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Email Newsletters Tim Campbell UWEX Natural Resources Institute - PowerPoint PPT Presentation

Social Media & Email Newsletters Tim Campbell UWEX Natural Resources Institute Wisconsin Sea Grant Wisconsin DNR YOU DONT HAVE TO DO IT ALL YOURSELF YOU DONT HAVE TO DO IT ALL YOURSELF Lake Tides Wisconsin Lakes


  1. Social Media & Email Newsletters Tim Campbell UWEX Natural Resources Institute Wisconsin Sea Grant Wisconsin DNR

  2. YOU DON”T HAVE TO DO IT ALL YOURSELF

  3. YOU DON”T HAVE TO DO IT ALL YOURSELF • • Lake Tides Wisconsin Lakes e-newsletter • • Lakes Partnership FB Local AIS coordinators • • Wisconsin Sea Grant FB DNR Lakes Blog • • The Sea Grant Chronicle DNR FB • • Other organizations! Other organizations!

  4. Curate content vs create content

  5. Questions? Tim.Campbell@wisc.edu 608-265-3727 @t_campy

  6. Some Tips From An Invasive Species Specialist Who Spends Too Much Time Thinking About Social Media

  7. Add commentary

  8. Add commentary

  9. Create & promote events

  10. Have a strategy for original content

  11. Fun stuff you can use FB for

  12. Facebook “A/B” Message Testing 8:00 AM tomorrow

  13. Email Newsletters • Vertical Response • MailChimp • Constant Contact • …. • Templates for design • People can self-manage subscription • Generates a lot of usage data

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