DISTINCTIVE PAST VIABLE FUTURE REGENERATION THROUGH SENSE OF PLACE - PowerPoint PPT Presentation

DISTINCTIVE PAST – VIABLE FUTURE REGENERATION THROUGH SENSE OF PLACE Angharad Wynne BA, MA

Key Issues • Sensory environment lacks management and thought • Barry’s story is almost invisible • Gateways make a very poor impression • Signage needs improvement • Navigation around the town isn’t easy or obvious • Visitor focussed spaces have received investment and have improved • Town centre frontage and atmosphere needs work • Barry is a town of disparate areas or zones, it doesn’t hold together at present • The community needs to be engaged in the process • Cleaning and maintenance of key areas need improvement • Some assets are poorly presented or overlooked.

Aims of this work • To clarify Barry’s story and its future trajectory • To engage the residents and people of Barry behind a common vision for the town and to encourage them to play their part. • To develop a new brand proposition for Barry that communicates the place’s story and vision clearly and consistently, in a contemporary and attractive fashion • To harness all regeneration activities, town centre planning and developments within public realm towards communicating Barry’s story clearly, confidently and ingeniously • To raise Barry’s sense of ambition and raise its profile as a thriving and attractive place to live, work, invest and play. • To make the place the hero • To enhance the place making skills of the teams in and around Barry.

HOW WE PROPOSE TO PROCEED

Clarifying and defining the story you tell, the sense of place you communicate

Gathering information, consulting the community

One to one interviews with Business Leaders, Investors, Captains of Industry, key influencers

environment place products behaviour story communications

The PLACE BOARD

The BIG IDEA!!.... THE PLACE BRAND

Create a distinctive visual language that communicates Barry’s story and aspirations across all platforms

Imbue and enliven public realm with your story – steep your place with sense of place, make it manifest in the environment

Make the Place the Hero: pull down silos, work in partnership to develop your place

Change and positive regeneration through Sense of Place is possible. If other places can do it, Barry can do it too.

Any questions?

Diolch / Thank You