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Was founded in July 25th , 2011
Driven eCommerce Company BLIBLI.COM Was founded in July 25 th , 2011 - - PowerPoint PPT Presentation
Driven eCommerce Company BLIBLI.COM Was founded in July 25 th , 2011 - - PowerPoint PPT Presentation
Harnessing the Power of Big Data to Run Data Driven eCommerce Company BLIBLI.COM Was founded in July 25 th , 2011 Our Product Categories Our Business Models Our Members & Fans 788,000++ likes 334,000++ followers 2,200,000++ Members
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Our Product Categories
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Our Business Models
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2,200,000++ Members
788,000++ likes 334,000++ followers
Our Members & Fans
1,500,000++ Subscribers
*) Data per Apr 2016. Source: Blibli.com Internal Data
29,000++ followers
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Merchants & Products
8,800++ 640,000++ 9,300++
*) Data per Apr 2016. Source: Blibli.com Internal Data
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Internet Banking Debit / Credit Card Transfer Method Electronic Money COD Payment
Our Payment Methods
ATM Convenience Store
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Wide Distribution Network
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ALL OVER INDONESIA ALL KINDS OF PRODUCT* NO MINIMUM PAYMENT* *
*) Except products that need special treatment **) Except diapers & milk product, min. IDR 350k
FREE Shipping Our Shipping
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Traffic Growth
4.35x
YoY Growth
(Q1 2016 vs Q1 2015)
Traffic Growth Mar 2016 vs May 2011
272x 900.000++
Sessions / Day*
3.300.000++ Pageviews / Day* 650.000++ Users / Day*
*) Data per May 2016. Source: Blibli.com Google Analytics
2011 2012 2013 2014 2015 2016
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2011 2012 2013 2014 2015
Sales Growth
*) Data per Apr 2016. Source: Blibli.com Internal Data
5x
YoY Growth
(2015 vs 2014) Sales Growth FY 2011 vs 2015
240x
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Data Ingestion
Store Front Events
- Transactions
- Cart, Wishlist
- Page views, sessions
- Banner impression & click
- Product search
- Social media sharing
Back Office Events
- Order validation
- Payment
- Fulfilment
- Product upload, approval
- Inventory movement
- Customer service interaction
Current ingestion rate of 10M+ records daily
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System Architecture
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Sample Use Cases
Recommendation Search Analysis Fraud Detection Logistics Selection Customer Segmentation Merchant Analysis
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Recommendation
Product Recommendations
- Customers who viewed X also viewed Y
- Customers who bought X also bought Y
- Customers who viewed X eventually bought Y
- Similar products
- Frequently bought together
Search Recommendations
- Top searched items
- Search box auto-complete
- Related searches
Newsletter Personalization
- Personalized content
- Personalized promotional offer
- Personalized products
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Recommendation
- Gender
- Age
- Location
- Attributes
- Category
- Price
- Wishlist
- Cart
- Order
- Product view
- Promo view
- Banner clicks
Clickstream Transactions User Profile Product
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Search Analysis Searched text Search results Search result clicks
40% of all searches return 0 results WHY?
- Typo in search
- Product not available
- Search improvements
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Fraud Detection System
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Logistics Partner Selection
Logistics Performance Capa- city Price
{From, To, Weight}
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Customer Segmentation
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Merchant Analysis
- Out of stock
- Returned product
- Late delivery
- SKU uploaded
- SKU published
- Sales
- Product review
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