DSAES MarCom Meeting Tuesday, September 12, 2017 Questions for - - PowerPoint PPT Presentation

DSAES MarCom Meeting

Tuesday, September 12, 2017

Questions for Branding

What questions do you have about:

• Brand Guidelines
• Brand Review
• UH Marketing, Communications & Media

Relations

Strategies to Achieve Your Goals

5 Major Themes:

• Programs & Events
• Branding
• Communications
• Newsletters/E-blasts
• Social Media Marketing

• 9. Marke(ng Highlights (only if applies)

a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) c) Provide accomplishments in marke(ng metrics (engagement, impact, reach, etc.)

Marketing Assessment – Annual Report

• 9. Marke(ng Highlights (only if applies)

a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) c) Provide accomplishments in marke(ng metrics (engagement, impact, reach, etc.) What are we “already” doing that we are maintaining? What is in our continued marketing plan? Include: taglines, hashtags, imagery, strategies, etc.

Marketing Assessment – Annual Report

• 9. Marke(ng Highlights (only if applies)

a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) c) Provide accomplishments in marke(ng metrics (engagement, impact, reach, etc.) What are we adding in this year? What is in our new marketing plan? Include: taglines, hashtags, imagery, strategies, etc.

Marketing Assessment – Annual Report

• 9. Marke(ng Highlights (only if applies)

a) Established (branding, marke(ng, strategies, etc.) b) Ini(ated (branding, marke(ng, strategies, etc.) c) Provide accomplishments in marke(ng metrics (engagement, impact, reach, etc.)

Points of pride, markers of success, completed marketing plans, etc. Include: metrics (likes, tweets, followers, etc.) and insights

Marketing Assessment – Annual Report

Facebook Insights - Likes

Facebook Insights - Reach

?

Other Metrics

• Page Views – Google Analytics
• Click thru rates – bit.ly or email service
• Registrations/RSVPs
• Card Swipes - attendance

Information is useless by itself, what we really need is the context!

Adapted from: Bizibl Marke(ng

Giving It Context – Annual Report

Adapted from: Bizibl Marke(ng

Giving It Context – Annual Report

Our Facebook page got 5000 new likes last month.

• Far higher than usual, because our info

tables used SWAG for “likes”.

Adapted from: Bizibl Marke(ng

Giving It Context – Annual Report

Our last tweet was shared 700 times

• More than 10x higher than average. This

seems to happen whenever we include a related GIF, photo or video in the tweet.

Adapted from: Bizibl Marke(ng

Giving It Context – Annual Report

10,000 people tweeted about my department’s event.

• But only about 10% of them were talking

specifjcally about the event.

Define marke(ng & the plan

What did you do? What were the results?

Define marke(ng & the plan Metrics with context creates ‘your story’

What did you do? What were the results? Click-through rate Email open rate Web analy(cs Web traffic “Likes” “Follows” “Tweets” “Re-tweets”

Define marke(ng & the plan Metrics with context creates ‘your story’ Provide answers for con(nuous improvement

What did you do? What were the results? What is important? What does it mean? What ac(ons result from knowing? Click-through rate Email open rate Web analy(cs Web traffic “Likes” “Follows” “Tweets” “Re-tweets”

Reminders

• Submit your events to UH Calendar
• Invite dsaesmc@central.uh.edu to your events
• Next meeting is October 3

– News Releases – Telling Your Departments Story

• Reach out to us!