Eachofficeisindependentlyownedandoperated. - - PDF document

COMPANY
|
COVER



 
 
 …Artfully
uniting
extraordinary
properties
with

 Extraordinary
lives
 


Since
1976,
Sotheby’s
International
Realty
has
represented

 Distinctive
properties
worldwide
 
 


Since
1947,
Russ
Lyon
Realty
has
been
synonymous
with
fine
properties
 
 Since
1982,
The
O’Keefe
Group
has
represented
the

 finest
residential
properties
in
North
Scottsdale,
Paradise
Valley,

 and
the
global
communities
of
the
Discovery
Land
Company.
 


Three
Great
Brands
 
 One
Great
Company
 


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group


Each
office
is
independently
owned
and
operated.


In
a
time
of
global
communications
and
global
markets,


THERE
IS
ONLY
ONE
TRUE
INTERNATIONAL
REAL
ESTATE
BRAND


COMPANY
|
BRAND


THE
BRAND


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group


The
year
is
1976.
Sotheby’s
recognizes
that
the
firm
can
serve
its
auction
clients
in
a
 valuable
new
way
with
a
complete
package
of
estate
disposition
services.
Founded
on
 the
same
commitment
to
exceptional
service
that
characterized
the
firm’s
dealings
for
 more
 than
 two
 centuries,
 the
 Sotheby’s
 International
 Realty
 brand
 is
 born
 and
 soon
 becomes
known
around
the
world
for
the
distinctive
properties
it
represents.
Today
we
 continue
 that
 focus
 by
 employing
 our
 brand’s
 vision
 of
 artfully
 uniting
 extraordinary
 homes
with
extraordinary
lives.
 
 The
year
is
1947.

With
the
end
of
WWII
just
over
a
year
before,
Russ
Lyon,
like
so
many,
 is
heading
west.

Stopping
in
Phoenix,
he
realizes
he
has
found
his
home.

He
starts
a
 real
estate
company
and
finds
success
selling
homes
to
those
returning
home
from
the
 war.
 
 Those
 seeking
 open
 skies
 and
 a
 warm
 climate
 in
 one
 of
 nature’s
 most
 unique
 geographies.

From
these
humble
roots
grew
the
most
successful
luxury
brokerage
in
 the
 Valley.
 
 Today,
 the
 Russ
 Lyon
 Realty
 name
 has
 been
 synonymous
 with
 fine
 properties
for
over
six
decades.
 
 The
 O’Keefe
 Group
 is
 a
 team
 of
 driven
 real
 estate
 professionals
 that
 have
 diverse
 backgrounds
within
the
real
estate
industry.
With
a
primary
focus
in
Scottsdale,
Paradise
 Valley,
and
the
global
communities
of
the
Discovery
Land
Company.
We
have
created
a
 client
database
in
excess
of
15,000
qualified
buyers
and
investors
that
reside
worldwide.
 The
O’Keefe
Group
has
marketed
and
sold
in
excess
of
one
billion
dollars
in
residential
 real
estate.


The
 result…the
 unparalleled
 combination
 of
 Local
 Dominance
 and
 Global
 Impact.


Each
office
is
independently
owned
and
operated.


COMPANY
|
HERITAGE


Sotheby’s
first‐ever
sale
was
that
of
a
library
of
several
hundred
scarce
and
valuable
books
in
all
branches


• f
literature.


HERITAGE

REVERENTIAL
HERITAGE
 


Since
 the
 founding
 of
 the
 Sotheby’s
 Auction
 House
 in
 1744,
 the
 Sotheby’s
 name
 has
 earned
 renown
 as
 a
 marketer
 of
 the
 world’s
 most
 valuable
 and
 prestigious
 possessions.
 This
 reputation
 is
 built
 as
 much
 upon
 exceptional
 service
 to
 clients
 as
 on
 the
 notable
 art,
 antiques,
 jewelry
 and
 other 
 holdings
 that
 pass
 through
 Sotheby’s
 offices
 around
 the
 world.
 Our
 association
 with
 the
 Sotheby's
 Brand
 is
 truly
 what
 sets
 us
 apart
 because
 it 
 is
 more
 than
 just
 an
 Auction
 House.
 It’s
 the
 ultimate
 destination
 where
 collectors
gather
to
indulge
their
desires
and
share
their
knowledge.


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group


Each
office
is
independently
owned
and
operated.


BRAND
|
EXPERIENCE
 


Successfully
marketing
unique
properties,


REQUIRES
EXPERIENCE

Russ
Lyon
Sotheby’s
International
Realty
/
The
O’Keefe
Group
agents
are
proud
of
the
service
 we
provide.
We
understand
the
unique
value
of
a
property
and
have
developed
the
proper
 marketing
plan
that
will
provide
the
attention
and
exposure
it
deserves.


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group


Each
office
is
independently
owned
and
operated.


Russ
Lyon
Sotheby’s
International
Realty
(“RLSIR”)


• Global
Presence;
10,000
agents,
500
offices
in
over
40
countries

• Over
87%
of
prospective
buyers
are
searching
for
homes
and
properties
on‐line.
RLSIR
offers
a


Print
and
Web
Strategy
that
is
second
to
none;
the
Media
Plan
is
annual
multi‐million
dollar
 brand
ad
campaign
that
received
over
150
million
global
impressions
in
2010.
Demographically
 targets
affluent
buyers
nationally
and
internationally.


• Over
100
website
portals
use
www.sotherbysrealty.com
for
real
estate
inquiries.
Examples


are:
Google,
Realtor.com,
NYTimes.com,
Yahoo.com,
DuPontRegistry.com,
MSN.com,
Wall
 Street
Journal
WSJ.com,
LuxuryHomes.com,
Trulia.com,
Move.com,
AOLrealestate.com,
etc…


The
O’Keefe
Group
(“TOG”)

• TOG
has
marketed
and
sold
in
excess
of
one
billion
dollars
of
residential
real
estate

• Strategic
connection
to
the
Scottsdale
luxury
golf
communities
since
1983

• Currently
maintain
a
client
database
of
approximately
15,000
real
estate
buyers
that
has
been


built
over
the
last
three
decades.


• TOG
can
provide
turnkey
support
and
management
systems
that
provide
the
level
of
service


necessary
to
maximize
sales
in
luxury
golf
communities.
Some
of
these
systems
include,
but
are
 not
limited
to
listing
checklists,
detailed
showing
instructions
and
fact
sheets,
escrow
checklists,
 client
follow
up
procedures
and
database
tracking
systems.


• TOG
has
served
as
a
Sales
and
Marketing
Ambassador
for
Discovery
Land
Company
since
1995.


As
the
 exclusive
onsite
sales
team
at
Estancia
TOG
successfully
sold
out
the
development
for
 Mike
Meldman
and
his
partners.


• TOG
has
 worked
 onsite
 with
Discovery
Land
Company
in
California,
Idaho,
Arizona,
 Mexico,


and
Hawaii


In
a
world
of
expectation…information
finds
YOU,


OUR
DIGITAL
FOOTPRINT
IS
WORLDWIDE
 



 BRAND
|
ONLINE


RUSSLYON.COM


THE
STRONG
LOCAL
PRESENCE


With
 over
 80%
 of
 buyers
 using
 the
 internet
 to
 find
 a
 home
 they
 actually
 purchase,
it
is
essential
that
we
employ
a
multi‐channel
digital
marketing
plan.

 Therefore
your
home
will
receive
targeted
local
exposure
on
russlyon.com
that
 compliments
 the
 worldwide
 reach
 from
 sothebysrealty.com.
 Your
 home’s
 presence
 on
 russlyon.com
 will
 be
 carefully
 designed
 to
 provide
 an
 exceptional
 showcase
 experience
 to
 buyers
 searching
 for
 properties
 not
 only
 by
 location,
 but
also
by
their
desired
lifestyle
and
unique
amenities.


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group



 Each
office
is
independently
owned
and
operated.


BRAND
|
ONLINE


SOTHEBYSREALTY.COM


A
GLOBAL
EXPERIENCE


sothebysrealty.com
 was
 meticulously
 designed
 to
 provide
 an
 exceptional
 real
 estate
 Web
 site
 experience
 for
 your
 home
 that
 is
 unlike
 any
 other.
 As
 the
 leader
 in
 the
 luxury
 online
 space,
 sothebysrealty.com
 will
 showcase
 your
 property
 in
 a
 light
 consistent
 with
 the
 beauty
 and
 distinction
 it
 deserves.
 Superior
 photography,
 state
 of
 the
 art
 functionality
 and
 enhanced
 property
 profiles
 make
 this
 a
 premier
 luxury
 real
 estate
 experience
 for
 over
 400,000
 unique
 monthly
 visitors
 seeking
 extraordinary
 homes
 around
 the
 corner
 or
 around
the
world.



Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group



 Each
office
is
independently
owned
and
operated.


BRAND
|
WORLDWIDE


WORLDWIDE
PRESENCE


THE
NETWORK’S
STRENGTH
 


The
 Sotheby’s
 International
 Realty
 brand
 was
 established
 to
 connect
 the
 finest
 real
 estate
 companies
 to
 the
 most
 prestigious
 clientele
 in
 the
 world.
 Today
 our
 network
 boasts
 more
 than
 10,600
 sales
 associates
 located
 in
 approximately
 500
 offices
 in
 38
 countries
 and
 territories,
 sharing
many
thousand
referrals
around
the
world.


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group
 


Each
office
is
independently
owned
and
operated.


BRAND
|
DISTRIBUTION


ONLINE
LISTING
DISTRIBUTION


UNPARALLELED
REACH


Our
 partnerships
 with
 the
 most
 prominent
 and
 relevant
 online
 portals
 for
 real
 estate
enable
us
to
get
our
listings
in
front
of
buyers
throughout
the
globe.

In
 addition
 to
 REALTOR.com,
 Trulia
 and
 Google,
 Sotheby’s
 International
 Realty
 is
 the
 exclusive
 real
 estate
 content
 provider
 for
 buyer’s
 searching
 on
 NYT.com
 (New
 York
 Times)
 and
 WSJ.com
 (Wall
 Street
 Journal).
 
 Property
 distribution
 channels
 were
 conceived
 after
 conducting
 research
 to
 identify
 lifestyle,
 activity
 and
 points
 of
 interest
 websites
 where
 prospective
 buyers
 gather
 real
 estate
information
and
visit
frequently
during
their
home
search.



Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group



 
 Each
office
is
independently
owned
and
operated.

BRAND
|
DISTRIBUTION


WEB
PORTALS


OUR
ONLINE
PARTNERS


1. Realtor.com
 2. RUSSLYON.COM
 3. SOTHEBYSREALTY.COM
 4. THEOKEEFEGROUP.COM
 5. NY
Times.com™
 6. International
Herald
Tribune
Online™
 7. Move.com
 8. Google.com™
 9. Yahoo.com™


• 10. DuPontRegistry™

• 11. HomeDebut.com™

• 12. MSN

• 13. NYTimes.com/pages/great‐homes‐

and‐destinations


• 14. LuxuryRealEstate.com

• 15. Trulia.com

• 16. LuxuryHomes.com

• 17. Netscape.com

• 18. Sothebys.com

• 19. Juno.com

• 20. NetZero.com

• 21. Excite.com

• 22. WSJ.com/The
Wall
Street
Journal

• 23. Sarasota
Herald
Tribune

• 24. Santa
Rosa
Press

• 25. BostonGlobe.com

• 26. Iwon.com

• 27. Mayfairinternationalrealty.com

• 28. CompuServe

• 29. FrontDoor.com

• 30. TribuneHomefinder.com

• 31. TheHometownChannel.com(Ft.
Smith,


AR)


• 32. Kpho.com
(Phoenix,
AZ)

• 33. NBC4.tv
(Los
Angeles,
CA)

• 34. TelemundoLA
(Los
Angeles,
CA)

• 35. NBC11.com
(San
Francisco
Bay
Area,


CA)


• 36. KTVU.com
(San
Francisco
Bay
Area,


CA)


• 37. KCRA.com
(Sacramento,
CA)

• 38. WB58tv.com
(Sacramento,
CA)

• 39. NBCSanDiego.com
(San
Diego,
CA)

• 40. 10News.com
(San
Diego,
CA)

• 41. The
KSBWChannel.com
(Monterey,


CA)


• 42. TurnTo23.com
(Bakersfield,
CA)

• 43. The
DenverChannel.com
(Denver,
CO)

• 44. NBC30.com
(Hartford,
CT)

• 45. WFSB.com
(Hartford/New
Haven,
CT)

• 46. NBC4.com
(Hartford/New
Haven,
CT)

• 47. MoreTV32.com
(Tampa,
FLNBC6.net


• 48. NBC6.net
(Miami,
FL)

• 49. Local10.com
(Miami,
FL)

• 50. Telemundo51.com
(Miami,
FL)

• 51. WESH.com
(Orlando,
FL)

• 52. WFTV.com
(Orlando,
FL)

• 53. Local6.com
(Orlando,
FL)

• 54. WPBF.com
(Palm
Beach,
FL)

• 55. News4Jax.com
(Jacksonville,
FL)

• 56. WSBTV.com
(Atlanta,
GA)

• 57. The
HawaiiChannel.com
(Honolulu,
HI

• 58. KCC1.com
(Des
Moines,
IA)

• 59. NBC5.com
(Chicago,
IL)

• 60. Telemundochicago.com
(Chicago,
IL)

• 61. TheIndyChannel.com
(Indianapolis,
IN)

• 62. WLKY.com
(Louisville,
KY)

• 63. WDSU.com
(New
Orleans,
LA)


• 64. TheBostonChannel.com
(Boston,
MA)

• 65. TheWBALChannel.com
(Baltimore,


MD)


• 66. WMTW.com
(Portland,
ME)

• 67. ClickonDetroit.com
(Detroit,
MI)

• 68. Channel4000.com
(Minnespolis,
MN)

• 69. TheKansasCityChannel.com
(Kansas


City,
MO)


• 70. WAPT.com
(Jackson,
MS)

• 71. WSOCTV.com
(Charlotte,
NC)

• 72. WZII12.com
(Winston‐Salem,
NC)

• 73. KETV.com
(Omeha,
NE)

• 74. Wmur.com
(Manchester,
NH)


• 75. KOAT.com
(Albuquerque,
NM)

• 76. KVVU.com
(Las
Vegas,
NV)

• 77. FOXReno.com
(Reno,
NV)

• 78. WNBC.com
(New
York,
NY)

• 79. Telemundo47.com
(New
York,
NY)

• 80. WPTZ.com
(Plattsburgh,
NY

• 81. NewsNet5.com
(Cleveland,
OH)

• 82. WeatherNet5.com
(Cleveland,
OH)

• 83. ChannelCincinnati.com
(Cincinnati,
OH)

• 84. WHIOTV.com
(Dayton,
OH)

• 85. WTOV9.com
(Steubenville,
OH)

• 86. ChannelOklahoma.com
(Oklahoma
City,


OK)


• 87. KPTV.com
(Portland,
OR)

• 88. NBC10.com
(Philadelphia,
PA)

• 89. WPXI.com
(Pittsburgh,
PA)

• 90. ThePittsburghChannel.com
(Pittsburgh,


PA)


• 91. WGAL.com
(Lancaster,
PA)

• 92. WJACTV.com
(Johnstown,
PA)

• 93. WYFF4.com
(Greenville,
SC)

• 94. WSMV.com
(Nashville,
TN)

• 95. NBC5.com
(Dallas,
TX)

• 96. TelemundoDallas.com
(Dallas/Ft.
Worth,


TX)


• 97. Click2Houston.com
(Houston,
TX)

• 98. Click2Weather.com
(Houston,
TX)

• 99. KSAT.com
(San
Antonio,
TX)

• 100. KFOXTV.com
(El
Paso,
TX)

• 101. KJROTV.com
(Seattle,
WA)

• 102. TheMilwaukeeChannel.com
(Milwaukee,


WI)


• 103. Channel3000.com
(Madison,
WI)


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group



 
 
 Each
office
is
independently
owned
and
operated.

The
art
of
presentation
is
the
key
to
our
success,


ARTFULLY
UNITING
EXTRAORDINARY
PROPERTIES

 WITH
EXTRAORDINARY
LIVES



 ONLINE
|
TOOLS


eGallery


WORLD
CLASS
INNOVATION
 


eGallery
 is
 a
 real
 time,
 dynamic
 property
 slide
 show
 designed
 to
 provide
 immediate
 worldwide
 reach
 for
 your
 home.
 Exclusively
 presented
 on
 plasma
 screen
 televisions
 in
 Sotheby’s
 International
 Realty
 offices
 and
 Sotheby’s
 Auction
 House
 locations
 around
 the
 world,
 eGallery’s
 world‐class
 innovation
 allows
us
to
uniquely
showcase
your
property
like
no
other
company
can.
 


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group


Each
office
is
independently
owned
and
operated.

ONLINE
|
TOOLS


LANGUAGE
&
CURRENCY
 CONVERSION


APPEALING
TOOLS
FOR
GLOBAL
RESOURCES


Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in different languages and view the cost in their own currency. This provides the universal appeal and options that consumers are looking for when they begin their search for a new home.


 Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group



 Each
office
is
independently
owned
and
operated

AGENT
|
TOOLS


REFERRALS

DISTINGUISHED CONNECTIONS

Helping
 our
 clients
 navigate
 the
 world
 of
 real
 estate
 is
 what
 truly
 helps
 set
 us
 apart.
 Another
 differentiator
 is
 our
 ability
 to
 connect
 buyers
 and
 sellers
 globally.
 Our
 referral
 system
 boasts
 hundreds
 of
 “connections”
 per
 month
 coming
 from
 two
 channels
 –
 realty
 and
 auction.
 With
 a
 dedicated
 liaison
 stationed
 at
 the
 Sotheby’s
 Auction
 House
 and
 the
 realty
 corporate
 headquarters,
we
are
able
to
help
unite
thousands
of
buyers
with
 the
properties
our
network
represents.
 


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group


Each
office
is
independently
owned
and
operated.



 
 
 
 
 
 
 
 
 
 To
those
who
value
the
unique
we
offer
unrivaled
access,


TO
QUALIFIED
PEOPLE
AND
DISTINCTIVE
PROPERTIES
 
 
 
 
 
 
 
 


Russ
Lyon
|
Sotheby’s
International
Realty
|
The
O’Keefe
Group


Three
Great
Brands
 
 One
Great
Company