Engagement with the Commonwealth 1 PRESENTATION CONTENTS Contents - - PowerPoint PPT Presentation
Engagement with the Commonwealth 1 PRESENTATION CONTENTS Contents Economic Impact Study UVAs Role in Economic Development Industry Attraction and Retention Addressing Workforce Needs Innovation, Entrepreneurship, and
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PRESENTATION CONTENTS
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The University of Virginia fuels economic growth by conducting innovative research, educating citizen leaders, and fostering academic- government-industry collaborations.
ECONOMIC IMPACT
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ECONOMIC IMPACT
UVA Economic Impacts on the Commonwealth Based on FY15 Data
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ECONOMIC IMPACT
UVA Economic Impacts on the Thomas Jefferson Planning District Region Based on FY15 Data
BILLION
MILLION
JOBS
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Tech h Trans ansfer + Co Commercializat ation
ECONOMIC IMPACT
Charlottesville ranked #1 fastest growing venture capital ecosystem in the United States
National Venture Capital Association 2016
UVA invests $10 million in translation research & commercialization at startup companies Total of 53 active startup companies formed as a result
2006
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Figures based on 2014 Darden survey that extrapolated data received to include all alumni.
Ent Entrepr pren eneur urial Al Alum umni
ECONOMIC IMPACT
$395 billion in annual revenue and $279 billion in annual expenditures generated globally 60,000 UVA alumni supported, invested in, or worked for new ventures 65,000 companies created worldwide by UVA alumni $1.6 trillion in global revenue from alumni ventures
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The University of Virginia fuels economic development through efforts such as industry attraction & retention; workforce needs; innovation, entrepreneurship, and research; and the Appalachian Prosperity Project.
ECONOMIC DEVELOPMENT
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port Local a l and S State E e Effor
ECONOMIC DEVELOPMENT
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UVA VA A Appren entic ices eship ip P Progr gram
ECONOMIC DEVELOPMENT
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ECONOMIC DEVELOPMENT
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ECONOMIC DEVELOPMENT
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Suppo pport eco conomic d c development pa partners’ effor
to recruit a and r retai ain c compan anies i in Virginia Support VEDP/CVPED projects Partner on GO Virginia proposals Appalachian Prosperity Project Develop research parks Commonwealth Ctr for Advanced Manufacturing INOVA partnership Economic Dev policy research Diversity in STEM research Rivanna Station support/Applied Research Institute Fuel l growth t throu
innovat ation
and r research Proof-of-concept and seed funds Licensing technologies iLab entrepreneurship Industry-sponsored research Academic Outreach Innovation Centers/Tech Village Commonwealth Research Alliance Smart Cities Initiatives THRIV Clinical & Translational Science Award Provide w wor
with s skills lls n needed b by Industry Career center programs Curricula guided by Industry Executive-format degrees Short-courses and certificates CCAM Apprentice Academy Dual Career program Early childhood education STEM Education Business Higher Ed Forum workforce studies
ECONOMIC DEVELOPMENT
Table includes selected projects; not a comprehensive list 13
ACADEMIA INDUSTRY GOVE VERNMENT NT
Rivan anna a Statio ion GO V Virgin inia ia SCH SCHEV City/Co County Tobac acco Commis issio ion Small B ll Business D Develop lopment C Center Co Company Par Partners Common
lth C h Center f for A Advanced M Manufa facturi ring Ch Char arlottesville B Busin iness I Innovat ation Co Council INOVA VA St Star artups VA VA B Bio Busin iness H Hig igher E Ed d Forum Northe hern rn V Virginia T Tech C h Council St Strat ategic Co Corporate Par Partners UV UVA S Sch chools & & Un Units Healt lth S System VP f for R
Licen ensing & g & Ventures es G Group Acade ademic ic O Outreac ach Strategic I Inve vestment F Fund Resear arch Par Parks Appli lied R Research I h Institute iL iLab ab OpenG nGround unds Career C r Center Advanc ncement nt UVA VA-Wis ise Weld ldon C Coop
Center
ECONOMIC DEVELOPMENT VA Econ
Dev P v Partners rshi hip Univ iversit ity Bas ased E d Econ D Dev G Group APLU E Econ D Dev C Commi mmissi ssion Univ iversit ity-Indu dustry D Demonstrat atio ion P Project Virgin inia ia Economic ic D Dev A Associa iatio ion Ce Central V VA Par Partnership f for E Econ D Dev VA Coalf lfield ld E Econ D Dev A Authori hority Ch Cham amber o
Commerce
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The Office of University Communications exists to elevate the reputation of the University of
platforms, social media, advertising and branded communications. Our work is focused on elevating the University of Virginia’s brand through broad, thematic storytelling across platforms that reach millions of citizens, donors, alumni, partners and peers.
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UVA Today highlights content from every school and unit on Grounds, as well as alumni profiles that illustrate the University’s
nation and the world. UVA Today sees 414,000 monthly page views and the UVA Today ‘Daily Report’ is sent to 40,000 subscribers each morning.
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University Communications manages virginia.edu, our most prominent public platform, which receives 12 million visits a year. Content on this platform is carefully curated to highlight the University’s best scholarly achievements, showcase community and culture, and our leadership in higher education.
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achievement, global reach, economic impact and dedication to the public good.
Institutions (ACC, AAU, Top 25), and as a tool for key recruitment efforts.
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230K Faculty and Staff, Students, University Leadership, Alumni, Donors, Peer Institutions, Policymakers.
achievement, global reach, economic impact and dedication to the public good.
SAMPLE FEATURES
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For the last three years, we have placed advertising in the market designed to better articulate the University’s story, reinforce its contributions to the nation and the Commonwealth, and demonstrate its enduring value as one of the nation’s iconic institutions of public education. Advertising in years one and two netted 25M impressions across the Commonwealth and D.C. The first two years’ advertising is captured in the following four slides.
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UNIVERSITY OF VIRGINIA / THE UVA STORY
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33 / UNIVERSITY COMMUNICATIONS / FALL 2016
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34 / UNIVERSITY COMMUNICATIONS / FALL 2016
UNIVERSITY OF VIRGINIA / THE UVA STORY
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35 / UNIVERSITY COMMUNICATIONS / FALL 2016
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YEAR THREE: “UNAFRAID TO ASK MORE”
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The next chapter of advertising is “Unafraid to Ask More.” This work will focus on the impact of the University on society, on the Commonwealth, and on the human condition, and the University’s work to:
VIDEO: Breakthrough research and subsequent product development that will help transform life for those living with Type One Diabetes. Note: 2-video will be played down at presentation.
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VIDEO TO BE PLAYED AT PRESENTATION
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Over the last three years there has been a notable increase in Virginians citing “quality academics” as the primary top-of-mind association for the University of Virginia.
Note: No test of statistical significance was done due to the nature of the question.
0% 5% 10% 15% 20% 25%
Strong reputation Strong reputation Strong reputation Athletics Athletics Athletics
Quality academics Quality academics Quality academics
2014 2015 2016
What is the first thing that comes to mind when you think of the University of Virginia?
VIRGINIA RESIDENTS, NON ALUMNI
Thomas Jefferson Thomas Jefferson Thomas Jefferson Medicine Medicine Medicine
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* Statistically significant change.
Among Virginia residents, there is a statistically significant increase in the perception of UVA as an institution that “provides a top quality education” and “conducts promising medical and scientific research.”
To what extent does each of the following attributes describe the University of Virginia?
0% 10% 20% 30% 40% 50% 60% 70%
2016 2014
Conducts promising medical and scientific research Provides a top quality education
*61%
55%
*48%
41%
VIRGINIA RESIDENTS, NON ALUMNI
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Since December 2016, University News produced 2-3 stories a month specifically related to economic impact and entrepreneurship, with 71,000 total combined page views. This content is also delivered to all faculty and staff through the UVA Daily Report.
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A public-facing website was created to summarize the findings of the report and to provide access to the full data for those interested. This is linked off our home page and can be found at www.virginia.edu/economicimpact To date that site has seen nearly 20,000 views.
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The Economic Impact story was the lead story sent in targeted email
Distribution was timed to be received during the 2017 legislative
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Washington Post online and select targeted digital placements.
Policymakers, Richmond and Washington D.C.
click-through rate double the benchmark.
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University Communications works closely with staff in the President’s Office and office of the EVP/COO to create a variety of communications designed to aid clear consistent messaging on complex topics.
commitment to affordability, use of state-appropriated funds and
Leadership, Board of Visitors, etc.
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