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Driving Shareholder Value 24 July 2015 Agenda Transaction Structure Leadership Team Strategic Rationale Financial Overview CMA and Expected Timetable Q&A 1 Disclaimer The information contained in this document is not for release,


  1. Driving Shareholder Value 24 July 2015

  2. Agenda Transaction Structure Leadership Team Strategic Rationale Financial Overview CMA and Expected Timetable Q&A 1

  3. Disclaimer The information contained in this document is not for release, publication or distribution to persons in Australia, Canada, Japan, Hong Kong, Singapore, the Republic of South Africa or the United States or in any jurisdiction where to do so would breach any applicable law. No public offer of securities is being made by virtue of this document. Greenhill & Co International LLP (“ Greenhill ”) is authorised and regulated by the Financial Conduct Authority in the United Kingdom. UBS Limited (“ UBS ”) is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority in the United Kingdom. Greenhill and UBS are acting for Ladb rokes plc (“ Ladbrokes ”) and are acting for no one else in connection with the merger between Ladbrokes and certain businesses of Gala Coral Group Limited (“ Gala Coral ”), (the “ Merger ”). Greenhill and UBS will not regard any other person as a client in relation to the Merger and will not be responsible to anyone other than Ladbrokes for providing the protections afforded to their respective clients, nor for providing advice in connection with the Merger or any other matter, transaction or arrangement referred to herein. Goldman Sachs International (“ Goldman Sachs ”) and Morgan Stanley & Co. International plc (“ Morgan Stanley ”), which are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority in the UK, are acting as financial advisers to Gala Coral and no one else in connection with the Merger. In connection with such matters, Goldman Sachs and Morgan Stanley, their affiliates and their respective directors, officers, employees and agents will not regard any other person as their client, nor will they be responsible to any other person for providing the protections afforded to their clients or for providing advice in relation to the Merger, the contents of this document or any other matter referred to herein. Apart from the responsibilities and liabilities, if any, which may be imposed on Greenhill and UBS in their capacities as sponsors by the Financial Services and Markets Act 2000, as amended, neither Greenhill nor UBS accept any responsibility or liability whatsoever and make no representation or warranty, express or implied, for the contents of this document, including its accuracy, fairness, sufficiency, completeness or verification or for any other statement made or purported to be made by it, or on its behalf, in connection with Ladbrokes and nothing in this document is, or shall be relied upon as, a promise or representation in this respect, whether as to the past or future. Each of Greenhill and UBS accordingly disclaim to the fullest extent permitted by law all and any responsibility and liability whether arising in tort, contract or otherwise (save as referred to above) which it might otherwise have in respect of this document or any such statement. Each of Greenhill and UBS and/or their affiliates provide various investment banking, commercial banking and financial advisory services from time to time to Ladbrokes. No person has been authorised to give any information or to make any representations other than those contained in this document and, if and when published, the public documentation and, if given or made, such information or representations must not be relied on as having been authorised by Ladbrokes, Greenhill or UBS. Subject to the Listing Rules, the Prospectus Rules and the Disclosure and Transparency Rules of the Financial Conduct Authority, the issue of this document shall not, in any circumstances, create any implication that there has been no change in the affairs of Ladbrokes since the date of this document or that the information in it is correct as at any subsequent date. This document may contain certain forward-looking statements, beliefs or opinions, with respect to the financial condition, results of operations and business of Ladbrokes. These statements, which speak only as of the date hereof, reflect Ladbrokes' beliefs and expectations and are based on numerous assumptions regarding Ladbrokes’ present and fu ture business strategies and the environment Ladbrokes and, if the Merger proceeds, the combined entity will operate in and are subject to risks and uncertainties that may cause actual results to differ materially. No representation is made that any of these statements or forecasts will come to pass or that any forecast results will be achieved. As a result, you are cautioned not to place undue reliance on such forward-looking statements. Greenhi ll and UBS and any of such person’s respective directors, officers, employees, agents, affiliates or advisers expressly disclaim any obligation to supplement, amend, update or revise any of the forward-looking statements made herein, except where it would be required to do so under applicable law. No statement in this document is intended as a profit forecast or a profit estimate and no statement in this document should be interpreted to mean that earnings per share of Ladbrokes for the current or future financial years would necessarily match or exceed the historical published earnings per share of Ladbrokes. Certain figures contained in this document, including financial information, have been subject to rounding adjustments. Accordingly, in certain instances, the sum or percentage change of the numbers contained in this document may not conform exactly with the total figure given. This document is for information purposes only and does not constitute a prospectus or offering memorandum or an offer in respect of any securities and is not intended to provide the basis for any decision in respect of Ladbrokes or any other entity and should not be considered as a recommendation that any investor should subscribe for or purchase any such securities. Neither the issue of this document nor any part of its contents constitutes an offer to sell or invitation to purchase any securities of Ladbrokes or any other entity and no information set out in this document or referred to in other written or oral information is intended to form the basis of any contract of sale, investment decision or any decision to purchase any securities in it. This document comprises an advertisement for the purposes of paragraph 3.3R of the Prospectus Rules made under Part VI of the FSMA and not a prospectus. Any prospectus in connection with the Merger will be published at a later date. Investors should not subscribe for or purchase any securities referred to in this document except on the basis of information contained in the prospectus and any supplementary prospectus. Any decision to purchase or subscribe for securities in connection with the Merger described in this document should be made solely on the basis of the information contained in such prospectus and any supplementary prospectus. Copies of the prospectus will, following publication, be available from the website of the Nationa l Storage Mechanism at www.hemscott.com/nsm.do and Ladbrokes’ registered office. 2

  4. Transaction Structure and Leadership Team

  5. Transaction Structure • Merger of Ladbrokes and Coral to create Ladbrokes Coral plc • What is included in the Coral Group? — Coral Retail, Eurobet Retail, Online (UK 1 + Italy) — Includes Gala online but excludes Gala retail (Bingo) — Net financial debt of £865 million — Merger terms before equity placing: Ladbrokes shareholders 51.75%; Coral shareholders 48.25% • Revised agreement with Playtech to ensure alignment and delivery of digital synergies • c9.99% 2 equity placing by Ladbrokes launched this morning, Playtech expected to be cornerstone • Subject to CMA clearance and Ladbrokes’ shareholder approval • Expected to complete in 2016 4 1. Business based in Gibraltar serving predominantly UK customers 2. Based on Ladbrokes plc’s current issued share capital

  6. Board Structure John Kelly – Non-Executive Chairman 2 Non-Executive Directors 3 New, Independent, 3 Executive Directors from Existing Non-Executive Directors Ladbrokes / Coral Boards To be approved by the Jim Mullen 1 Ladbrokes Boards of Ladbrokes and Group CEO Coral Carl Leaver Rob Templeman Executive Deputy Chairman 1 Paul Bowtell Group CFO 5 1. For 12 months post completion

  7. Strong Management Team John Kelly – Non-Executive Chairman • Current Senior Independent Non-Executive Director of Ladbrokes PLC • Previously Chairman of Trainline.com and Novus Leisure • Former CEO and founder of Gala Coral Group Jim Mullen – Group CEO Carl Leaver – Executive Deputy Chairman • • Current CEO of Ladbrokes PLC Current Group CEO of Gala Coral • • Previous COO for William Hill PLC digital operations Previous Director of International, Home & Direct for including running the joint venture with Playtech Marks & Spencer PLC • • Senior positions held at Murray Group, Arc Worldwide Former CEO of DeVere Group PLC and MD of Travel and News International PLC Inn (Whitbread PLC) Paul Bowtell – Group CFO Andy Hornby – Group COO • • Current Group CFO of Gala Coral Current Group COO of Gala Coral • • Previous CFO of TUI Travel PLC, key role in merger Previous CEO of Alliance Boots of First Choice Holidays PLC and TUI Travel • Former CEO of HBOS PLC and also held a range of • Held senior positions with Centrica PLC, WH Smith roles at Asda including Retail MD PLC and Forte PLC 6 1. For 12 months post completion

  8. Strategic Rationale

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