SLIDE 1 REGENERATION THROUGH SENSE OF PLACE
DISTINCTIVE PAST – VIABLE FUTURE
Angharad Wynne BA, MA
SLIDE 2 Key Issues
- Sensory environment lacks management and thought
- Barry’s story is almost invisible
- Gateways make a very poor impression
- Signage needs improvement
- Navigation around the town isn’t easy or obvious
- Visitor focussed spaces have received investment and have improved
- Town centre frontage and atmosphere needs work
- Barry is a town of disparate areas or zones, it doesn’t hold together at present
- The community needs to be engaged in the process
- Cleaning and maintenance of key areas need improvement
- Some assets are poorly presented or overlooked.
SLIDE 3 Aims of this work
- To harness all regeneration activities, town centre planning and
developments within public realm towards communicating Barry’s story clearly, confidently and ingeniously
- To engage the residents and people of Barry behind a common vision for
the town and to encourage them to play their part.
- To raise Barry’s sense of ambition and raise its profile as a thriving and
attractive place to live, work, invest and play.
- To clarify Barry’s story and its future trajectory
- To develop a new brand proposition for Barry that communicates the
place’s story and vision clearly and consistently, in a contemporary and attractive fashion
- To make the place the hero
- To enhance the place making skills of the teams in and around Barry.
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SLIDE 5 HOW WE PROPOSE TO PROCEED
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Clarifying and defining the story you tell, the sense of place you communicate
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Gathering information, consulting the community
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One to one interviews with Business Leaders, Investors, Captains of Industry, key influencers
SLIDE 9 environment products communications behaviour
place story
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The PLACE BOARD
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The BIG IDEA!!.... THE PLACE BRAND
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Create a distinctive visual language that communicates Barry’s story and aspirations across all platforms
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Imbue and enliven public realm with your story – steep your place with sense of place, make it manifest in the environment
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Make the Place the Hero: pull down silos, work in partnership to develop your place
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Change and positive regeneration through Sense of Place is possible. If other places can do it, Barry can do it too.
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Any questions?
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Diolch / Thank You
