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2018 Ag Is America Communications and Marketing Project Q1: - - PowerPoint PPT Presentation
2018 Ag Is America Communications and Marketing Project Q1: - - PowerPoint PPT Presentation
2018 Ag Is America Communications and Marketing Project Q1: Healthy Plate and Water Calls to Action Q2: Hunger and Food Insecurity Call to Action Q3: Farm Bill SNAP-Ed Call to Action Resu esults ts Overview Campaign Metrics Results
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Q2: Hunger and Food Insecurity Call to Action
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Q3: Farm Bill SNAP-Ed Call to Action
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Resu esults ts Overview
Campaign Metrics Results Industry Standard
(Higher Education)
Website Article visits 60,506 Time on Site 1:01 2:31 Impressions*
*People who saw a campaign social media post or ad
1,085,349 Click-Through-Rate (CTR)*
*Percent of people who saw a campaign social media post or ad and clicked link to an article
5.57% 2-8%
4-5% or higher qualifies as high performing
Social Media Engagements
(Like, Shares, or Comments)
9,258
Top performing institutions average 3,500-12,500
Video Views 38,446
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- Auburn University and Alabama A&M University of the
Alabama Cooperative Extension System
- Iowa State University
- Kansas State University
- Michigan State University
- North Dakota State University
- Ohio State University
- Oregon State University
- Penn State University
- Purdue University
- South Dakota State University
- University of Arkansas
- University of California – Davis
- University of Florida
- University of Georgia
- University of Minnesota
- Washington State University