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Self Driving Cars
Auto Breaking Lane Guidance Auto Parking Cruise Control Fully Autonomous self driving cars
Self Driving Car Self Driving Cars Auto Breaking Fully Lane - - PowerPoint PPT Presentation
Self Driving Car Self Driving Cars Auto Breaking Fully Lane - - PowerPoint PPT Presentation
Self Driving Car Self Driving Cars Auto Breaking Fully Lane Guidance Autonomous Auto Parking self driving Cruise Control cars Value Proposition Decrease 90% death Major Emission Commute Times reduction Reduction Sources: The
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90% death reduction
Value Proposition
Decrease Commute Times Major Emission Reduction
Sources: The Economist, TechCrunch, Forbes
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$124,000,000,000
Wasted from sitting in traffic
15,000
Kilotons of CO2 Fumes
4,094,470
Preventable injuries and deaths
Sources: The Economist, TechCrunch, Forbes
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Advanced Sensors & Reaction Time
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Increase in usable land
◇ Decrease in cost of land ◇ Increase living options
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Market Segmentation
Shared ◇ Fleets ◇ Taxi Services ◇ Public transportation Individuals ◇ Early Adopters ◇ Elderly/Handicapped ◇ Parents
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Source:Grand View Research
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Regulatory
Ethical Issues International
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Regulatory
Country-wide State-wide
Source: National Highway Traffic Safety Administration, United States Department of Transportation
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Regulatory Future
Optional Self-Driving Cars Mandatory Self-Driving Cars
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Competitive Analysis
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Audi - Jack
◇ 2021 ◇ Human is present ◇ 2021 ◇ Human is present ◇ 2021 ◇ No human ◇ Ride-sharing market
BMW - iNext Ford Lyft & GM
◇ Taxi service Strength: partnership
Volvo & Microsoft
Strength: partnership
Competitive Analysis
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Tesla - The Tesla Network
◇ Absence of Lidar ◇ Ride-share market Strength: Identifying lanes Weakness: city-driving ◇ Waiting on regulatory factors
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Google - Waymo
◇ 2020 ◇ No steering wheel, pedals or human ◇ Over 2 million miles of test-driving Strength: navigation abilities Strength: handling weather-related obstacles Weakness: city-driving
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Uber
◇ Driver in car ◇ Pilot programs in effect Weakness: city-driving Weakness: bridges Strength: Command over ride-hailing market
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Important forms of IP
Patent Trade Secrets
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Litigation
Waymo vs Uber
# of lawsuits
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Source: IP Watchdog
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IP Comparison
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Value Inflection Points
Technology Practical Implementation
Full Driver Reliance Level 0 Level 1 Level 2 Level 3 Level 4 Full Car Reliance ❏ Regulation ❏ Individual car functionality ❏ A functional system of self-driving cars
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Go-To-Market Strategy
Public Transport Shared Use Private Use
Pros Cons Funding/ Partners
- Public access
- Subsidized
- Tech readiness
- Longest time to
market Government / public funds, cities Grant/VC/Private rideshare companies Grant/VC/Private car manufacturers
- Larger market
- Declining car
- wnership
- Upfront costs
- Revenue over
time
- Upfront profit
- Smaller Initial
Market
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55%
Of respondents in a survey done by BCG said they would consider buying an autonomous vehicle
Demonstrates a significant potential market for AV in shared/private sector
44%
Of the 55% said they would consider buying a fully autonomous vehicle
MARKET ATTRACTIVENESS
Source:BCG
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AV revolution opens doors for new entrants
◇ Sensor and processor suppliers ◇ Tech companies ◇ Connectivity and cloud based data services ◇ New collaborations ◇ Personal vehicle ownership less necessary
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Entrance and Expansion
Premium US market Volume US market Global Market
Source: BCG, Ford
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25%
The projected percentage of partially and fully autonomous vehicle sales of all new vehicles sales
$10,000
More for AV model than the same model without autonomous features--but this will decrease
2025
Year for this projection
US MARKET
Source: BCG
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Global Market
Sources:BCG
◇ Market Size = $77 Billion ◇ Fastest Adopters = Western Europe and Japan
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Conclusion
Work for the Goliaths Complementary Services Startups
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