Experience in demand creation Madhya Pradesh Hymavathi Verman State - - PowerPoint PPT Presentation

Experience in demand creation Madhya Pradesh

Hymavathi Verman State Programme Officer and Ajit Tiwari, Deputy Commissioner

Nirmal Bharat Abhiyan, Panchayat & Rural Development Department, Madhya Pradesh

• Name of session:- Demand Creation
• Title of presentation :- Experience in demand

creation from Madhya Pradesh

• Name of presenter with organization details :-
• 1. Hymavati Varman, SPO-NBAMP
• 2. Ajit Tiwari, Deputy Commissioner-NBA-MP
• email IDs :- swsmmp@gmail.com

Overview

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

• Budni block of District- Sehore Madhya Pradesh has 138 villages covering 25897 households of different social
• classes. The sanitation Status was poor. Till 2011 only 3 villages could gain ODF status. By adopting behaviour

change methodology and focusing especially women through Maryada Campaign the block could attend ODF sta tus in most of the villages by 2013-14. Key factors for success-

• Adopted the participatory behaviour change approaches(CATS) to create the demand focusing “Maryada”
• (“dignity of women) for collective behaviour change.
• Human resources capacitated with necessary knowledge and skills for demand generation and appropriate

technologies.

• Organized VWSC comprising natural men and women leaders to implement the action plan for ODF village
• The role of PRIs was to facilitate and utilise the government fund according to the committee.
• Engagement of Motivators, Swachhata doot for IPC and social mobilization.
• Frontline workers (ASHA, AWW, ANM) and students mobilised.
• Political leaders and media persons were involved to support the movement
• SLTS approaches used- Structuring of child cabinets and Clean School award
• Ensured WASH in School and Aangwadi centres

Key challenges are –

• focus on construction of toilet rather than on Behaviour Change
• lack of trained and dedicated human resource personnel for community mobilization
• Lack of supply chain and availability of materials.
• Till now 126 villages out of 138 have become Open Defecation free till Dec. 2013.

Summary- a case study

Key Presentation/discussion points

• MP accounts for 8% of India’s open defecators.
• NBA started in the form of “Maryada “with focus on two

critical methods to ensure and increase the demand towards achieving dignity/safety of women and provide better sanitation facilities to the rural community.

• Sanitation frontline workers, Block motivators team

capacitated.

• Training of Mason on appropriate technological options.
• School led Total Sanitation- Child Cabinet and Clean

School award

• Supply chain strengthened

Methods Adopted

• Block level team of motivators with necessary skills and

knowledge for collective behaviour change.

• Promoted local natural leaders to plan, implement and

monitor the participatory Village Action Plan.

• Associated political leaders, media and local ICDS, Health

and Education personnel

• Block and Village Panchayats officials were involved in

facilitation, supply chain management, activity monitoring and fund flow

• Different design options were given to the community
• Masons were trained locally and Engineers were engaged

to maintain the optimum technical specifications

• Inter-village peer review to learn the best practices

Method Adopted

• Attractive and user friendly school

toilets were constructed

• Hand washing facilities were provided

through the Panchayat fund.

• Slogans on the walls of the toilets to

educate the best practices

• Anganwadi centre became the hygiene

learning centre

• Regular interaction with students to

involve them in the movement

Method Adopted

• Celebration of Open

Defecation Free day in the presence of Ministers and

• ther political leaders for

celebrating success, make sustainability plan, motivate

• ther village community

and encourage the movement.

Result of the demand creation- Budni

Year Household without toilet School with Toilet & urinal Anganwadi with toilet ODF Villages 2010-11 12636 16 6 3 2011-12 6352 238 84 53 2012-13 3828 270 106 95 2013-14 1644 270 106 126

Total Household Total Schools Total Anganwadi Total Villages 25897 270 106 138

• Maintaining high moral of the motivator’s team continuously
• Lack of committed skilled manpower
• Lack of sufficient technological options
• Parallel existence of behaviour change approaches and Target

driven construction activities

• Non-Availability of masons and material at reasonable price
• Lack of post operation and maintenance services
• Defunct /missing toilets is also a barrier to achieve ODF status

Barriers/Challenges as identified

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

• Community based approaches are key to change the behaviour for

collective action against open defecation

• A committed team of resource person, motivators, Swachhata

Doot, Child Cabinet and Women’s groups can make the dream come true.

• A better supply chain management gives support to the created

demand.

• Multiple design options of toilet for different sections of society.
• Involving political leaders and Media is always helpful
• Emphasis on activity monitoring system rather than construction

monitoring system

Key Success Factors

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

• Main focus on Behaviour Change Communication with

Interpersonal Communication and Social mobilization through local motivators (Swachhata Doot).

• Training of adequate number of resource persons and

masons.

• Smooth Supply chain to meet the generated demand.
• Total incentive fund from one scheme to avoid delays.
• Ensuring post operation and maintenance services.

Recommendations for Next steps/what should be done

Knowledge Sharing Forum What works at scale? Distilling critical success factors for scaling-up rural sanitation

Email :- swsmmp.org Mobile :- 9893277901

THANKS