Engagement with the Commonwealth 1
PRESENTATION CONTENTS Contents Economic Impact Study • UVA’s Role in Economic Development • Industry Attraction and Retention • Addressing Workforce Needs • Innovation, Entrepreneurship, and Research • Southwest Virginia: Appalachian Prosperity Project • Communication Strategy • 2
ECONOMIC IMPACT UV A’s Economic Impact The University of Virginia fuels economic growth by conducting innovative research, educating citizen leaders, and fostering academic- government-industry collaborations. 3
ECONOMIC IMPACT By the Numbers: Virginia UVA Economic Impacts on the Commonwealth Based on FY15 Data 4
ECONOMIC IMPACT By the Numbers: Central Virginia Region $4.8 44,601 $199.2 BILLION JOBS MILLION UVA Economic Impacts on the Thomas Jefferson Planning District Region Based on FY15 Data 5
ECONOMIC IMPACT Economic Impact Tech h Trans ansfer + Co Commercializat ation 53 #1 $10 M Charlottesville ranked #1 Total of 53 active UVA invests $10 million in fastest growing venture startup companies translation research & capital ecosystem in the formed as a result commercialization at United States of UVA activity since startup companies 2006 National Venture Capital Association 2016 6
ECONOMIC IMPACT Economic Impact Entrepr Ent pren eneur urial Al Alum umni 65,000 $1.6 T $395 B 60,000 60,000 UVA alumni 65,000 companies $1.6 trillion in global $395 billion in annual supported, invested in, or created worldwide by revenue from alumni revenue and $279 worked for new ventures UVA alumni ventures billion in annual expenditures generated globally Figures based on 2014 Darden survey that extrapolated data received to include all alumni. 7
ECONOMIC DEVELOPMENT UV A’s Role in Economic Development The University of Virginia fuels economic development through efforts such as industry attraction & retention ; workforce needs ; innovation, entrepreneurship, and research ; and the Appalachian Prosperity Project. 8
ECONOMIC DEVELOPMENT Industry Attraction & Retention Suppo port Local a l and S State E e Effor orts • • Proposal development, site visits • Amazon HQ2 • New business recruitment across Virginia Regional Development • • UVA Research Parks • GO Virginia • Rivanna Station – Applied Research Institute Strategic Corporate Partnerships • Rolls-Royce Higher Education Partnership • AstraZeneca Translational Research for Novel Cardiovascular Therapies • 9
ECONOMIC DEVELOPMENT Addressing Workforce Needs Industry-relevant Curriculum • • Skill development • Capstone Projects, Internships, J-term Talent Development • • Executive-format Degree Programs • Professional Development • UVA Apprenticeship Program K12 Initiatives • • Lab School • Technology in Education • Coding Academy UVA VA A Appren entic ices eship ip P Progr gram 10
ECONOMIC DEVELOPMENT Innovation, Entrepreneurship, Research • Industry-sponsored Research: CCAM, I/UCRCs, Clinical Trials • Entrepreneurship Programs: iLab, NSF I-Corps, e-Cup • Commercialization: Proof-of-concept and seed funds, Licensing & Ventures Group • Strategic Investment Fund 11
ECONOMIC DEVELOPMENT Southwest V A: Appalachian Prosperity Project • Telemedicine, Health Blueprints • Clinch River Valley Initiative • Virginia College Advising Corps • Software Engineering Program Expansion • Weldon Cooper Center Planning Support and Technical Assistance 12
ECONOMIC DEVELOPMENT Economic Development Efforts Suppo pport eco conomic d c development pa partners’ effor orts t to recruit a and r retai ain c compan anies i in Virginia Support VEDP/CVPED projects Partner on GO Virginia proposals Appalachian Prosperity Project Develop research parks Commonwealth Ctr for Advanced Manufacturing INOVA partnership Economic Dev policy research Diversity in STEM research Rivanna Station support/Applied Research Institute Fuel l growth t throu ough i innovat ation on, entrepreneurship, a and r research Proof-of-concept and seed funds Licensing technologies iLab entrepreneurship Industry-sponsored research Academic Outreach Innovation Centers/Tech Village Commonwealth Research Alliance Smart Cities Initiatives THRIV Clinical & Translational Science Award Provide w wor orkfor orce w with s skills lls n needed b by Industry Career center programs Curricula guided by Industry Executive-format degrees Short-courses and certificates CCAM Apprentice Academy Dual Career program Early childhood education STEM Education Business Higher Ed Forum workforce studies Table includes selected projects; not a comprehensive list 13
ECONOMIC DEVELOPMENT Economic Development Partners St Strat ategic Co Corporate Par Partners Resear arch Par Parks UV UVA S Sch chools & & Un Units Appli lied R Research I h Institute ACADEMIA Healt lth S System iL iLab ab VA Econ on D Dev P v Partners rshi hip VP f for R or Research OpenG nGround unds Univ iversit ity Bas ased E d Econ D Dev G Group Licen ensing & g & Ventures es G Group Career C r Center APLU E Econ D Dev C Commi mmissi ssion Acade ademic ic O Outreac ach Advanc ncement nt Univ iversit ity-Indu dustry D Demonstrat atio ion P Project Strategic I Inve vestment F Fund UVA VA-Wis ise Virgin inia ia Economic ic D Dev A Associa iatio ion Weld ldon C Coop ooper C Center Ce Central V VA Par Partnership f for E Econ D Dev VA Coalf lfield ld E Econ D Dev A Authori hority Cham Ch amber o of Co Commerce Rivan anna a Statio ion Company Par Co Partners GO V Virgin inia ia Common onwealt lth C h Center f for A Advanced M Manufa facturi ring GOVE VERNMENT NT INDUSTRY SCHEV SCH Ch Char arlottesville B Busin iness I Innovat ation Co Council City/Co County INOVA VA Tobac acco Commis issio ion Star St artups Small B ll Business D Develop lopment C Center VA B VA Bio Busin iness H Hig igher E Ed d Forum Northe hern rn V Virginia T Tech C h Council 14
UNAFRAID TO ASK ARTICULATING UVA’S IMPACT Articulating our impact 15
The Office of University Communications exists to elevate the reputation of the University of Virginia. We build and manage major institutional print and digital communications platforms, social media, advertising and branded communications. Our work is focused on elevating the University of Virginia’s brand through broad, thematic storytelling across platforms that reach millions of citizens, donors, alumni, partners and peers. 16
UVA TODAY UVA Today highlights content from every school and unit on Grounds, as well as alumni profiles that illustrate the University’s ongoing effect through its alumni, on the Commonwealth, the nation and the world. UVA Today sees 414,000 monthly page views and the UVA Today ‘Daily Report’ is sent to 40,000 subscribers each morning. 17
VIRGINIA.EDU University Communications manages virginia.edu, our most prominent public platform, which receives 12 million visits a year. Content on this platform is carefully curated to highlight the University’s best scholarly achievements, showcase community and culture, and our leadership in higher education. 18
ILLIMITABLE PRINT • MEDIUM : Premium edition bi-annual print periodical • OBJECTIVE : Increase perception of UVA’s scholarly achievement, global reach, economic impact and dedication to the public good. • TARGET AUDIENCE: University Leadership, Alumni, Donors, Peer Institutions (ACC, AAU, Top 25), and as a tool for key recruitment efforts. 19
ILLIMITABLE DIGITAL • MEDIA : Premium digital content • TIMING : Published and pushed out 8 times per year to over 230K Faculty and Staff, Students, University Leadership, Alumni, Donors, Peer Institutions, Policymakers. • OBJECTIVE : Increase perception of UVA’s scholarly achievement, global reach, economic impact and dedication to the public good. • REACH : Over 2M impressions to date on content. SAMPLE • Innovation and Entrepreneurship FEATURES • Economic Impact • Breakthrough Nano Technology • Brain Institute 20
BUILDING VISIBILITY 21
THE ROLE OF ADVERTISING For the last three years, we have placed advertising in the market designed to better articulate the University’s story, reinforce its contributions to the nation and the Commonwealth, and demonstrate its enduring value as one of the nation’s iconic institutions of public education. Advertising in years one and two netted 25M impressions across the Commonwealth and D.C. The first two years’ advertising is captured in the following four slides. 22
UNIVERSITY OF VIRGINIA / THE UVA STORY YEAR ONE: “ENDLESS PURSUITS” 23
33 / UNIVERSITY COMMUNICATIONS / FALL 2016 24
UNIVERSITY OF VIRGINIA / THE UVA STORY YEAR TWO: “SHARED ENERGY” 34 / UNIVERSITY COMMUNICATIONS / FALL 2016 25
35 / UNIVERSITY COMMUNICATIONS / FALL 2016 26
YEAR THREE: “UNAFRAID TO ASK MORE” 27
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