[PPT] - eCommerce Roadmap with Focus on Logistics @ Swiss Post Baumberger PowerPoint Presentation

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INTERNATIONALIZATION 2019

eCommerce Roadmap with Focus on Logistics @ Swiss Post

Baumberger Fabian

Business Development Manager for eCommerce Solutions Asendia Switzerland / Swiss Post

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Agenda

eCommerce Roadmap eCommerce Crossborder Logistic Questions

eCommerce Roadmap

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eCommerce Roadmap

2. Markets &

Customers

National and/or

International

BtoC and/or BtoB
3. Sales Channel
Own Webshop
Marketplaces
Both
4. Webshop
Software &
Hosting
Which Software
Which Hosting

Partner

Which IT Partner
Domain Name
6. Logistic
Packaging
Drop Shipping
Own Warehouse
Transport (carrier,

plugin)

Incoterm DAP, DDP
Custom clearance
Legal
Return
4. Marketplaces

selection and registration

Amazon
Ebay
Ricardo
Etc.
7. Marketing &

CS

Advertising on

Marketplaces

5. Webshop

Content

Templates / Design
Logo
Product illustrations

(Pictures, descript.,

ptions, prices)
Customization
Payment systems
Checkout
Legal
1. eCommerce

Basics

eCommerce Know-

How

eCommerce

Products (are my products fitting for eCommerce)

eCommerce

Potential

8. Continous Improvement & IT Updates
8. Continous Improvement & IT Updates
6. Logistic
Drop Shipping
Own / external

warehouse

Transport
Incoterm DAP / DDP
Legal
Returns
5. Content
Product description
Pictures
Price policy
7. Marketing &

CS

Adwords
Social Selling
Inbound Marketing
Influencer

Marketing

Chatbot

eCommerce Roadmap

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a. Do we have any eCommerce know-how in our company ? Do we

understand how eCommerce works ?

b. Do our products fit for eCommerce ?
c. Does it have enough potential for our company in eCommerce?

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1. eCommerce Basics

eCommerce Roadmap

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Crossborder eCommerce Potential 2015-2021

$ Billion

eCommerce Roadmap

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Crossborder eCommerce Potential

Global Crossborder eCommerce Growth :

+25%

Global cross-border B2C eCommerce transaction value (US$ billion)

eCommerce Roadmap

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a. Do we have any eCommerce know-how in our company ? Do we

understand how eCommerce works ?

b. Do our products fit for eCommerce ?
c. Does it have enough potential for our company in eCommerce?

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1. eCommerce Basics

>>> Go or No Go

eCommerce Roadmap

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a. Do we only want to be nationwide active? Or only international ? Or both ?
b. Who are our target customers ? BtoC ? BtoB ? Or both ?

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2. Markets & Customers

Which sales channel do we want to use ?

> Own Webshop ?
> Marketplaces ?
> Hybridsolution ?
3. SALES CHANNEL

eCommerce Roadmap

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4. Webshop-Software & Hosting

a. Which Shop-Software ? b. Which Hosting Partner (domestic /abroad) ? c. Which IT Partner (inhouse or extern) ? d. Domain Name (domestic registration needed) ?

eCommerce Roadmap

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5. Webshop Content

a. Templates / Design b. Mobile Friendly c. Logo d. Product Presentation (Pictures, Description, Options) e. Price Policy f. Payment Systems g. Legal (Terms and Conditions, Data protection, Impressum)

eCommerce Roadmap

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6. Logistic
a. Drop Shipping / Own warehouse
b. Connection to Shipping Platforms
c. Packaging / Labeling
d. Transport
e. Custom Clearance, Incoterm DAP / DDP
f. Asendia Solution

eCommerce Roadmap

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7. Marketing & CS
Analytics / Adwords
Social Selling
Inbound Marketing
Influencer Marketing
Chatbot
IT
Cost optimisation
Taxes (LVCR - Low Value Consignment relief, MOSS from 2021)
Politics (for ex. Brexit; LVCR / Low Value Consignment relief)
Legal (Data protection regulation, Packaging law, SCA (Strong-Customer-Authentication))

8. Continous Improvement & Updates

eCommerce Roadmap

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Agenda

eCommerce Roadmap eCommerce Crossborder Logistic Questions

eCommerce Roadmap

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Connection to Shipping Platforms
Packaging
Custom Clearance Solution of ASENDIA SWITZERLAND

eCommerce Crossborder Logistic

eCommerce Roadmap

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Orders are automatically uploaded into the external shipping platform (large selection of carriers)
Generate and print labels
Generate tracking numbers
Integrate tracking number into shipping confirmation
Track & Trace tracking from the external shipping platform

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Connections to Shipping Platforms

eCommerce Roadmap

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PACKAGING

Format Description Webclient

Max. Format/Dimension
Max. Weight

Format G Large letter G B4 (353 x 250 mm), 20 mm Thickness 500 g Format B Boxable B B4 (353 x 250 mm), 30 mm Thickness 2000 g Format N Maxiletter N Length + width + height = max. 90 cm, no dimension to exceed 60 cm 2000 g

For international shipments, a parcel up to 2 KG (shoe box size) is considered as a letter.

eCommerce Roadmap

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Part 1: Registration in the Packaging Register ”Zentraler Stelle”
Part 2: Registration in a Dual System
Part 3: Data reporting to the “Zentraler Stelle ”

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NEW PACKAGING LAW IN GERMANY

PACKAGING

eCommerce Roadmap

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Online shoppers want to receive their purchases without unwanted additional costs
n delivery = Delivered Duty Paid (DDP)
Positive Customer Journey, Happy and Loyal Customers

CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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Export CH Import D

Logistic Center

Medium and large crossborder eCommerce customers
ASCH Customers: eMerchand is based in Switzerland
Final recipient: Private individual or Businesses in the EU
Unproblematic contents (without tobacco, alcohol, medicines, batteries)
Small goods up to 2 kg
Low-cost letter channel
Legally compliant

DDP solution for Swiss Webshops BtoC and BtoB

CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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Carefree package - support for tax law tasks The tax consultant takes over:

The registration and application of the identification numbers by the German authorities
The settlement with the German tax office (monthly advance return for VAT, annual return for

VAT)

The verification of documents

Conditions:

Issue power of attorney to tax consultants
Provide customer information
Deliver all documents and receipts to the tax consultant by the 15th of the following month

Lead time for registration approx. 1 month

CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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22/26 Page 22 Genuine return Undeliverable item Part of the consignment / the whole consignment is sent back by the recipient Goods cannot be delivered to the recipient (incorrect address details, goods not collected….) Due to varying customer requirements, an individual solution will be examined.

These will be delivered automatically to our Logistics

Service Center in Rodgau

Review of further handling tailored to the individual

customer

CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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IT CONNECTION - «WEBSHOP CONNECTOR INTERNATIONAL»

What does the solution offer?

Plug & Play connection to the customer's webshop
Customs clearance information managed in the webshop
Ad hoc access on order information from the webshop
No time-consuming data preparation
for the printing of shipping labels
for the registration of shipments
Printing of shipping labels optimized for mass shipments
Automatic transmission of the tracking numbers into the

webshop ....the advantages for our customers are obvious... simple, reliable, efficient and cost-optimized

CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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IT CONNECTION - PEPPERSHOP

CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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Customers with more expensive goods are looking for a customer-friendly solution for shipping their goods into the EU:

Advantages for the eMerchant

Calculable expenses for eMerchants
Transparent prices/conditions for end customers/retailers
Cheap customs clearance solution
One price for all services  calculable costs
Specific offer for Startups and SME
Asendia CH / Swiss Post as a competent and trustworthy partner
Easy IT integration

Advantages for the final recipient

Customs and VAT taxes are paid at the checkout together

with the product. No separate costs will be billed.

No hidden charges for the recipient  Transparency
Throughout positive Customer Journey  Loyal

customers Competitive advantage over competitors and stronger growth potential in the EU

CUSTOM CLEARANCE SOLUTION OF ASENDIA SWITZERLAND

eCommerce Roadmap

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Thank You

Fabian Baumberger Business Development Manager for E-Commerce Solutions Post CH AG Asendia Switzerland Wankdorfallee 4 CH-3030 Bern Schweiz Telefon: +41 58 341 12 91 Mobile: +41 76 372 80 25 E-Mail: fabian.baumberger@post.ch Internet: www.post.ch