Do Day Dream Opp Day Q1 2020 Information as of period ended 31 Mar - - PowerPoint PPT Presentation

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Do Day Dream Opp Day Q1 2020 Information as of period ended 31 Mar - - PowerPoint PPT Presentation

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Do Day Dream Opp Day Q1 2020 Information as of period ended 31 Mar 2020 Latest update on 29 th May 2020 Revenue from sales Q1 2020 Revenue from sales (YoY) Products Group Distribution Channels Unit: THB Million Q1 2019 Q1 2019 250 Others

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Do Day Dream Opp Day Q1 2020

Information as of period ended 31 Mar 2020 Latest update on 29th May 2020

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Revenue from sales Q1 2020

Revenue from sales (YoY)

Unit: THB Million 171 144 31 46

50 100 150 200 250

Q1 2019 Q1 2020

Domestic Overseas 202 190

  • 6%

15% 85% 24% 76%

Products Group Distribution Channels

Skin Care 46% Cleansing 15% Sunscreen and Cosmetics 5% Equipment 16% Consumers Goods 12% Gift Set 5% Skin Care 76% Cleansing 9% Sunscreen and Cosmetics 4% Gift Set 12% Modern Trade 50% Traditional Trade and Distribution Partner 18% Export 24% E-Commerce 6% Others 1.4% Modern Trade 43% Traditional Trade and Distribution Partner 41% Export 15%

Others 0.9%

Q1 2019 Q1 2020 Q1 2019 Q1 2020 48%

  • 16%
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3

Revenue from sales Q1 2020

Revenue from sales by Quarter (QoQ)

Unit: THB Million 171 129 134 118 144 31 53 38 54 46

50 100 150 200 250 300 350 400 450 500

Q1'2019 Q2'2019 Q3'2019 Q4'2019 Q1'2020

Domestic Overseas

15% 85% 29% 71% 22% 78% 31% 69% 24% 76%

182 202 173 172 190

  • 10%
  • 5%
  • 0.6%

10%

  • 15%

22%

171 144 31 46

50 100 150 200 250 300 350 400 450 500

Q1'2019 Q1'2020

Domestic Overseas

Unit: THB Million

Revenue from sales (YoY)

15% 85% 24% 76%

202 190

  • 6%
  • 16%

48%

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4

Revenue from sales Q1 2020

Revenue from sales (YoY)

Unit: THB Million 171 144 31 46

50 100 150 200 250

Q1 2019 Q1 2020 Domestic Overseas

202 190

  • 6%

15% 85% 24% 76%

Domestic

M O D E R N T R A D E T R A D I T I O N A L T R A D E I N B O U N D T O U R I S T S

Q1 2019 Q1 2020

8%

  • 39%
  • 74%

MO D E R N T R A D E T R A D I T I O N A L T R A D E I N B O U N D T O U R I S T S

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020

Export

E X P O R T

Q1 2019 Q1 2020

E XP O R T

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q4 2020

48%

72% 15% 71% 14%

  • 16%

15%

  • 48%

31 46 48%

25%

  • 15%
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5

Flagship Product 2019

2018 2019

No.1 SNAIL WHITE MOISTURE FACIAL CREAM

No.2 SNAILWHITE GOLD No.3 SNAILWHITE WHIPP SOAP

Flagship Product 2019

PRETTIIFACE WINK BRIGHT WHITENING SERUM

Flagship Product 2019

SOS HYALURON x3 CONCENTRATE SERUM

Flagship Product 2019

OXE'CURE BODY ACNE SPRAY

No.1 SNAILWHITE GOLD

No.2 SNAIL WHITE MOISTURE FACIAL CREAM No.3 SNAILWHITE WHIPP SOAP

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Flagship Product 2019

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Cost of goods sold Q1 2020

COGS

Unit: THB Million 190 608 862 1131 837 471 148 106

43.3% 63.6% 69.7% 67.6% 67.0% 64.6% 73.3% 55.7%

2014 2015 2016 2017 2018 2019 Q1 2019Q2 2020 Gross Profit % Gross Margin

Gross Profit

Unit: THB Million 248 349 375 543 412 258 54 84

56.7% 36.4% 30.3% 32.5% 33.0% 35.4% 26.7% 44.3%

2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Raw material and Packaging Freight Labor Depreciation Others % of Sales

  • 28%

55%

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Selling & administrative expenses Q1 2020

147 331 319 581 510 432 97 80 33.6% 34.6% 26.5% 34.7% 40.9% 59.2% 48.0% 42.3%

  • 50.0%
  • 30.0%
  • 10.0%

10.0% 30.0% 50.0% 70.0%

2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Advertising and Promotional Employee Costs Freight Others % of Sales

Selling Expense

Unit: THB Million

7 30 87 135 159 167 40 56 1.7% 3.2% 7.2% 8.1% 12.2% 20.9% 18.5% 26.4%

  • 50.0%
  • 40.0%
  • 30.0%
  • 20.0%
  • 10.0%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Employee Cost Miscellaneous Depreciation and amortization Tax and other fee Others % Gross Margin

Administrative Expense

Unit: THB Million

  • 17%

40%

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9

Profitability Q1 2020

28 194 335 351 184

  • 53

19

  • 11

6.3% 20.3% 27.0% 20.8% 14.2%

  • 6.7%

8.9%

  • 5.2%
  • 50.0%
  • 40.0%
  • 30.0%
  • 20.0%
  • 10.0%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Net Profit % of Sales

Net Profit

Unit: THB Million

Product Launched in 2019

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10

Leading local beauty and healthy company inThai market, owner of NAMULIFE SNAILWHITE, Oxe’Cure, PRETTii FACE,SoS, Lesasha and Sparkle

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11 Intermediary in trading with foreign customers

DO DAY DREAM TRADING

100%

Investment arm for

  • verseas businesses

DO DAY DREAM HOLDING

100%

Domestic Distributor

NAMU LIFE PLUS

100%

Philippines Distributors

DO DAY DREAM PHILLIPPINES CORPORATION

51%

Company structure and shareholding structure

Information as of 30 Apr 2020

Professional service

ALEXI TRANING AND CONSULTING

76%

Skincare Importer/Exporter

JMS GLOBAL SOLUTION

40%

International Headquarter

DO INFINITE DREAM

100%

Dermatological Skincare

DREAM DERMATOLOGY

95%

Skincare for millennials

SKIN MAKE SMILES

70% Health & Beauty Equipment Distributor

KURON

76%

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OXE’CURE - Brand Strategy 2020 1.Official Rebrand And NPD 2.Strong Communication 3.Expand Distribution

“OXE’CURE IN CONTROL”

Focus on

  • nline channel
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OXE’CURE - Brand Strategy 2020

  • Launching period of NPD 2020 were postponed from Q2 (Apr-May) to Q3 (Jul Aug)
  • Online Promotion : Fighting COVID19 with Oxe’cure
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14

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PRETTIIFACE - Brand Strategy 2020

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KURON Company - Brand Strategy 2020

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LESASHA Plan to launch 20 New Product in 2020

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18

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19

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New Brand launch in Apr 2020

คุณสมบัติพิเศษ

  • ตัวเครื่องสามารถปล่อยประจุไอออนจ านวน

20,000,000 หน่วยต่อวินาที เพื่อฟอกออากาศ รัศมี 30 ซม. รอบๆตัวเครื่อง

  • ช่วยปกป้องฝุ่ นละอองได้ละเอียดถึง PM2.5

รวมถึงควันและกลิ่นไม่พึงประสงค์

  • Non-metal ion generator ปล่อยประจุอออน

โดยมรค่าโอโซนต ่า จึงปลอดภัยส าหรับการ หายใจ

  • ป้องกันเชื้อแบคทีเรียได้มากกว่า 97%
  • รูปทรงทันสมัย กะทัดรัด น ้าหนักเบาพกพาไปได้

ทุกที่ สามารถใส่สายเพื่อคล้องคอได้

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21

Philippines

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22

Philippines 43% 15% v

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23

Philippines

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24

Philippines

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25

TABLE OF CONTENTS

I Economic impact from COVID-19

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IMF says 'Great Lockdown' global recession will be worst economic meltdown since Great Depression in 1929

Source: IMF, Statista, BOT GDP growth in 2020 (Estimated)

  • 5.3%

1980 Recession Early in USA and Japan 2002 Dot-com bubble 2007 Subprime mortgage crisis 1997 Asian financial crisis Tom Yum Kung

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For their FIRST post-epidemic trip, 77% of the respondents would prefer domestic traveling and 56% are willing to spend more

Source: Oliver Wyman, Surveyed in March 2020

Surveyed in March

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Philippines

Followers +26%

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Thailand

Followers +25%

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Growth Drivers 2020

New Product/Brand Launch

Total New 9 Products, 16 SKUs

Traditional Trade Channel

Expand Distribution Coverage from 1% to 3% Increase point of sales in top tourist provinces

KURON

Health & Beauty Equipment Distributor And BA Professional Service

JMS Global Solution

New Brand, New Channel Leverage distribution network

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31

Do Day Dream is still young. We have a big dream. We never stop growing to be the market leader.

Road to 2023

Mission: Top 3 market leader in Thai facial skin care in 2023

(current: No. 10 as of 2019)

To be top 3: Gain at least 12% market share

(current market share 2.8% as of 2019)

How to grow the market share:

Domestic channels / new country / new product

  • Modern Trade: Increase variety of products
  • Traditional Trade: Increase penetration (from 1% to target 30%)
  • Inbound Tourist: Effective communication tools

(airport WI-FI, KOL) and Increase present in tourist provinces

  • Export: New overseas subsidiaries and distributors
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TABLE OF CONTENTS

Appendix

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33

Online Cross-border e-commerce CHINA

Not required CFDA

Mainstream

  • nline platform

Required CFDA

  • Market size is much bigger than

Cross-border e-commerce.

  • Allow wholesale transaction
  • Lower transportation cost due

to the bundle shipments

  • Cross-border is temporary

which is subject to change according to Chinses policy.

  • Not eligible for wholesale

transaction Offline

Required CFDA

  • Currently in talk with one of the

distributors

ALREADY ENTERED

Main benefits of CFDA

  • More easily accessible

in Mainstream online platform and offline channels which the market is much bigger than Cross-border e- commerce alone

  • No risk from the policy

change of Cross-border e-commerce

NAMU LIFE SNAILWHITE SYN-AKE MIST

Q3 2018

NAMU LIFE SNAILWHITE WHIPP SOAP

Q1 2018

NAMU LIFE SNAILWHITE CLEANSING

Q1 2018

NAMU LIFE SNAILWHITE FACIAL CREAM

Q1 2018

Appendix: China outlook Products with CFDA

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Thailand Market Outlook

29.7 46.1 66.6 5.3 6.7 7.8 13.7 18.7 23.8 5.1 8.5 11.1 2.2 4.2 7

2012 2017 2022F

Thailand Skincare Market Size

Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen

Unit: THB Billion

7% Facial Care 7.64% Sunscreen 10.59% Body Care 3.03% Facial Cleansers 4.95% Body Cleansing 5.46% 2017 -2022F CAGR Consumer Trend

  • Consumers are now seeking sachet as both

trial and regular products which allow them to try a new variants easily

  • Consumers are shifting away from chemical-

containing products as they perceive natural ingredients to be beneficial for skin care

  • Aging Society in Thailand supports the

growth for anti-aging segment

Source: Euromonitor Anti-aging UV/Whitening

Basic Care Oil Control

116 52 84

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35

Philippines

Philippines Market Outlook

5.9 8 10.9 7.2 9.5 12 6.6 8.6 10.1 1.2 1.6 1.9 0.2 0.4 0.6

2012 2017 2022F

Philippines Skincare Market Size

Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen

Unit: THB Billion

5% Facial Care 6.38% Sunscreen 8.72% Body Care 4.82% Facial Cleansers 3.21% Body Cleansing 2.78% 2017 -2022F CAGR Consumer Trend

  • Consumer’s desire to improve

their looks was reflected in their

  • ngoing acceptance of global

trends, together with increasing purchasing power.

  • Consumer are not only adding

more such products to their daily skin care routines but are also trying out different formats

  • High income consumers look for

more effective and gentler products

Source: Euromonitor 35 28 21

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Inbound Tourist Outlook

Source: Ministry of Tourism and Sports

Number of Inbound Tourist

7.00 6.11 8.00 6.44 3.17 2.76 3.12 2.53

0.00 2.00 4.00 6.00 8.00 10.00 12.00

Q1'2018 Q2'2018 Q1'2019 Q2'2019 Other Countries China 10.17 8.87

Unit: Million

Revenue from Inbound Tourist

395,916 293,602 401,269 275,904 175,724 147,738 172,530 138,614

100,000 200,000 300,000 400,000 500,000 600,000 700,000

Q1'2018 Q2'2018 Q1'2019 Q2'2019 Other Countries China 571,640

Unit: THB Million

573,798

Unit: Million Jan Dec

0.86 0.79 0.79 0.75 0.76 0.76 0.87 0.89 0.76 0.81 0.79 0.82 0.97 1.2 1 0.99 0.87 0.9 0.94 0.87 0.64 0.65 0.68 0.84 1.07 1.06 0.99 0.9 0.79 0.84 0.9 1.03 0.5 1 1.5 0.5 1 1.5

NUMBER OF CHINESE TOURIST

2017 2018 2019 11.12 488,129 8.97 448,433

  • 19%
  • 22%
  • 17%
  • 20%
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Brands Portfolio 2020

2019 27 Products, 56 SKUs 2020 2 New Product 4 New SKUs

(29 Products, 60 SKUs)

2019 2 Products, 2 SKU 2019 2 New Product 2 New SKUs

(4 Products, 4 SKUs)

2019 4 Products, 4 SKU 2019 2 New Product 6 New SKUs

(6 Products, 10 SKUs)

2019 9 Products, 19 SKUs 2019 3 New Product 6 New SKUs

(12 Products, 25 SKUs) Beauty Skin Care Derma Skin Care

Products

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38 6.2 5.4 4.4

3.4 Smooth-E

3.6 3.8 3.9 3.7

Hada Labo

3.7 3.8 4.3

2.8 SnailWhite

15.215.214.614.9

Olay

14 13.3 11.1

9.8 Garnier

9.1 8.5 8.5

8.1 Pond's

6.4 6.8 7.8 8.6

Eucerin

4.1 3.7 3.8 3.6

Nivea Men

  • 4%
  • 11%
  • 1%
  • 18%
  • 4%

1.9

3 Rojukiss

10%

1%

9.5 9.7 9.810.2

Dermo Expertise 2%

  • 9%

Market Share in Total Thailand

NO.10

Market Share 2019

0.2 0.2

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39

Source: The Nielsen Company * : Weighted Distribution

We are a top-of-mind brand in Thailand

Market Share of Facial Moisturizer

2017: 3.8% 2018 :4.2% 2019 : 2.8%

  • No. 10

in Thailand

Main Business

Market Share

2017 : 5.0% 2018 : 4.1% 2019 : 2.0%

Supermarket/Hypermarket

  • No. 10

in Supermarket/ Hypermarket

  • No. 7

in Convenience Stores

Market Share

2017: 3.0% 2018: 6.6% 2019 : 5.6%

Convenience Stores Open Trade Market Share

2017 : N/A 2018 : 0.3% 2019 : 0.4%

  • No. 14

in Open Trade and Pharmacy

Pharmacy Market Share

2017 : N/A 2018 : 1.8% 2019 : 4.3%

  • No. 7

in Open Trade and Pharmacy

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40 Note : Information as of 1 Nov 2019

New Product Q4 2019

Extensive Product Portfolio Covering Five Categories of Skincare

27 Products 56 SKUs 9 Products 19 SKUs 4 Products 4 SKUs 2 Products 2 SKUs

SOS HYALURON & COLLAGEN FREEZE-DRIED MASK THB 219 OXE’CURE POWDER MUD THB 49 OXE’CURE ACNE CLEAR POWDER LOTION THB 229

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CONTACT US DO DAY DREAM PLC. Investor Relations Department Tel: +662-917-1219 Fax: +662-917-3054 Email: ir@dodaydream.com Website: www.dodaydream.com Contact person

  • Ms. Chanoknan Thiemrat (Investor Relations)

Email: Chanoknan.t@dodaydream.com