Englands Great Walking Trails Nell Barrington @NellB101 Funding - - PowerPoint PPT Presentation
Englands Great Walking Trails Nell Barrington @NellB101 Funding by Discover England Fund, managed by Marketing Peak District and Derbyshire North Downs Way Cleveland Way Pennine Way Cotswold Way South West Coast
Nell Barrington
@NellB101
Funding by Discover England Fund, managed by Marketing Peak District and Derbyshire
Cleveland Way Cotswold Way Hadrian’s Wall Path Norfolk Coast Path North Downs Way Pennine Way South West Coast
Path
SWCP – 630 miles, 8.7 million visitors, spending
Research shows 53% interested in
Growth in activity/transformational
Lengthen season Attract high spending visitors Encourage longer stays Increase profile of Great Trails Provide bookable package holidays
36 itineraries which will be available on the
new website: www.greatenglishtrails.com
two itineraries on the Jurassic stretch of the
SWCP including Walk Through the Ages: Dorset & Devon’s Spectacular Jurassic Coast.
Bookability has been made possible
through partnerships with 15 UK walking holiday companies and working with OTO.
Travel trade events, PR activities &
familiarisation trips all drives traffic to the campaign website
Free listing England Trails website to
benefit from VisitEngland funding - www.greatenglishtrails.com
Free sign up to the national trails website:
www.nationaltrail.co.uk
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