic in Ric e F o o ds, April 2016  Suc c e ssfully a sse sse d the situa tio n  E ng a g e d pa rtne rs, e xpe rts a nd ke y influe nc e rs  He a lth pro fe ssio na ls  F o o d sa fe ty, he a lth, nutritio n, to xic o lo g y  Re g ula to ry pa rtne rs  Mo the rs, c a re g ive rs  Pro a c tive a nd re a c tive c o mmunic a tio n stra te g ie s  Wa g e d suc c e ssful soc ia l me dia c a mpa ig n (po d c a st; T witte r, F B) @F oodInsight