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Your Adventure Starts Here
2018 Marketing Plan
Year in Review
Your Adventure Starts Here 2018 Marketing Plan Year in Review - - PowerPoint PPT Presentation
Your Adventure Starts Here 2018 Marketing Plan Year in Review - - PowerPoint PPT Presentation
Your Adventure Starts Here 2018 Marketing Plan Year in Review Winter 2018 Winter 2018 Winter Facebook Campaign: Run dates: January 10 March 31 Seen 239,926 times by 113,482 people Link clicked to website 2,325 times Cost per click: $0.56
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Winter 2018
Winter Facebook Campaign: Run dates: January 10 – March 31 Seen 239,926 times by 113,482 people Link clicked to website 2,325 times Cost per click: $0.56
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Winter 2018
Winter Email Campaign: Emails sent January 19th and March 2nd Average open rate: 20.6% Average click through rate: 4.7%
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Winter 2018
Winter Google AdWords: Total clicks to website: 2,328
- Avg. site visit duration: 42 seconds
Cost per click: $0.70 Seen 53,762 times total
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Winter 2018
Google Ad for Snowmobiling
- 1. Ad appears on Google:
- 2. User clicks on the ad and
is brought to the website
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Winter 2018
Google Adwords: Website Analytics Before Google ad for Snowmobiling Snowmobiling Page: 9 views (0.05% of all pageviews) During Google ad for Snowmobiling Snowmobiling Page: 2,032 views (8.6% of all pageviews)
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Winter 2018
“Your Adventure Starts Here” Brochure Total printed: 20,000 Distributed to: All 12 Welcome Centers and other tourism events
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Year in Review
Spring 2018
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Spring 2018
Spring/Summer Facebook Campaign: Run dates: May 17 – June 30 Seen 206,646 times by 115,933 people Link clicked to website 2,747 times Cost per click: $0.34
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Spring 2018
Spring Email Campaign: Emails sent March 30th, May 3rd, and May 24th Average open rate: 21.6% Average click through rate: 10%
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Spring 2018
Spring Print Collateral: DirtWheels Magazine Ad Events Rack Card Distributed to: All 12 Welcome Centers and
- ther tourism
events
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Year in Review
Summer 2018
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Summer 2018
Summer Guide Print Ads: Destination NH Summer Guide Salmon Press Summer Guide
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Summer 2018
Summer Facebook Campaign: Run dates: July 30 – August 4 Seen 96,840 times by 65,648 people Link clicked to website 1,615 times Cost per click: $0.25
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Summer 2018
Summer Email Campaign: Emails sent June 27th, July 30th, and August 31st Average open rate: 24.1% Average click through rate: 10.87%
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Summer 2018
Digital Ads: On visitnewengland.com Ran in August – mid September Total views: 79,963 Clicks to website: 255
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Summer 2018
Jericho ATV Fest Promo: Print Ads Posters
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Year in Review
Fall 2018
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Fall 2018
Fall Email Campaign: Email sent October 12th Open rate: 18.9% Click through rate: 7.5%
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Fall 2018
WingZilla Facebook Campaign: Run dates: August 23 – September 8 Seen 98,209 times by 52,808 people Link clicked to website 899 times Cost per click: $0.44
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Fall 2018
RiverFire Facebook Campaign: Run dates: September 28 – October 13 Seen 77,786 times by 47,071 people Link clicked to website 892 times Cost per click: $0.45
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Fall 2018
Digital Ads: On visitnewengland.com Ran mid September – October Total views: 79,963 Clicks to website: 255
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Year-Round
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Year-Round
Website Analytics: Total website visits: 123,418 Total users: 50,378 (84.82% new users) Total sessions: 66,309 Top 5 locations visited from: Boston (MA), New York, Berlin (NH), Concord (NH), New Haven (CT)
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Year-Round
Website Analytics: Top 5 pages viewed:
- Jericho ATV Festival (34,489 views)
- Homepage (13,229 views)
- RiverFire (10,010 views)
- ATVing (7,474 views)
- Where to Stay (4,200 views)
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Year-Round
Other Marketing Initiatives: Unpaid Social Media Website Search Engine Optimization Radio Spots for Events Event Press Releases