Extending your value beyond the research deliverable Dolly Goulart - - PowerPoint PPT Presentation

Extending your value beyond the research deliverable

Dolly Goulart Qualcomm Library & Information Services dgoulart@qualcomm.com

10/12/2009 2

Agenda

• Qualcomm Overview
• Qualcomm Library & Information Services
• Qualcomm Library Research and Analysis Group
• Challenges for Research Group
• Hard to Hear Statements
• Incubate. Develop. Empower.
• Cycle: Incubator to Empowering Agent
• Conclusions

Qualcomm Overview

10/12/2009 3

• Founded in 1985
• Fortune 500 Company
• Approx. 10,100 U.S. and 48,000 International

patents and patent applications of CDMA and related technologies including WCDMA and OFDMA

• FY08 Revenue: $11.1 Billion, Up 26% YOY
• Over 15,000 employees ~65% are engineers
• 70 worldwide locations. Headquartered in San Diego,
• CA. 15% of employees located internationally

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Qualcomm Library & Information Services

Content Licensing & Acquisition Research & Analysis Technologies & Database Deployment

Supports global population through physical collection and database management, content licensing and acquisition, and advanced-level research

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QLIS Research & Analysis Group

Overall mission is to have positive impact

• n end-user

workflow 5 professional level researchers Triple-digit research requests per month, continuing to grow 70% of research primarily from 3 QCOM divisions Also provide end- user training, product specialist support, and ready reference

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Challenges for Research Group

Dichotomy of the Client

• More! More! More!

More people needing more information that is more complicated to find

• Less! Less! Less!

Less time, less money, less patience Value-Add

• Continued

pressure to define

• verall value to

the organization

• Increasing focus
• n compilation

and analysis of results

• Supporting high

intensity research with high volume

• f requests results

in bandwidth and sustainability problems Knowledge Acquisition/Transfer

• Educating selves
• n new subjects

as we go

• Remaining search

experts regardless of source

• Reducing

information overkill to actionable deliverables

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Hard to Hear Statements

How you react to the above statements determines your success or failure. “The Library is a roadblock” “The Library is a gatekeeper” “It takes too long” “They don’t know my space”

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Incubate.Develop.Empower.

Incubator: A place or situation that permits or encourages the formation and development of new ideas (American Heritage Dictionary) Empower: To give permission or power to do something; Abstractly, to give the confidence to do something (Wiktionary.org) Develop: to work out the possibilities of …to create

• r produce …(Merriam-

Webster)

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Library as Incubator

Evaluate

Information problem Skill sets

Define

Scope of need Impact to business

Experiment

Work through solution Differentiation

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Library as Developer

Develop product

Experiment Define deliverable

Create demand

Market Market some more!

Demonstrate value

Partner Refine

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Library as Empowering Agent

Assess landscape

Bandwidth to support Most feasible home for product

Educate

Strategic elements Point-of- need/Group training

Partner

Continued communication Continued support

10/12/2009 12

Conclusions

• It’s important to realize that we (libraries) are sometimes

roadblocks to the information. It’s equally important to react to that in a positive way

• All steps in the process require partnerships to be

successful

• “Telling” clients what you do is not enough, you need to

“show” them

• Ultimately, the Library will “let go” of the product
• If done well, the Library is no longer viewed as the

roadblock, but as the trusted expert