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Keeping up with South Korean’s evolving palate
Adam Cheetham – November 2017 Global Market Analyst
MLA’s remit
- Research, Development and Adoption
- Marketing
evolving palate Adam Cheetham November 2017 Global Market Analyst - - PowerPoint PPT Presentation
evolving palate Adam Cheetham November 2017 Global Market Analyst - - PowerPoint PPT Presentation
Keeping up with South Koreans evolving palate Adam Cheetham November 2017 Global Market Analyst MLAs remit Research, Development and Adoption Marketing Australian beef exports 2016 EU 20,841 China S Korea US 94,040
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Australian beef exports – 2016
Source: DAWR
US 242,013 EU 20,841 China 94,040 S Korea 179,854 Japan 264,325 MENA 30,813 SE Asia 119,879
Total 2016: 1,018,105 tonnes shipped weight
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Australian Sheepmeat exports – 2016
Source: DAWR
US 64,562 EU 16,471 China 59,449 S Korea 10,597 Japan 13,222 SE Asia 41,262 MENA 111,016
Total 2016: 374,485 tonnes shipped weight
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Global sheepmeat consumption
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C O N T E N T S – F O L LOW I N G T H E C O N S U M E R D E C I S I O N P R O C E S S
DECISION 1: Which meat? DECISION 3: This one or that one? DECISION 2: Which type?
AWARENESS, CONSUMPTION & ATTITUDES THE PROTEIN LANDSCAPE POINT OF PURCHASE
Global Consumer Research
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In-Market Activity – Lamb (Foodservice)
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In-Market Activity – Continued
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In-Market Activity – Lamb (Retail)
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- An increase in sheepmeat consumption will have to be met by a rise in
imports
- Benefits to be drawn from the Korea-Australia Free Trade Agreement.
- Opportunity to promote Australian lamb through both
foodservice and retail channels.
Key Points
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THANK YOU
ADAM CHEETHAM GLOBAL MARKET ANALYST