COMPANY | COVER …Artfully uniting extraordinary properties with Extraordinary lives Since 1976, Sotheby’s International Realty has represented Distinctive properties worldwide Since 1947, Russ Lyon Realty has been synonymous with fine properties Since 1982, The O’Keefe Group has represented the finest residential properties in North Scottsdale, Paradise Valley, and the global communities of the Discovery Land Company. Three Great Brands One Great Company Russ Lyon | Sotheby’s International Realty | The O’Keefe Group Each office is independently owned and operated.
In a time of global communications and global markets, THERE IS ONLY ONE TRUE INTERNATIONAL REAL ESTATE BRAND
COMPANY | BRAND THE BRAND Russ Lyon | Sotheby’s International Realty | The O’Keefe Group The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives. The year is 1947. With the end of WWII just over a year before, Russ Lyon, like so many, is heading west. Stopping in Phoenix, he realizes he has found his home. He starts a real estate company and finds success selling homes to those returning home from the war. Those seeking open skies and a warm climate in one of nature’s most unique geographies. From these humble roots grew the most successful luxury brokerage in the Valley. Today, the Russ Lyon Realty name has been synonymous with fine properties for over six decades. The O’Keefe Group is a team of driven real estate professionals that have diverse backgrounds within the real estate industry. With a primary focus in Scottsdale, Paradise Valley, and the global communities of the Discovery Land Company. We have created a client database in excess of 15,000 qualified buyers and investors that reside worldwide. The O’Keefe Group has marketed and sold in excess of one billion dollars in residential real estate. The result…the unparalleled combination of Local Dominance and Global Impact. Each office is independently owned and operated. COMPANY | HERITAGE
Sotheby’s first‐ever sale was that of a library of several hundred scarce and valuable books in all branches of literature. HERITAGE REVERENTIAL HERITAGE Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby's Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge. Russ Lyon | Sotheby’s International Realty | The O’Keefe Group Each office is independently owned and operated.
BRAND | EXPERIENCE Successfully marketing unique properties, REQUIRES EXPERIENCE Russ Lyon Sotheby’s International Realty / The O’Keefe Group agents are proud of the service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves. Russ Lyon Sotheby’s International Realty (“RLSIR”) • Global Presence; 10,000 agents, 500 offices in over 40 countries • Over 87% of prospective buyers are searching for homes and properties on‐line. RLSIR offers a Print and Web Strategy that is second to none; the Media Plan is annual multi‐million dollar brand ad campaign that received over 150 million global impressions in 2010. Demographically targets affluent buyers nationally and internationally. • Over 100 website portals use www.sotherbysrealty.com for real estate inquiries. Examples are: Google, Realtor.com, NYTimes.com, Yahoo.com, DuPontRegistry.com, MSN.com, Wall Street Journal WSJ.com, LuxuryHomes.com, Trulia.com, Move.com, AOLrealestate.com, etc… The O’Keefe Group (“TOG”) • TOG has marketed and sold in excess of one billion dollars of residential real estate • Strategic connection to the Scottsdale luxury golf communities since 1983 • Currently maintain a client database of approximately 15,000 real estate buyers that has been built over the last three decades. • TOG can provide turnkey support and management systems that provide the level of service necessary to maximize sales in luxury golf communities. Some of these systems include, but are not limited to listing checklists, detailed showing instructions and fact sheets, escrow checklists, client follow up procedures and database tracking systems. • TOG has served as a Sales and Marketing Ambassador for Discovery Land Company since 1995. As the exclusive onsite sales team at Estancia TOG successfully sold out the development for Mike Meldman and his partners. • TOG has worked onsite with Discovery Land Company in California, Idaho, Arizona, Mexico, and Hawaii Russ Lyon | Sotheby’s International Realty | The O’Keefe Group Each office is independently owned and operated.
In a world of expectation…information finds YOU, OUR DIGITAL FOOTPRINT IS WORLDWIDE
BRAND | ONLINE RUSSLYON.COM THE STRONG LOCAL PRESENCE With over 80% of buyers using the internet to find a home they actually purchase, it is essential that we employ a multi‐channel digital marketing plan. Therefore your home will receive targeted local exposure on russlyon.com that compliments the worldwide reach from sothebysrealty.com. Your home’s presence on russlyon.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location, but also by their desired lifestyle and unique amenities. Russ Lyon | Sotheby’s International Realty | The O’Keefe Group Each office is independently owned and operated.
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