Do you like your narrators… SMOOTH & A LITTLE WITH MULTIPLE BRITISH? SILLY? PERSONALITIES? Try these appeal Try these appeal Try these appeal terms: terms: terms: • Resonant • • Sound effects Well- • Crisp • Youthful characterized • Character • • Comedic Energetic accents • Distinctly voiced #ListenUp
#ListenUp
Want to chat with everyone? Please send chats to All ll Par articipa ticipants nts Have a question for our panel? Please use the Q&A Box ox Keep this number handy Contact WebEx Support at 1.866.569.3239 if you experience any technical or connection issues. #ListenUp
Our Panelists Dodie Ownes Adult Services Librarian, Douglas County Libraries Mary Burkey Author & Library Consultant Michele Cobb Executive Director, Audio Publishers Association Renee Young NoveList Audiobook Project Lead #ListenUp
2016 Public and School Library Audiobook Survey Results - The audiobook survey was sponsored by NoveList and developed in conjunction with Library Journal magazine. - Survey was conducted from January 15, 2016 through February 22, 2016. - Received 630 responses - 395 public libraries (63%) - 235 school libraries (37%) #ListenUp
Audiobook Formats - Public and School Libraries FORMAT Current Public Current School In 3 Years Public In 3 Years Library - 2016 Library - 2016 Library School Library Audiobooks on 56.4% 51.2 43.4 37.7 CD Playaways 4.2% 18.0 4.1 15.5 Downloadable 31.7% 18.0 40.2 31.0 audiobooks Streaming 5.7% 7.0 10.8 12.2 audiobooks Other formats 2.0 4.8 1.5 3.1 #ListenUp
Audio Platforms – Public and School Libraries 2016 Publisher Mackin Follett School Axis360 Public 3M Hoopla OneClick OverDrive 0 20 40 60 80 100 #ListenUp
Audiobook Promotion and Listeners' Advisory LA in School Libraries Where Promoted? Public School Daily Library catalog 85% 67 Library website 81% 28 Weekly Signage in library 72% 40 Monthly Word of mouth 67% 63 Displays 66% 28 Less often Social media 49% 4 LA in Public Libraries Flyers/bookmarks 48% 13 Daily E-newsletters 32% 6 Print newsletters 23% 3 Weekly Monitor in library 12% 12 Monthly Blogs 11% 2 Less often #ListenUp
Library Audio Collections % of PL Audio Collection 100 Public 80 School 60 Adult 40 Young 20 Adult School 0 Children's Public #ListenUp
Circulation Public Library School Library #ListenUp
Who Are Audiobook Listeners? #ListenUp
How People Discover Audiobooks 2008 2011 2015 43% at the library 42% borrowed from 70% recommendations 27% a retail book store public library from friends/ family 24% retail book store 57% browsing through 15% an online retailer library/ library website 19% an online retailer 9% an online download website 12% an online download 56% browsing in physical bookstores website 3% and audiobook-only store 55% browsing through 3% other means 3% other means apps/ websites that sell a variety of media 54% reading bestsellers list 44% browsing through sites that sell audio only 42% social media 42% narrator familiarity #ListenUp
How and Where They Listen
Why Listen ten to Au Audiobo books? oks? Listening to audiobooks is good for long car trips 74% Listening to audiobooks is relaxing 71% Listening to some books is more interesting than reading them 47% Audiobooks are useful in helping children improve their reading skills 44% Do You Ever Do r Liste ten n to Audioboo ooks ks While …? Traveling for business or pleasure 62% Relaxing at home 61% Commuting to work 54% Walking, running, or working out 29% Crafting, gardening, or cooking 27% #ListenUp
Audiobook Genres #ListenUp
Audiobook Formats (sales units) Titles Published Year # of Audiobooks 2014 25,787 2013 24,755 2012 16,309 2011 7,237 2010 6,200 #ListenUp
Marketing Challenges #ListenUp
Selection and Evaluation - Overview - Print resources - Online resources #ListenUp
Selection Evaluation Patron requests Availability Print popularity Production type Author popularity Formats Positive review Performance Awards/Best of list Known narrator #ListenUp
Audiobook Review Sources Ready-made RA stars AudioFile Booklist Library Journal Publishers Weekly - School Library Journal - The Horn Book - Voice of Youth Advocates (VOYA) #ListenUp
ALA Audiobook Awards & Recognition Notable Children’s Recordings ALSC selection list: Birth through age 14 Amazing Audiobooks for Young Adults YALSA selection list: Age 12 through age 18 Odyssey Award (ALSC & YALSA) Award-winner & Honor: Birth through age 18 Listen List (RUSA) Adult selection list + Listen-Alikes #ListenUp
Industry Awards The Audies - Established 1996 - The Audio Publishers Association - 25+ categories: all genres, all ages Spoken Word Grammy - One adult title each year since 1959 - Children’s Spoken Word eliminated 2011 #ListenUp
Online Resources #ListenUp
Listeners’ Advisory Why audiobooks? Categories of listeners: 1. Need-focused 2. Narrator-focused 3. Story-focused #ListenUp
Listeners’ Advisory - Narrators - Appeal - Recommendations - Promoting your collection #ListenUp
Recommending Narrators - Know your resources - Ask why - Go beyond genres
Why Use Appeal? - Standardized vocabulary - Audiobook quality is subjective - Emphasize the positive - Cross-category listeners
Making Recommendations Similar listening experience? OR Similar reading experience? OR Both? (Don’t forget to explain why)
Promoting Your Collection - Talk about it! - Show it off - Make it easy
Audio Publishers Association Dinner at PLA Thursday, April 7, 2016 6-8:30pm in Denver, CO at the Hyatt Regency Dinner speakers: George Guidall (HarperAudio) Johnny Heller (Recorded Books) Ruth Reichl (Books on Tape, an Imprint of Penguin Random House) Tavia Gilbert (Blackstone Audio) #ListenUp
Thank you! Dodie Ownes downes@dclibraries.org Mary Burkey mary.burkey@gmail.com Michele Cobb mcobb@audiopub.org Renee Young ryoung@ebsco.com #ListenUp
Recommend
More recommend
