Environmental Management/ Sustainability at Seattle University - PowerPoint PPT Presentation

Environmental Management/ Sustainability at Seattle University Joseph Phillips Albers School of Business and Economics Seattle University

Seattle University  About 7800 students, 1900 in business  4300 undergraduate students, 1000 law students, 2500 graduate students  Urban campus, 48 acres.  33 buildings, 2.2 million square feet  1,730 students live on campus  1,400 faculty & staff  Long standing commitment to � green � and the environment  Designated a Backyard Wildlife Sanctuary by the Washington State Department of Fish and Wildlife, and a Wildlife Habitat by the National Wildlife Federation.  LEED Certified buildings.  Since 1994 have earned 16 environmental awards and garnered 8 environmental recognitions.

Seattle University  This year received The Recycler of the Year Award from the Washington State Recycling Association (WSRA).  Signatory of the President � s Climate Commitment  Commit to develop plans for the achievement of climate neutrality in a reasonable time frame  Signed by 673 schools (four outside US)  Overseen by the Association for the Advancement of Sustainability in Higher Education (AASHE)  Signatory of the Seattle Climate Partnership  Commit to reduce green house gases

Seattle University  The 48 acres, with the exception of the sand- based soccer field, have been maintained 100% organic, pesticide and herbicide-free since 1986.  Rain gardens and rain roofs  Compost 50,000 pounds of food scraps a year, and 54,000 pounds of tree trimmings.  Fifteen percent of the university � s annual electricity consumption comes from new renewable wind energy.  The university has 14 electric vehicles for maintenance and ground crews.

Seattle University � s Emissions Rank Activity Percentage Metric Tons 1 Commute Trips 36% 8,244 2 Air Travel- Employee & 24% 5,559 Athletics 3 Energy- Natural Gas, Steam, 20% 4,609 Electricity 4 Air Travel-Study Abroad 18% 4,122 5 Garbage .01% 198 6 Fleet & Equipment .005% 106 7 Other (Fertilizer) .003% 79 *Totals are off due to rounding 22,918* 6

Seattle University  Offer BA in Environmental Studies (optional Public Policy and Urban Affairs specialization), BS in Environmental Science, or a BS in Civil Engineering with Environmental Engineering specialization.  Environmental courses offered by Law School, College of Arts & Sciences, School of Theology & Ministry, Business School, and College of Education.

Albers School of Business and Economics  Signatory of PRME (Principles for Responsible Management Education)  Undergrad program ranked 17 th in sustainability by BusinessWeek.  New MBA Specialization in Sustainability  Faculty scholarship in sustainability

PRME Principles  Principle 1 -- Purpose : We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.  Principle 2 -- Values : We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.  Principle 3 -- Method : We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.  Principle 4 --Research : We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.  Principle 5 -- Partnership : We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.  Principle 6 -- Dialogue : We will facilitate and support dialog and debate among educators, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.  We understand that our own organizational practices should serve as example of the values and attitudes we convey to our students.

Sustainability Specialization / MBA Program  4 courses : 2 required courses and 2 electives (including those with approval)  Required Courses  MKTG 570 Introduction to Sustainable Business  MKTG 572 Sustainability Practicum

Sustainability Specialization / MBA Program  Examples from the Sustainability Practicum Explore feasibility of solar photovoltaic production at  Boeing Attaining LEED certification for an existing building  remodel for a property development firm Engage workplace members in company-wide  sustainability activities for the property development firm Advise sustainably-sourced wood flooring company  on marketing and social media strategy Assess costs and benefits of different commuting/  transportation options for Seattle Children � s Hospital  Independent Studies Carbon footprint studies for Pemco Insurance,  Providence Healthcare, and Washington Dental. Analysis of alternative sources of energy to heat  campus buildings

Sustainability Specialization / MBA Program  Suggested Electives (Choose 2)  MKTG 571 Sustainability and Business Strategy  MKTG 560 Marketing and Social Issues  BLAW 591 Law & Corporate Social Responsibility  OPER 570 Sustainable Global Value Chains  Others with approval (i.e. Mgmt 588 Negotiation Skills)

Faculty Scholarship in Sustainability  At least 12 faculty working on some aspect of sustainability  Since 2005, have published 11 journal articles and have 20 conference proceedings.  Sustainable Business Practices Panel Discussion

Examples of Sustainability Publications  Magnan, Gregory M. and Stanley E. Fawcett, � On Supply Chains and Reputation Risk: Tracking Changes in Supplier Codes of Conduct, � forthcoming in International Journal of Procurement Management.  Chauncey Burke, Gareth Green, Carl Obermiller, and Erin Talbott, � Taste Great or More Fulfilling: The Effect of Brand Reputation on Consumer Social Responsibility Advertising for Fair Trade Coffee � , Corporate Reputation Review, Vol. 12, No. 2 (Summer) 2009, 159-176.  Chauncey Burke, Carl Obermiller, and April Atwood, � Sustainable Business as Marketing Strategy � , Innovative Marketing, Vol. 4, No. 3, 2008, 20-27.  Carl Obermiller, � The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals, �� The Journal of Advertising, Vol. 24, No. 2, Summer 1995, 55-70 .

Other Activities  Sustainable Business Practices Panel Discussion  Featured accounting firm partner, planning director from Port of Seattle and consultant addressing faculty  Working Collaboratively for Sustainability: Learning from Failure and Success.  Two-day 2009 conference with over 300 participants. Presenters came from Colombia, Guatemala, Canada, and throughout the United States.