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Self Driving Car Self Driving Cars Auto Breaking Fully Lane Guidance Autonomous Auto Parking self driving Cruise Control cars Value Proposition Decrease 90% death Major Emission Commute Times reduction Reduction Sources: The

  1. Self Driving Car

  2. Self Driving Cars Auto Breaking Fully Lane Guidance Autonomous Auto Parking self driving Cruise Control cars

  3. Value Proposition Decrease 90% death Major Emission Commute Times reduction Reduction Sources: The Economist, TechCrunch, Forbes

  4. $124,000,000,000 Wasted from sitting in traffic 4,094,470 Preventable injuries and deaths 15,000 Kilotons of CO 2 Fumes Sources: The Economist, TechCrunch, Forbes

  5. Advanced Sensors & Reaction Time

  6. Increase in usable land Decrease in cost of land ◇ Increase living options ◇

  7. Market Segmentation Shared Individuals Fleets Early Adopters ◇ ◇ Taxi Services Elderly/Handicapped ◇ ◇ Public transportation Parents ◇ ◇

  8. Source:Grand View Research

  9. Regulatory Ethical Issues International

  10. Regulatory Country-wide State-wide Source: National Highway Traffic Safety Administration, United States Department of Transportation

  11. Regulatory Future Mandatory Optional Self-Driving Self-Driving Cars Cars

  12. Competitive Analysis

  13. Competitive Analysis Audi - Jack Ford BMW - iNext 2021 2021 2021 ◇ ◇ ◇ No human Human is present Human is present ◇ ◇ ◇ Ride-sharing market ◇ Volvo & Microsoft Lyft & GM Strength: partnership Taxi service ◇ Strength: partnership

  14. Tesla - The Tesla Network Absence of Lidar ◇ Ride-share market ◇ Strength: Identifying lanes Weakness: city-driving Waiting on regulatory factors ◇

  15. Google - Waymo 2020 ◇ No steering wheel, pedals or human ◇ Over 2 million miles of test-driving ◇ Strength: navigation abilities Strength: handling weather-related obstacles Weakness: city-driving

  16. Uber Driver in car ◇ Pilot programs in effect ◇ Weakness: city-driving Weakness: bridges Strength: Command over ride-hailing market

  17. Important forms of IP Trade Patent Secrets

  19. Litigation # of lawsuits Waymo vs Uber

  20. Source: IP Watchdog

  21. IP Comparison

  22. Value Inflection Points Practical Technology Implementation Full Driver Reliance Regulation ❏ Level 0 Individual car functionality Level 1 ❏ Level 2 A functional system of ❏ self-driving cars Level 3 Level 4 Full Car Reliance

  23. Go-To-Market Strategy Public Shared Private Transport Use Use - Larger market - Public access Pros - Declining car - Upfront profit - Subsidized ownership - Tech readiness - Upfront costs Cons - Longest time to - Revenue over - Smaller Initial market time Market Funding/ Government / public Grant/VC/Private Grant/VC/Private funds, cities rideshare companies car manufacturers Partners

  24. MARKET ATTRACTIVENESS 55% Of respondents in a survey done by BCG said they would consider buying an autonomous vehicle 44% Of the 55% said they would consider buying a fully autonomous vehicle Demonstrates a significant potential market for AV in shared/private sector Source:BCG

  25. AV revolution opens doors for new entrants Sensor and processor suppliers ◇ Tech companies ◇ Connectivity and cloud based data services ◇ New collaborations ◇ Personal vehicle ownership less necessary ◇

  26. Entrance and Expansion Volume US Premium US Global market market Market Source: BCG, Ford

  27. US MARKET 25% The projected percentage of partially and fully autonomous vehicle sales of all new vehicles sales 2025 Year for this projection $10,000 More for AV model than the same model without autonomous features--but this will decrease Source: BCG

  28. Global Market Market Size = $77 Billion ◇ Fastest Adopters = Western Europe and Japan ◇ Sources:BCG

  29. Conclusion Work for the Goliaths Complementary Services Startups

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