Do you like your narrators SMOOTH & A LITTLE WITH MULTIPLE - - PowerPoint PPT Presentation

Do you like your narrators…

Try these appeal terms:

• Sound effects
• Youthful
• Comedic

Try these appeal terms:

• Resonant
• Crisp
• Character

accents Try these appeal terms:

• Well-

characterized

• Energetic
• Distinctly voiced

SMOOTH & BRITISH? A LITTLE SILLY? WITH MULTIPLE PERSONALITIES? #ListenUp

#ListenUp

#ListenUp

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Keep this number handy Have a question for our panel? Please use the Q&A Box

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Our Panelists

Dodie Ownes

Adult Services Librarian, Douglas County Libraries

Mary Burkey

Author & Library Consultant

Renee Young

NoveList Audiobook Project Lead

Michele Cobb

Executive Director, Audio Publishers Association

#ListenUp

2016 Public and School Library Audiobook Survey Results

• The audiobook survey was sponsored by

NoveList and developed in conjunction with Library Journal magazine.

• Survey was conducted from January 15, 2016

through February 22, 2016.

• Received 630 responses
• 395 public libraries (63%)
• 235 school libraries (37%)

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FORMAT Current Public Library - 2016 Current School Library - 2016 In 3 Years Public Library In 3 Years School Library Audiobooks on CD 56.4% 51.2 43.4 37.7 Playaways 4.2% 18.0 4.1 15.5 Downloadable audiobooks 31.7% 18.0 40.2 31.0 Streaming audiobooks 5.7% 7.0 10.8 12.2 Other formats 2.0 4.8 1.5 3.1

Audiobook Formats - Public and School Libraries

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20 40 60 80 100 OverDrive OneClick Hoopla 3M Axis360 Follett Mackin Publisher School Public

Audio Platforms – Public and School Libraries 2016

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Audiobook Promotion and Listeners' Advisory

Where Promoted? Public School Library catalog 85% 67 Library website 81% 28 Signage in library 72% 40 Word of mouth 67% 63 Displays 66% 28 Social media 49% 4 Flyers/bookmarks 48% 13 E-newsletters 32% 6 Print newsletters 23% 3 Monitor in library 12% 12 Blogs 11% 2

LA in School Libraries

Daily Weekly Monthly Less

• ften

LA in Public Libraries

Daily Weekly Monthly Less

• ften

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Library Audio Collections

% of PL Audio Collection

Adult Young Adult Children's

Public School 20 40 60 80 100 Public School

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Circulation

Public Library School Library

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Who Are Audiobook Listeners?

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How People Discover Audiobooks

2008 2011 2015  43% at the library  27% a retail book store  15% an online retailer  9% an online download website  3% and audiobook-only store  3% other means  42% borrowed from public library  24% retail book store  19% an online retailer  12% an online download website  3% other means  70% recommendations from friends/ family  57% browsing through library/ library website  56% browsing in physical bookstores  55% browsing through apps/ websites that sell a variety of media  54% reading bestsellers list  44% browsing through sites that sell audio only  42% social media  42% narrator familiarity

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How and Where They Listen

Do Do You Ever r Liste ten n to Audioboo

• oks

ks While…?

Traveling for business or pleasure 62% Relaxing at home 61% Commuting to work 54% Walking, running, or working out 29% Crafting, gardening, or cooking 27%

Why Listen ten to Au Audiobo books?

• ks?

Listening to audiobooks is good for long car trips 74% Listening to audiobooks is relaxing 71% Listening to some books is more interesting than reading them 47% Audiobooks are useful in helping children improve their reading skills 44%

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Audiobook Genres

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Titles Published

Year # of Audiobooks 2014 25,787 2013 24,755 2012 16,309 2011 7,237 2010 6,200

Audiobook Formats (sales units)

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Marketing Challenges

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Selection and Evaluation

• Overview
• Print resources
• Online resources

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Selection

Patron requests Print popularity Author popularity Positive review Awards/Best of list Known narrator Availability Production type Formats Performance

Evaluation

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AudioFile Booklist Library Journal Publishers Weekly

• School Library Journal
• The Horn Book
• Voice of Youth Advocates (VOYA)

Audiobook Review Sources

Ready-made RA stars

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ALA Audiobook Awards & Recognition

Notable Children’s Recordings ALSC selection list: Birth through age 14 Amazing Audiobooks for Young Adults YALSA selection list: Age 12 through age 18 Odyssey Award (ALSC & YALSA) Award-winner & Honor: Birth through age 18 Listen List (RUSA) Adult selection list + Listen-Alikes

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Industry Awards

The Audies

• Established 1996
• The Audio Publishers Association
• 25+ categories: all genres, all ages

Spoken Word Grammy

• One adult title each year since 1959
• Children’s Spoken Word eliminated 2011

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Online Resources

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Listeners’ Advisory

Why audiobooks? Categories of listeners:

• 1. Need-focused
• 2. Narrator-focused
• 3. Story-focused

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Listeners’ Advisory

• Narrators
• Appeal
• Recommendations
• Promoting your collection

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Recommending Narrators

• Know your resources
• Ask why
• Go beyond genres

Why Use Appeal?

• Standardized vocabulary
• Audiobook quality is subjective
• Emphasize the positive
• Cross-category listeners

Making Recommendations

Similar listening experience? OR Similar reading experience? OR Both?

(Don’t forget to explain why)

Promoting Your Collection

• Talk about it!
• Show it off
• Make it easy

Audio Publishers Association Dinner at PLA

Thursday, April 7, 2016 6-8:30pm in Denver, CO at the Hyatt Regency Dinner speakers: George Guidall (HarperAudio) Johnny Heller (Recorded Books) Ruth Reichl (Books on Tape, an Imprint of Penguin Random House) Tavia Gilbert (Blackstone Audio)

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Thank you!

Dodie Ownes

downes@dclibraries.org

Mary Burkey

mary.burkey@gmail.com

Renee Young

ryoung@ebsco.com

Michele Cobb

mcobb@audiopub.org

#ListenUp