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WebCheck eCommerce Forum

5th June 2013

2013 - Economic and Management Consultancy Services Ltd.

What is WebCheck?



Originally launched in 2008 by Fáilte Ireland (National Tourism Development Authority Act with the aim of guiding and promoting the Irish tourism industry)



The scheme was intended to assists enterprises in the tourism sector through strategic and practical support in order for these enterprises to acquire competitiveness



The scheme reviews existing websites and offers on consultation services with a view to improving website visibility, navigation and usability.

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2013 - Economic and Management Consultancy Services Ltd.

How was the project conceived?

 MCA was part of the ICT-VN project which had the aim of

promoting ICT usage by SME’s to increase competitiveness

 Malta decided to work with Fáilte Ireland and to study the

possibility of transferring the WebCheck Project to Malta

 The 1st project launched by MCA consisted of the Analysis of

the transferability of the project and recommendations on the adaptations needed for Malta

 Following this project the WebCheck Project was launched in

Malta

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2013 - Economic and Management Consultancy Services Ltd.

Why Tourism?

 Overall, some 12% of employed persons are involved in tourism-

related activities

 Tourist Arrival figures reached over 1.3 million with expenditure

• f about €1.19 billion

 In line with mission of MCA… To facilitate the development of an

environment that is conducive to investment, innovation and continued social and economic growth

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2013 - Economic and Management Consultancy Services Ltd.

Project Structure

 Project Funded and

managed by:

 Supported by:  Consultants:

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2013 - Economic and Management Consultancy Services Ltd.

Aims and Objectives

 The main objective of the WebCheck Scheme is to improve

Malta’s competitiveness by improving the web presence and

• nline offering of local businesses.

 This entails:

 Conducting website audits for eligible licensed serviced accommodation

entities through the use of an audit checklist and e-business consultant visits

 The preparation of an audit report that will assist participating entities

in improving their web presence

 The presentation of success stories to promote the scheme’s success.

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2013 - Economic and Management Consultancy Services Ltd.

Eligibility Criteria

 Hostels, Guest Houses and/or 2, 3, 4 star hotels  Not part of an international hotel chains  Licensed by Malta Tourism Authority

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Process

2013 - Economic and Management Consultancy Services Ltd.

What issues are tackled

 Social Emphasis

 Travellers have always relied heavily on recommendations for trip

inspiration and planning, and social media and online review sites have made peer commentary much more visible and accessible.

 TripAdvisor has more than 100m reviews and booking.com more than

20m

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2013 - Economic and Management Consultancy Services Ltd.

 Functionality and Usability

 Functionality and Usability refer to the presentation of a website, in

terms of design and content. It considers those elements that affect the user experience the website is able to create.

 Include:-

 Physical Design in terms of use of colours, menu positioning etc  Broken Links  Spelling Mistakes  Mobile Experience

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2013 - Economic and Management Consultancy Services Ltd.

 Search Engine Optimisation  Optimizing a website for Search Engines can boost website

• visits. Websites are being tested for availability of:-

 Website Titles  Meta Tags  Alt Tags  Keywords

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2013 - Economic and Management Consultancy Services Ltd.

Contact Info

Contact Information

Matthew Castillo Management Consultant Economic and Management Consultancy Services Ltd Level 2, Regional Business Centre University Heights Msida, MSD 1751 T: +356 2777 2572, +356 2134 1848, F: +356 21 318677 Email: matthew.castillo@emcs.com.mt

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