Impact Reporting for the Modern Era @fundraiserchad Thanks for - - PowerPoint PPT Presentation

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Impact Reporting for the Modern Era @fundraiserchad Thanks for - - PowerPoint PPT Presentation

Apr 20, 2023 172 likes •1.09k views

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era @fundraiserchad Thanks for attending! Well get started in approximately 10 minutes. @fundraiserchad Newsletters & Annual Reports: Multichannel Impact

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@fundraiserchad

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era

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Thanks for attending!

We’ll get started in approximately 10 minutes.

@fundraiserchad

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@fundraiserchad

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era

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Thanks for attending!

We’ll get started in approximately 8 minutes.

@fundraiserchad

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@fundraiserchad

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era

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Thanks for attending!

We’ll get started in approximately 6 minutes.

@fundraiserchad

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@fundraiserchad

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era

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Thanks for attending!

We’ll get started in approximately 5 minutes.

@fundraiserchad

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@fundraiserchad

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era

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Thanks for attending!

We’ll get started in approximately 3 minutes.

@fundraiserchad

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@fundraiserchad

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era

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Thanks for attending!

We’ll get started in approximately 2 minutes.

@fundraiserchad

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@fundraiserchad

Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era

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Thanks for attending!

STAND BY, HERE WE GO…

@fundraiserchad

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Let’s take a quick look at the current state of nonprofit impact communications …

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AGENDA:

  • 1. Introductions
  • 2. Reporting Impact
  • 3. Multi-Channel Communication
  • 4. Content Creation
  • 5. TIPS + EXAMPLES
  • Email Newsletters
  • Print Newsletters
  • Annual Reports
  • 6. Q&A
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Who is this guy? And why does he think he knows what he’s talking about?

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career fundraiser

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AGENDA:

  • 1. Introductions
  • 2. Reporting Impact
  • 3. Multi-Channel Communication
  • 4. Content Creation
  • 5. TIPS + EXAMPLES
  • Email Newsletters
  • Print Newsletters
  • Annual Reports
  • 6. Q&A
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@fundraiserchad

SLIDES + RESOURCES

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces

RECORDING

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Re Repo port rting ing Im Impa pact ct

@fundraiserchad

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45%

Fundraising Effectiveness Project (FEP) 2018

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Credit: GoalBusters Consulting (Alice Ferris, CFRE, ACFRE)

the fundraising cycle

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donor centrism

Does it make the donor feel important, valued & considered?

45% 82%

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productive uctivefund fundraising.com/resource raising.com/resources

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Mul Multi ti-Ch Chann annel el Co Commu mmunic nicatio ion

@fundraiserchad

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The critical mistake … cost savings at the expense of donor engagement

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EMAIL vs. POSTAL MAIL

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how gives

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Donors who interact with multiple channels have a 75x greater lifetime value than other donors and stick around an average of 11 years longer.

(Blakely, 2020)

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Co Conte ntent nt (St (Stor

  • ry)

y) Cr Creat eatio ion

@fundraiserchad

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STORY TIME

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story characteristics

  • Compelling story about 1

PERSON, place or thing

  • Rich detail (create a vivid picture)
  • Brings up a SOLVABLE problem

that your organization can fix

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donor = hero

  • Use “you” and “your” at least twice

as much as “my,” “we” and “our”

  • “Without you, none of this would

have happened.”

  • BOY: “Because of you, Johnny has

a safe place to sleep tonight.”

  • It’s about the DONOR (your/your),

not you or the organization (my/we/our).

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The key to finding stories…

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Hey Chad… this sounds like a TON of content and work. I don’t have time for that.

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REPETITION

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TI TIPS PS + + E EXA XAMP MPLES LES

@fundraiserchad

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Ema Email il Ne News wslet letter ters

@fundraiserchad

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email newsletter tips

  • No emailing PDFs / use a service
  • Optimize the headline (coschedule)
  • 3 items max

– First item is always an impact story – No more than one pitch

  • Each item is 2-3 paragraphs then click to site
  • Send more often with less content
  • Send on a consistent schedule
  • Donate button at bottom (always)
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Pr Print int Ne News wslet letter ters

@fundraiserchad

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print newsletter tips

  • Lead with a story (not organizational news)
  • Short (4-8 pages)
  • Contribution envelope ???
  • Make it readable & scannable

– Use a serif font – Use black text – Use 12 point font minimum (13-14 is better) – Indent paragraphs – Keep paragraphs short (5 lines max)

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$3,000 donation from a $100 annual donor

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Ann Annua ual l Re Repo port rts

@fundraiserchad

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annual report tips

  • Keep it short / avoid donor guilt
  • Focus on stories

(repeat your top 3 from the year)

  • Provide brief summary statistics
  • Omit the boring letter from the ED

(or at least bury it after some stories)

  • Consider a more approachable

format …

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annual report options

  • Postcard
  • Short (2-6 pages)
  • Infographic
  • Video
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productive uctivefund fundraising.com/resource raising.com/resources

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productive uctivefund fundraising.com/resource raising.com/resources

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productive uctivefund fundraising.com/resource raising.com/resources

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keynotes & workshops

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further learning

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productivefund uctivefundraising.c raising.com/res

  • m/resource
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9/30 @ 1pm (eastern)

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@fundraiserchad

ques questi tion

  • ns
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@fundraiserchad

ques questi tion

  • ns

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces