F AIR C OMPLEX M ASTER P LAN U PDATE Fairgrounds Advisory Committee - - PowerPoint PPT Presentation

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F AIR C OMPLEX M ASTER P LAN U PDATE Fairgrounds Advisory Committee December 5, 2018 M ASTER P LAN U PDATE P ROPOSED S COPE Update Master Plan for western side of Fairgrounds Consider incomplete items from Phases I and II: Upgrade


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SLIDE 1

FAIR COMPLEX MASTER PLAN UPDATE

Fairgrounds Advisory Committee December 5, 2018

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SLIDE 2

MASTER PLAN UPDATE – PROPOSED SCOPE

 Update Master Plan for western side of

Fairgrounds

 Consider incomplete items from Phases I and II:  Upgrade visual appearance of the site  Critical rehab of existing auxiliary facilities  Rehab/conversion of old National Guard armory  Consider all items from Phase III:  Covered pavilion for open-air events  Multi-purpose building  Additional parking  Additional park space, landscaping, and other site

amenities

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SLIDE 3
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SLIDE 4

MASTER PLANNING PROCESS

 Community Survey (Summer/Fall 2018) - The

survey grounds the FAC in community wants, needs and vision.

 Financing Strategies (Current/Fall 2019) -

Funding alternatives for the plan's implementation are developed.

 Concept Design & Public Input (Current/Fall

2019) - Options for infrastructure and multi-use improvements are developed and shared.

 Concept Selection (Fall 2019) - The FAC considers

feedback, refines concepts and selects an option to recommend to the Washington County Board of Commissioners (BCC). The BCC holds a public hearing and considers for approval a new Master Plan and financing strategy.

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SLIDE 5

Washington County Fair Complex Master Plan

October 2018

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SLIDE 6

Research purpose

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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  • Assess broad community priorities for the

Washington County Fair Complex Master Plan

  • Contrast feedback provided by community

members on two similar surveys:

  • Westside Voices countywide survey (including
  • utreach on County’s Facebook, Twitter, and

Nextdoor accounts)

  • A more targeted survey of individuals who

participated in or attended the 2018 Washington County Fair

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SLIDE 7

Methodology: Westside Voices

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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  • Online survey of 1,563 interested residents, programmed

and hosted by DHM Research

  • Conducted September 17–October 5, 2018; 3–5 minutes to

complete

  • Participants were invited to take survey through the

Westside Voices and Opt In (Washington County) community engagement panels (n=570) and through

  • utreach on Facebook, Twitter, and Nextdoor (n=998)
  • These participants are referred to collectively as “WSV

participants”

  • Due to rounding, some totals may differ by ±1 from the sum
  • f separate responses.
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Methodology: 2018 Washington County Fair

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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  • Online survey of 2,255 interested residents,

programmed and hosted by Washington County Administration

  • Conducted July 23–August 13, 2018; 3–5 minutes

to complete

  • Survey administered during 2018 Washington

County Fair

  • A link to the survey was made available in the Fair program, on a

static display at the Fair, and on Facebook

  • Demographic information was not collected
  • These participants are referred to collectively as “Fair

participants”

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Westside Voices community priorities: programs and events

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Nearly all WSV participants prioritize open-air events and youth programs. Six in ten think they are very important.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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56% 57% 44% 30% 20% 34% 28% 30% 42% 33% 90% 85% 74% 72% 54% Open-air events Youth enrichment programs Agricultural heritage events Trade or collector shows Indoor sporting

  • pportunities

Very important Somewhat important

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Half of WSV participants say they are most likely to attend open-air events at the Fair Complex.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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50% 12% 8% 15% 9% Open-air events, like concerts Youth enrichment programs Agricultural heritage events Trade and collector events Indoor sporting opportunities

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Interest in attending open-air events—like concerts, sports events, and farmers markets—rises with income.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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44% 46% 46% 49% 53% 57% Less than $25k $25k to $50k $50k to $75k $75k to $100k $100k to $150k $150k or more

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Westside Voices agricultural priorities

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The importance of agricultural events and youth enrichment programs rises with age.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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79% 84% 88% 89% 61% 71% 80% 82% 18–34 35–54 55–65 65+ Youth enrichment Agricultural heritage

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These programs and events are important to all areas, but West County residents say they are more important.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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88% 81% 76% 71% West County East County Youth enrichment Agricultural heritage

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Participants with incomes of less than $25,000 are more likely to see youth enrichment programs as important.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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96% 85% 88% 88% 85% 84% Less than $25k $25k to $50k $50k to $75k $75k to $100k $100k to $150k $150k or more

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Westside Voices community priorities: services and improvements

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WSV participants say improved infrastructure, like sidewalks, lighting, and signage, is most important.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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48% 32% 9% 34% 36% 17% 82% 67% 26% Improved infrastructure Additional parking Tourist RV park

Very important Somewhat important

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In their own words

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Participants emphasize the importance of accessibility, safety, and infrastructure improvements like bathrooms.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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“Increased handicap facilities, such as closer parking. I can get around in an event such as trade or gem shows or a sport event if I don’t have to use all my energy just getting to the area it is held in.” —Female, 35- 54 “Traffic during events like the fair is a problem, this periodic situation needs attention.” —Male, 35-54 “Safety of visitors, exhibitors, animals; continuous maintenance and upkeep; forward thinking and accountable management.” —Female, 55-64 “Bathrooms! This is my favorite complex because of real bathrooms. No

  • ne wants to use an outhouse unless you are Laura Ingalls.” —Female,

35-54

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Participants support a flexible, year-round space for traditional activities (County Fair, 4-H, FFA) and a wide range of other uses.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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“It is critical to maintain the connection to agriculture while creating a space that has multiple uses.” —Male 25-34 “The fair has always been a place to see youth learn and have responsibility with their animals. I want to make sure that they keep the chance to have that opportunity.” —Male, 18-24 “Accessible, all ages attractions, urban and rural events, multi-cultural events.” —Female, 55-64 “I want to see more celebration of the wide diversity of Washington County … its people, business, industry and culture.” —Female 35-54 “A place you can enjoy in the winter with al the rain we get. More places with a roof.” —Female, 35-54

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Participants hope facilities will offer fun, affordable events and community space. Evening noise may be a concern for nearby residents.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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“Concerts. We need a good outdoor concert venue on this side of Portland. Maybe with shuttles to and from the MAX area. Accessibility and ease of commute to the venue would take high priority for me.” —Male, 25-34 “Keeping all activities accessible to low-income patrons.” —Female, 55-64 “Great space to use for county-wide shows, entertainment, and community

  • activities. Must be easy to use for our weather year-round … [have] ample

parking, and keep MAX supported.”—Male, 65+ “Make it reasonable for groups/events to rent space.” —Female, 65+ “I absolutely do not support having evening concerts at the Fair Complex. They are way to noisy to late in the evening and disturb the surrounding neighborhoods.—Female , 65+

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Comparing WSV and Fair participants

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WSV participants and recent Fair participants would choose to attend different events at the complex.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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50% 12% 8% 15% 9% 27% 46% 12% 7% 5% Open-air events, like concerts Youth enrichment programs Agricultural heritage events Trade and collector events Indoor sporting

  • pportunities

WSV participants Fair participants

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WSV participants are less likely than Fair participants to say ag programs and events are very important.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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57% 85% 44% 81% 28% 11% 30% 12% 85% 96% 74% 91%

Youth enrichment programs, like 4-H and FFA (WSV vs. Fair participants) Agricultural heritage events Very important Somewhat important

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Preferences for improving infrastructure are shared by both WSV and Fair participants.

DHM RESEARCH | WASHINGTON COUNTY FAIR COMPLEX | OCTOBER 2018

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48% 36% 32% 33% 9% 11% 34% 37% 36% 21% 17% 22% 82% 73% 67% 54% 26% 32%

Very important Somewhat important Improved infrastructure (WSV vs. Fair participants) Additional parking Tourist RV park

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www.dhmresearch.com Anne Buzzini abuzzini@dhmresearch.com

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MASTER PLAN RECOMMENDATIONS BASED ON

COMMUNITY SURVEYS:

 Emphasize infrastructure improvements  Develop short and long-terms plans for existing

buildings; regularly communicate progress to interested parties

 When considering new facilities, ensure a multi-

purpose capability for traditional and non-traditional events

 Other issues to consider:

 affordability of use/rents  sustainability  stewardship of the grounds and open space  transportation/congestion during events  relationship with adjacent neighborhoods

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PRELIMINARY MASTER PLAN SCHEDULE:

Phases Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Phase 1. Background

Phase 2. Concept Design and Development

   

Phase 3. Public Outreach

 

Phase 4. FAC Recommendation

   

 Fairgrounds Advisory Committee  Public Meetings  Board of Commissioners

Washington County Fairgrounds Master Plan

2018 2019

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FAC/BOC MEETINGS AND TOPICS:

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MASTER PLAN: PHASE I

 120,000 sf Exhibit Hall

 Event center design complete; construction underway  Size smaller than anticipated – 90,000 sf

 Grant Street development (Veteran’s Drive)

 Completed

 Transit-oriented connection between light rail and

exhibit hall

 Event Center design incudes plaza connecting to light

rail

 Initial parking areas

 Event Center includes 500+ paved parking spaces  Passenger drop-off and loading areas serve entire site  Fenced freight enclosure provided at Event Center

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MASTER PLAN: PHASE II

 Transition National Guard Armory to maintenance

facility

 Land swap completed  Armory building available for County use within

next few months

 Should other options for Armory reuse be

considered within the context of all the types of facility desired?

 What is the best use of the Armory building and its

associated parking areas?

 Where is the right location for the maintenance

facility?

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MASTER PLAN: PHASE III

 100,000 sf covered pavilion

 Clear span  Assess size based on anticipated activities and

  • peration of Event Center

 Multi-purpose building to replace certain auxiliary

buildings

 How large?  Which facilities will this replace?

 Additional parking

 How much? As required by city per building size and

use, or more?

 Where? On main site, east of 34th, south of Veteran’s

Drive?

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MASTER PLAN: PHASE III (CONT.)

 Additional park space, landscape and site amenities

 Adding land or improving what is already there?  Create ‘positive’ open spaces between built

facilities rather than ‘left over’ spaces

 Evaluate viability of 24,000 sf Exhibit Hall

 Demolished in 2018  Is a new building needed to replace the Exhibit

Hall or is that the Event Center?

 Is there a need for a smaller building to

supplement Event Center or accommodate different types of uses?

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MASTER PLAN: NEW OPPORTUNITIES/CONSTRAINTS

 Redevelopment options for 20-acre site south of

Veteran’s Drive

 Maintain or improve existing sports facilities?  What other facilities might be appropriate for this

land?

 Wetland remediation will be required for any

redevelopment

 What other types of facilities have been identified

since 2008 Master Plan that should be considered now, and in what Phase?

 Branding, marketing and management

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WASHINGTON COUNTY EVENT CENTER

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AERIAL SOUTH EAST

ENTRY PLAZA NORTH ENTRY BIRD’S EYE VIEW

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MAIN LOBBY CONFERENCE ROOM VIDEO WALL CONCESSIONS

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Status Update

  • Groundbreaking- 9/2018
  • Site work underway- 10/2018
  • Bids Advertised- 11/2018
  • Design Review & Permitting-

Ongoing

  • Anticipated Completion – Spring

2020

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EVENT CENTER: DRAFT BOOKING POLICIES

 Purpose Statement  Booking Criteria  Booking Priority  Challenges  Other Considerations

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UPCOMING FAC MEETINGS

Wednesdays, 2-5pm:

 January 9th  February 20th  March 13th  September 11th  October 9th