F .C . SUR G E Est. 2013 FC Surge Womens Soccer Team 2018 - - PowerPoint PPT Presentation

FC Surge Women’s Soccer Team

2018 Business Plan

• Est. 2013

F .C . SUR G E

Who We Are

Introduction In January 2013, team FC Surge was founded as a women’s soccer franchise for purposes of joining the Women’s Premier Soccer League (“WPSL”). Since our inaugural year, we have established

• urselves as the leading women’s soccer franchise in the South

Florida region. The WPSL is a national amateur league with over one hundred teams across the nation, making it the largest women’s soccer league in the world, and the leading amateur soccer league in the United

• States. The League was formed in 1998 and serves as a stepping

stone for elite and aspiring professional and international-level

• players. In addition to providing local regions with a high level of

competitive women’s soccer, the League also provides exemplary female athletes as role models for local youth and provides communities with an affordable and quality venue for family

• entertainment. Many former and current U.S. National and

International Team players have played on WPSL teams including: Abby Wambach, Alex Morgan and Megan Rapinoe. Please visit www.wpsl.info for more information about the League. FC Surge consists of a talented core of experienced and highly skilled players who have competed in the WPSL for several years. Our players range in age from 16 years to up to 30+, and include current college, post-college, and international players. With both veterans and young talent, it is our goal to continue to establish our team as a verifiable force to be reckoned with in the emergent world of women’s soccer. Our Mission Statement FC Surge is dedicated to promoting and enhancing the development

• f women’s soccer in the South Florida region. In addition to

establishing our team as a top contender in the WPSL, our primary

• bjective is to provide an opportunity for young women to grow and

develop into talented and dynamic athletes and to equip them with the necessary tools to excel in both soccer and life. By establishing a strong and dependable foundation, we aim to help our young athletes obtain scholarships and find placements at the top colleges and universities across the country, while providing our more experienced athletes with a competitive environment where they can continue to flourish and advance the sport of women’s soccer.

Organizational Structure

FC Surge is currently incorporated as a non-profit

• rganization in and under the laws of the State of Florida.

President: Rochelle Wimbush Board of Directors: Elanna Brady

[Director of Sponsorships & Fundraising]

Alexis Hernandez

[Director of Player & Staff Development]

April Perry

[Director of Youth Development]

Rochelle Wimbush

[Director of Marketing & Promotion]

General Manager: Marge Perry

Industry Needs & Target Market

Industry Needs ★ South Florida is a soccer-friendly region containing numerous youth soccer clubs as well as strong collegiate women’s soccer programs, such as the University of Miami and Florida International University. ★ The closest competitive women’s soccer team is Team Boca Blast, located in Boca Raton, Florida. Other teams in the WPSL’s Sunshine Conference include teams located in Tampa, Orlando, St. Petersburg, Fort Myers, Daytona Beach, and Jacksonville. The South Florida region thus offers a prime environment for the establishment of a competitive women’s soccer team. ★ FC Surge serves as a gateway for player exposure to colleges and universities in the U.S. and professional leagues in other countries. FC Surge routinely seeks out games with both college and international teams. In past seasons, we’ve had the honor of competing against teams from Jamaica, including the Jamaican Women’s National Team, and England. ★ With the return of the women’s professional soccer league in the U.S. (the NWSL), and the recent addition

• f the Orlando Pride, there are ample opportunities for the advancement and promotion of the WPSL (and

its teams) as a second-tier women’s soccer league in the U.S. and worldwide. The return of the professional league also provides FC Surge with an exciting opportunity for future growth and advancement into the professional arena, as the professional league does not currently have a team designated in the South Florida region. The fan base generated by the U.S. WNT’s recent games in South Florida demonstrates that there is an active and interested demographic market that will support our franchise. Target Market ★ FC Surge’s target market includes all soccer fans in the South Florida region, including local families, elementary and high school programs, youth soccer club programs, university and collegiate programs and local charities.

Organizational Objectives & Strategies

Objectives for the 2018 Season ★ Provide the South Florida community with a venue for high-quality and competitive women’s soccer. ★ Improve upon past season records and advance to the Regional Championship and National Final Four stages of the WPSL Playoffs. ★ Increase fan attendance at home games to 1,000 to 1,500 fans per game. ★ Add five (5) corporate sponsors within the fiscal year. ★ Organize and host two (2) fundraisers to raise money for selected charities dedicated to women and/or youth empowerment during our first year. ★ Organize and host an (annual) off-season soccer clinic for local youth to promote the team and raise funds for the ensuing seasons. ★ Promote the team and raise funds for the ensuing seasons by strengthening our ties with local club and high school teams and by

• ffering training sessions and college-preparatory programs.

Revenue Strategy ★ Ticket Sales: admission fees to home games to be determined (e.g., $5/adult and free for children under the age of 16 years old) ★ Concession Sales: various refreshments to be sold at the games ★ Training Sessions: $100/session (each session to include two players/coaches) x 5 sessions/player = $6,250 ★ Youth Clinic Enrollment: $100/enrollee for weekend clinics (2 days) x 60 enrollees/clinic = $6,000 Promotional/Branding Strategy ★ Host charity nights for different charities dedicated to women and youth-related issues; collect donations for local charities at home games ★ Half-time contests for prizes or gift certificates from our sponsors (i.e., score a goal from mid-field; juggling contest) ★ T-shirts and other paraphernalia for sale at games ★ Autographs for fans after games Opportunities for Advancement ★ Partnership/affiliation with men’s semi-professional/professional teams in the region (e.g., Miami United or Miami FC) ★ Partnership/affiliation with local youth club teams ★ Assist with the development of local club teams or develop a youth academy committed to player development ★ Implement and participate in local tournaments and exhibition games ★ Foster a relationship with international women’s teams; implement an exchange program.

Financial Timeline

Financial Objectives for the 2018 Season

January 2018 January 2019

December 1, 2017: Payment of League dues May 1, 2018: Secure at least five sponsors for the 2018 season and/or obtain at least $20,000 in sponsorship funds or donations August/September 2018: Raise at least $6,000 by

• rganizing and hosting (annual) off-season soccer clinic

for local youth August - December 2018: Raise additional team funds by offering training sessions to local club and high school teams

January 2019 January 2018

February 1, 2018: Distribute recruiting letters to local college, university, high school and club teams March 1, 2018: Establish media contact and distribute promotional materials and advertisements for upcoming season to local college, university, high school and club teams April 1, 2018: Commence pre-season training; continue to promote upcoming season April 28, 2018 and May 5, 2018: Host first and second rounds of try-outs; secure four exhibition games in preparation for season June 2, 2018: Commence 2018 season; distribute game tickets to local clubs and high schools in exchange for services as ball girls July/August 2018: Distribute promotional materials for (annual) off- season soccer clinic for local youth players August - December 2018: Coordinate training sessions with local club and high school teams; host (annual) off-season soccer clinic for local youth players January 27, 2018: Attend Annual General Meeting in Las Vegas, NV

Non-Financial Timeline

Non-Financial Objectives for the 2018 Season

Expense Report

Summary of Anticipated Expenses for the 2018 Season League Related Expenditures Annual League Dues $3,500.00 Player Registration $500.00 Coaching Staff $1,500.00 Game Day Related Expenditures Field Rental $3,000.00 Referees $1,260.00 Medical Staff $450.00 Travel Expenditures League Official Travel Expense (Airfare and hotel fees for mandatory General Meeting) $500.00 Away Game Travel (Hotel, Car/Bus Rental, Airfare) $10,090.00 Other Expenses Uniforms (Game Jerseys, Shorts & Socks, Practice Jerseys) $1,300.00 Medical Supplies (Tape, Pre-Wrap, Etc.) $500.00 Miscellaneous Equipment (Balls, Water Bottles, Ice, Etc.) $800.00 Total Estimated Annual Team Expense $23,400.00

What Can We Do For The Community?

Research compiled by the U.S. Institute of Medicine and the Women’s Sports Foundation strongly suggests that physical activity - through sports like soccer - favorably influences the health and well-being of young girls and women by reducing the risk of cardiovascular disease, cancer, obesity, smoking and drug use, and lowering rates of depression, suicide and teen pregnancy. Girls who participate in sports are: ★ Less likely to develop or die from cardiovascular disease, stroke or other diseases associated with a sedentary lifestyle ★ Less likely to develop breast cancer or other forms of cancer ★ Significantly less likely to have ever tried smoking or to be a regular or heavy smoker ★ Significantly less likely to have ever tried marijuana, cocaine or other illegal substances ★ More likely to have sex at a later age and to have sex with fewer partners, and less likely to have unprotected sex or get pregnant as an adolescent ★ Less likely to suffer from depression, low self-esteem, anxiety disorders (including eating disorders) or other symptoms of mental distress ★ More likely to have positive body images, resulting from improved self- esteem, tangible experiences of competency and success and increased self-confidence FC Surge is committed to the development of women’s soccer as a means of promoting an active and healthy lifestyle for girls and young

• women. By providing role models for young girls and serving as an
• utlet for successful female-athletes, we hope to encourage young

girls to get involved in and strive to excel in soccer. FC Surge will host day camps and training sessions for local club and high school teams and will fundraise for and highlight local charities that are similarly dedicated to advancing issues that affect girls and women in the community.

Source: The Women’s Sports Foundation Report, “Her Life Depends On It: Sport, Physical Activity and the Health and Well-Being of American Girls” (2004)

What Can We Do For You?

Team FC Surge is looking for a Sponsor that can help us accomplish our goals for the 2018 Season. In exchange for your support as a Team Sponsor, FC Surge can offer local advertising to help promote your business in both the South Florida region and state-wide. Here are just a few of the perks that we offer our Team Sponsors: ★ Our Sponsor’s name, logo, or advertisement on an FC Surge banner (approximately 3’ X 6’) displayed at all games & events ★ Our Sponsor’s advertisement on the FC Surge website with a direct link to our Sponsor’s website ★ Our Sponsor’s advertisement on all FC Surge promotional materials, including game day programs, brochures, and flyers ★ Our Sponsor’s name or logo printed on FC Surge uniforms, worn at all games and major events ★ Our Sponsor’s name or logo printed on FC Surge paraphernalia (including practice jerseys, bags, and other gear) worn prior to or during all games & events ★ Our Sponsor’s promotional material distributed at games or events hosted or organized by FC Surge ★ Public announcements identifying our Sponsor at all games or events, including any radio, TV or newspaper promotions ★ A proud sponsor plaque for our Sponsor’s office/display ★ Game Day tickets for our Sponsor’s enjoyment and/or distribution Interested in becoming a Team Sponsor? We offer a variety of Sponsorship Packages to fit any business or budget. We also gladly accept donations in exchange for acknowledgment on the FC Surge Website. Please review our Sponsorship Packages or contact a team representative for more

• information. We’d love to help you promote your business!

Contact Us

If you are interested in becoming involved with FC Surge or would like more information about our team, please contact us: Mailing Address: 8501 SW 68th Street Road Miami, Florida 33143 E-mail: fcsurge@wpsl.info Website: www.fcsurgesoccer.com President: Rochelle Wimbush E-mail: rwimbush@fcsurgesoccer.com General Manager: Marge Perry E-mail: mperry@fcsurgesoccer.com

The FC Surge is a proud member of the Women’s Premier Soccer League