eCommerce Roadmap with Focus on Logistics @ Swiss Post Baumberger Fabian Business Development Manager for eCommerce Solutions Asendia Switzerland / Swiss Post INTERNATIONALIZATION 2019
Agenda eCommerce Roadmap eCommerce Roadmap eCommerce Crossborder Logistic Questions INTERNATIONALIZATION 2019 2/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
eCommerce Roadmap eCommerce Roadmap 8. Continous Improvement & IT Updates 6. Logistic 7. Marketing & 4. Webshop 5. Webshop CS -Software & Content - Packaging -Hosting - Templates / Design - Drop Shipping - Adwords - Logo - Own Warehouse - Social Selling - Which Software - Product illustrations - Transport (carrier, - Inbound Marketing - Which Hosting (Pictures, descript., plugin) - Influencer Partner options, prices) - Incoterm DAP, DDP Marketing 1. eCommerce - Which IT Partner - Customization 2. Markets & 3. Sales Channel - Custom clearance - Chatbot - Domain Name Basics - Payment systems Customers - Legal - Own Webshop - Checkout - Return - eCommerce Know- - National and/or - Legal How - Marketplaces International - eCommerce Products (are my - Both products fitting for 5. Content 6. Logistic 7. Marketing & 4. Marketplaces - BtoC and/or BtoB eCommerce) CS selection and - Drop Shipping - eCommerce - Product description registration - Own / external Potential - Advertising on warehouse - Pictures Marketplaces - Transport - Amazon - Incoterm DAP / DDP - Price policy - Ebay - Legal - Returns - Ricardo - Etc. 8. Continous Improvement & IT Updates INTERNATIONALIZATION 2019 3/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 4 eCommerce Roadmap 1. eCommerce Basics a. Do we have any eCommerce know-how in our company ? Do we understand how eCommerce works ? b. Do our products fit for eCommerce ? c. Does it have enough potential for our company in eCommerce? INTERNATIONALIZATION 2019 4/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
eCommerce Roadmap Crossborder eCommerce Potential 2015-2021 $ Billion Source: IPC Shopper Survey INTERNATIONALIZATION 2019 5/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 6 eCommerce Roadmap Crossborder eCommerce Potential Global Global cross-border B2C eCommerce transaction value (US$ billion) Crossborder eCommerce +25% Growth : Source: Accenture, Mckinsey INTERNATIONALIZATION 2019 6/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 7 eCommerce Roadmap 1. eCommerce Basics a. Do we have any eCommerce know-how in our company ? Do we understand how eCommerce works ? b. Do our products fit for eCommerce ? c. Does it have enough potential for our company in eCommerce? >>> Go or No Go INTERNATIONALIZATION 2019 7/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 8 eCommerce Roadmap 2. Markets & Customers a. Do we only want to be nationwide active? Or only international ? Or both ? b. Who are our target customers ? BtoC ? BtoB ? Or both ? 3. SALES CHANNEL Which sales channel do we want to use ? - > Own Webshop ? - > Marketplaces ? - > Hybridsolution ? INTERNATIONALIZATION 2019 8/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 9 eCommerce Roadmap 4. Webshop-Software & Hosting a. Which Shop-Software ? b. Which Hosting Partner (domestic /abroad) ? c. Which IT Partner (inhouse or extern) ? d. Domain Name (domestic registration needed) ? INTERNATIONALIZATION 2019 9/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 10 eCommerce Roadmap 5. Webshop Content a. Templates / Design b. Mobile Friendly c. Logo d. Product Presentation (Pictures, Description, Options) e. Price Policy f. Payment Systems g. Legal (Terms and Conditions, Data protection, Impressum) INTERNATIONALIZATION 2019 10/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 11 eCommerce Roadmap 6. Logistic a. Drop Shipping / Own warehouse b. Connection to Shipping Platforms c. Packaging / Labeling d. Transport e. Custom Clearance, Incoterm DAP / DDP f. Asendia Solution INTERNATIONALIZATION 2019 11/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 12 eCommerce Roadmap 7. Marketing & CS - Analytics / Adwords - Social Selling - Inbound Marketing - Influencer Marketing - Chatbot 8. Continous Improvement & Updates - IT - Cost optimisation - Taxes (LVCR - Low Value Consignment relief, MOSS from 2021) - Politics (for ex. Brexit; LVCR / Low Value Consignment relief) - Legal (Data protection regulation, Packaging law, SCA (Strong-Customer-Authentication)) INTERNATIONALIZATION 2019 12/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Agenda eCommerce Roadmap eCommerce Roadmap eCommerce Crossborder Logistic Questions INTERNATIONALIZATION 2019 13/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
eCommerce Roadmap eCommerce Crossborder Logistic Connection to Shipping Platforms Packaging Custom Clearance Solution of ASENDIA SWITZERLAND INTERNATIONALIZATION 2019 14/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 15 eCommerce Roadmap Connections to Shipping Platforms - Orders are automatically uploaded into the external shipping platform (large selection of carriers) - Generate and print labels - Generate tracking numbers - Integrate tracking number into shipping confirmation - Track & Trace tracking from the external shipping platform INTERNATIONALIZATION 2019 15/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 16 eCommerce Roadmap PACKAGING Format Description Webclient Max. Format/Dimension Max. Weight Format G Large letter G B4 (353 x 250 mm), 20 mm Thickness 500 g Format B Boxable B B4 (353 x 250 mm), 30 mm Thickness 2000 g Length + width + height = max. 90 cm, Format N Maxiletter N 2000 g no dimension to exceed 60 cm For international shipments, a parcel up to 2 KG (shoe box size) is considered as a letter. INTERNATIONALIZATION 2019 16/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 17 eCommerce Roadmap PACKAGING NEW PACKAGING LAW IN GERMANY • Part 1: Registration in the Packaging Register ”Zentraler Stelle” • Part 2: Registration in a Dual System • Part 3: Data reporting to the “Zentraler Stelle ” INTERNATIONALIZATION 2019 17/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Page 18 eCommerce Roadmap CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND • Online shoppers want to receive their purchases without unwanted additional costs on delivery = Delivered Duty Paid (DDP) • Positive Customer Journey, Happy and Loyal Customers INTERNATIONALIZATION 2019 18/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Page 19 eCommerce Roadmap CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND INTERNATIONALIZATION 2019 19/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 20 eCommerce Roadmap CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND DDP solution for Swiss Webshops BtoC and BtoB Medium and large crossborder eCommerce customers ASCH Customers: eMerchand is based in Switzerland Final recipient: Private individual or Businesses in the EU Unproblematic contents (without tobacco, alcohol, medicines, batteries) Small goods up to 2 kg Logistic Center Low-cost letter channel Import D Legally compliant Export CH INTERNATIONALIZATION 2019 20/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
Seite 21 eCommerce Roadmap CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND Carefree package - support for tax law tasks The tax consultant takes over: The registration and application of the identification numbers by the German authorities The settlement with the German tax office (monthly advance return for VAT, annual return for VAT) The verification of documents Conditions: Issue power of attorney to tax consultants Provide customer information Deliver all documents and receipts to the tax consultant by the 15th of the following month Lead time for registration approx. 1 month INTERNATIONALIZATION 2019 21/26 Asendia Schweiz | 26.06.19 | V1.00 | public | eCommerce Roadmap with Focus on Logistics @ Swiss Post | F.Baumberger
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