England’s Great Walking Trails Nell Barrington @NellB101
Funding by Discover England Fund, managed by Marketing Peak District and Derbyshire North Downs Way Cleveland Way Pennine Way Cotswold Way South West Coast Hadrian’s Wall Path Path Norfolk Coast Path
Working together to promote walking holiday packages to visitors from Germany, the Netherlands, and the USA.
Why?
SWCP – 630 miles, 8.7 million visitors, spending over £500 million
Research shows 53% interested in long walks 62% short walk, coastal walk Growth in activity/transformational breaks Lengthen season Attract high spending visitors Encourage longer stays Increase profile of Great Trails Provide bookable package holidays along the Trails
What is it?
Key elements of EGWT 36 itineraries which will be available on the new website: www.greatenglishtrails.com two itineraries on the Jurassic stretch of the SWCP including Walk Through the Ages: Dorset & Devon’s Spectacular Jurassic Coast . Bookability has been made possible through partnerships with 15 UK walking holiday companies and working with OTO.
What is in it for businesses on or near the South West Coast Path? Travel trade events, PR activities & familiarisation trips all drives traffic to the campaign website Free listing England Trails website to benefit from VisitEngland funding - www.greatenglishtrails.com Free sign up to the national trails website: www.nationaltrail.co.uk
You can download this for free You can link to this for free
Business support Sign up/contact me nell@barringtonassociates.co.uk @NellB101 Thank you
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