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Discussion on the Communication strategy
- f the Study on the
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Discussion on the Communication strategy of the Study on the - - PowerPoint PPT Presentation
Discussion on the Communication strategy of the Study on the - - PowerPoint PPT Presentation
Discussion on the Communication strategy of the Study on the challenges and needs of family carers in Europe Ana Prez, Communication manager Disability Expert group meeting - 26 June 2018, Sitges 1 Context 2 What we have done so far
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What we have done so far Dissemination of the publication:
- Website
- Newsletter
- Media release
- Social media
Presentations at meetings:
- In Brussels
- In other EU countries
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Next : Joint campaigning
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But first, one example :
26 April 2017 European Pillar of Social Rights → Proposal EU Directive to improve work-life balance of parents and carers The COFACE campaign aims at supporting the Directive to be adopted
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Key Actions
ACTION 1 23 October 2017 (EPSCO Council) : Launch campaign + messages ACTION 2 17 November 2017 Proclamation Pillar : Press release + social media cards ACTION 3 7-8 December 2017 (EPSCO Council) : Joint statement coalition + pictures ACTION 4 21 February 2018: Public Hearing @ European Parliament + pictures MEPs ACTION 5 1-8 March 2018: The March of the Penguins for gender equality: 8 cards + media release
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Key Actions (2)
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ACTION 6 15 March 2018 (EPSCO Council) : Explaining the Directive + messages ACTION 7 16 April 2018 President Macron speaks at EP, Open letter with 51 organisations ACTION 8 25 April 2018 (World Penguin Day) : Sharing funny pictures and Gifs ACTION 9 7 June 2018 (EPSCO Council) Eight «Yes-No» Graphics and a playlist ACTION 10 18 June 2018 Open letter from 3400+ NGOs/Trade Unions to EPSCO Ministers
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Mobilisation ➔ Members
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Mobilisation ➔ European Institutions
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Mobilisation ➔ Partners
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Mobilisation ➔ Media
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Our joint campaigning on the challenges and needs of family carers in Europe
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What is our purpose? What resources do we have? What are our objectives? Who is our audience? What are our messages? How are we going to work?
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Joint campaigning : First questions
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Joint campaigning : 10 steps
Where are we now? Where do we want to go? How do we get there? Have we been successful? 1 Purpose – Why? 2 Analysis – Where? 3 Resources – What? 4 Objectives – What? 5 Audience – Who? 6 Messages – What? 7 Channels – Where? 8 Action plan – How long? 9 Monitoring – What? 10 Evaluation – What?
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When do we start?
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#1 Purpose – Why? #2 Analysis – Where? #3 Resources – What? #4 Objectives – What? #5 Audience – Who? #6 Messages – What? #7 Channels – Where? #8 Action Plan – How long? #9 Monitoring – What? #10 Evaluation – What?
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