Dont panic! Analysing communications for pandemic preparedness from - - PowerPoint PPT Presentation

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Dont panic! Analysing communications for pandemic preparedness from - - PowerPoint PPT Presentation

Jun 21, 2023 438 likes •697 views

Dont panic! Analysing communications for pandemic preparedness from the perspective of EU risk management Emily Loud and Iain Simpson, PANDEM emilysloud@gmail.com @eloudness pandem.eu.com Current context PANDEM: background Horizon

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Don’t panic! Analysing communications for pandemic preparedness from the perspective

  • f EU risk management

Emily Loud and Iain Simpson, PANDEM emilysloud@gmail.com @eloudness pandem.eu.com

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Current context

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PANDEM: background

  • Horizon 2020 Phase I demonstration
  • 18 months, 7 partners from 5 countries
  • Aim: identify innovative concepts to

strengthen pandemic management in EU, through exploring best practice and research gaps.

  • Three core project areas:
  • Communications
  • Surveillance & Risk Assessment
  • Governance
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What is pandemic communications?

  • Information

transmitted, before, during & about

  • Any audience/channel
  • To help pandemic

control

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What is pandemic communications?

“an epidemic occurring worldwide, or

  • ver a very wide area, crossing

international boundaries and usually affecting a large number of people”

Last (2001)

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Pandemic communications & risk

Risk communications: “Information exchange about health risks caused by environmental, industrial, or agricultural, processes, policies, or products among individuals, groups, and institutions”

(Glik 2007)

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Pandemic communications, risk

Risk communications:

Risk = Hazard + Outrage

(Sandman 1994)

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Pandemic communications, risk

  • WHO outbreak communications guidelines (2005)
  • Risk communications is a core competency of the

IHR (2005).

  • EU’s Decision 1082
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Review questions

What is good practice for pandemic communications, and how can it best be established and shared across the EU? What are the key challenges and evidence gaps that require research in this area?

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Methodologies

  • Systematic literature review
  • Expert workshop
  • Individual interviews with experts from Sweden, UK,

Canada and a European level global health

  • rganisation
  • Comparisons with other H2020 research projects &

similar

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  • 224 articles, PRISMA
  • Mostly observational

studies, reviews

  • Mostly at national level
  • Predominantly from

wealthy countries, US (22%) vs LICs (3%)

Literature review

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Results: literature

Good practice

  • Multi-channel approach, with

clear and consistent messaging

  • Transparent communications

and involving the public

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Results: literature

Gaps and needs

  • Tools to measure, evaluate and feedback
  • Targeting specific groups with relevant

communications

  • Skills in risk communications & social

media

  • Big gap between theories and practices
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Results: experts

Good practice

  • Embedded risk communications

function, combined with CBRN

  • 24/7 communication, high investment

in staff & resources

  • Establishing relationships before

pandemic Workshop & interviews

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Results: experts

Gaps and needs

  • Real time data, using this for feedback, proving impact
  • Making messages relevant
  • Getting journalists, health workers & scientists on side
  • Political environment of communications, spokespeople

Workshop & interviews

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but….

  • Large scale evaluations, monitoring missing, & low

evidence for causation and impact.

Other projects

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Conclusions

Good practice

  • Early, transparent intervention
  • Embedded communications skills
  • Consistent messages across multiple channels
  • BUT limited, generally low quality evidence for

what works

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Conclusions

Gaps and needs

  • Implementation of risk communications principles in

the political environment, listening rare

  • M&E tools: to measure risk perception, trust and
  • ther variables, test the link between

communications and behaviour

  • Identification of priority populations & target

communications

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Impact? Risk guidelines Risk academics Risk managers

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Next steps?

Proposing research priorities for phase II, which could…

  • Build skills through existing networks
  • Help countries evaluate, allocate necessary

resources

  • Incentivise higher quality research
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Questions?

Emily Loud and Iain Simpson, PANDEM emilysloud@gmail.com @eloudness pandem.eu.com

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References

Sandman, P. M. (1994). Risk Communication Encyclopedia of the Environment R. A. Eblen and W.

  • R. Eblen. Boston, MA, Houghton Mifflin: 620–623.

Last, J. (2001). Pandemic. A dictionary of epidemiology J. Last. Oxford, Oxford University Press. Glik, D. C. (2007). "Risk Communication for Public Health Emergencies." Annu Rev Public Health 28: 33– 54.

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Image credits

  • https://busydarling.files.wordpress.com/2013/06/

hitchhikers_guide_to_galaxy-dont-panic.jpg