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Discussion Materials Disclaimer Statements included or incorporated in these materials that use the word believes, anticipate, estimate, target, or hope, or t hat otherwise relate to the objectives, strategies, plans,
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Disclaimer
Statements included or incorporated in these materials that use the word “believes”, “anticipate”, “estimate”, “target”, or “hope”, or that otherwise relate to the objectives, strategies, plans, intentions, beliefs or expectations or that have been constructed as statements as to future performance or events, are “forward-looking statements” within the meaning that are not guarantees of future performance and involve risks and uncertainties that could cause actual results to differ materially from historical results or those anticipated at the time the forward-looking statements are made. Osotspa Public Company Limited (“OSP” or the “Company”) undertakes no obligation to publicly update or revise any forward-looking statement, whether as result of new information, future events or otherwise. OSP makes no representation and assume no liabilities against whatsoever about the opinion or statements of any analyst or other third party. OSP does not monitor or control the content to third party opinions or statements and does not endorse or accept any responsibility for the content or the use of any such opinion or statement. The information contained herein has been obtained from sources that the Company considers reliable, but the Company does not represent or warrant that the information is complete or accurate, in particular with respect to data provided by or regarding third parties. The information in the presentation does not purpose to be comprehensive or to contain all the information that a prospective investor may desire or require to decide whether or not to purchase securities of the Company. The information in the presentation might be incomplete or summarized and has not been independently verified and will not be updated. Such information may in the future be subject to audit, limited review or any other control by an auditor or independent party. Therefore, the information included in the presentation may be modified or amended in the future. The information in this presentation, including but not limited to forward-looking statements, applies only as of the date of this document and is not intended to give any assurances as to future results. The Company and each of its agents expressly disclaims any obligation or undertaking to update or release any updates or revisions to the information, including any financial date and any forward-looking statements, contained in this [presentation[. This presentation includes forward-looking representations or statements on purposes, expectations or forecasts of the Company or its management up to the date of release of this document. Said forward-looking representations and statements or forecasts are mere value judgments of the Company and do not imply undertakings of future performance. Additionally, they are subject to risks, uncertainties and other factors, which were unknown or not taken into account by the time this document was produced and released and which may cause such actual results, performance or achievements, to be materially different from those expressed or implied by these forward-looking statements. Moreover, these forward-looking statements are based on numerous assumptions (which are not stated in the presentation) regarding the Company’s present and future business strategies and the environment in which the Company expects to operate in the future. There are many factors, most of them out of the Company’s control, which may cause the Company’s actual operations and results to substantially differ from those forward-looking statements. Accordingly, you should not place undue reliance on forward-looking statements due to the inherent uncertainty therein. Certain financial and statistical information contained in this document is subject to rounding adjustments. Accordingly, any discrepancies between the totals and the sums of the amounts listed may be due to rounding. In additional, certain figures contained in this document, which have also not been subject to financial audit, are combined and pro forma
- figures. The information and opinions in this presentation are not based upon a consideration of your particular investment objectives, financial situation or needs. You may wish to
seek independent and professional advice and conduct your own independent research and analysis of the information contained in the presentation and of the business, operations, financial condition, prospects, status and affairs of the Company. This presentation discloses neither the risks nor other material issues regarding an investment in the securities of the Company. The information included in this presentation is subject to, and should be read together with, all publicly available information. Any person acquiring securities of the Company shall do so on their own risk and judgement over the merits and suitability of the securities of the Company, after having received professional advice or of any other kind that may be needed or appropriate but not only on the grounds of this presentation. By delivering this presentation, the Company is not providing any advisory, purchase or sale recommendation, or any other instrument of negotiation over the securities or financial instruments of the Company. This presentation does not constitute or form part of, and should not be construed as, any offer, inducement, invitation, solicitation or commitment to purchase, subscribe to, provide or sell any securities, services or products or to provide any recommendations for financial, securities, investment or other advice or to take any decision. This presentation is not and shall not constitute an offer for the sale of securities in Thailand or any jurisdictions. By attending to or receiving this presentation you agree to be bound by the foregoing restrictions and limitations and acknowledge that you understand the legal and regulatory sanctions attached to the misuse, disclosure or improper circulation of the presentation.
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Agendas
Company Overview Business Highlights Market Share Performance Financial Performance Appendix
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Note: (1) Revenue from sales and services, adjusted for impact of White Group (deconsolidated in 2016) and Future Group (divested in Jan 2018) as well as Unicharm termination (Osotspa terminated distribution agreement with Unicharm in 2017; Underwent SKU rationalization of personal care products from 2015 to 2017) (2) Osotspa disposed equity interest in Future Group, which operates media business, in January 2018 (3) Primarily sales to customers in Cyprus, the United Arab Emirates, and Saudi Arabia
A Leading Consumer Products Company in Thailand With 127 Years of Legacy
Leading Thai consumer products company with
products in non-alcoholic beverages, personal care products, healthcare products, and confectionery
127 years of legacy in Thailand with iconic brands and
leadership across categories
Strong distribution with ~470,000 points of sales
throughout Thailand
Well-established and leading regional presence with
strong positioning to capture the attractive growth in consumer spending in CLM markets
Global presence with Osotspa’s products distributed in 25
countries in 5 continents 2017(1) : THB 24,571 mm
Revenue by Segment Company Overview
2017: THB 21,171 mm 2017: THB 4,209 mm
Domestic beverage 71% Domestic personal care 9% International beverage 19% International personal care 1% Myanmar 64% Cambodia 8% Laos 9% Indonesia 9% Other overseas markets (3) 11%
Revenue from sales of beverage and personal care products
Beverage 77% Personal care 9% Supply chain services 13% Other 1%
Revenue from International Sales Key Brand Families
Beverage Personal care
“Brain and Body Boost” including energy drinks, sports drinks and RTD coffee (together called “Wake-Me-Up”) and functional drinks (“Look Good, Feel Good” drinks) Baby and women’s care products
M-Presso Som In-Sum Chalarm Lipovitan-D
Supply chain services Other
Producing products under OEM and JV Confectionary business and media business (2)
Krisnaklan Yatard4 Botan
4 Energy Drinks Functional Drinks Confectionary Healthcare Other Notable Brands:
Brand 1H 2018 Market share Market Position Products 2017A Sales (THBmm) (1) 38.9%(2) 7.8% (2) 2.8%(2) 2.6%(2) 10,501 (1) 2,823 (1) 613 (1) 250 (1) 5.5%(3) 232 (1) 1.2%(3) 81 (1)(4) 16.9% 778 (1) 35.7% 30.1% 23.8% 27.2% 15.3% 418 N/A 500 N/A 146 43.2% 6.8% 184 (5) N/A
Source: Nielsen and Frost & Sullivan, Market share and market position in respective markets by retail sales value as of 2017, except for RTD coffee and sports drink (Q2 2018) (1) Domestic sales only; ; (2) Share of retail sales value in Thailand in June 2018 (3) Share of retail sales value of ready-to-drink coffee and sports drink in Thailand in H1 2018`; (4) RTD Coffee was launched in February 2018; Sales data as
- f 1H 2018, and (5) 2017 Women’s beauty care Cologne sales
Beauty products Baby products Energy drinks
A Treasure Chest of Leading Iconic Brands
Functional drinks (Look Good, Feel Good) Liquid soap Detergent Talcum Utensil wash Moisturizers 2 1 Cologne Deodorants 1 1 RTD coffee Sports drinks 2
Wake-Me-Up Drinks
2
Chalarm Som In-Sum (2017) (2017) (2017) (2017)
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Our Strengths and Strategies
Leveraging on solid strengths of our core business… … To expand and enhance our position further
Broad and highly recognizable portfolio of brands with established presence across product lines
1
Well established “CLM” presence
2
Highly penetrated and robust distribution network
3
Strong R&D team with deep local insight
4
Fully integrated, highly scaled and flexible manufacturing allowing for cost competitiveness and high margin
5
Experienced board of directors and management
6
Strengthen domestic presence in broader non- alcoholic beverages and expand personal care
1
Leverage market-leading position in Thailand to sustain and expand to other regional and
- verseas markets
2
Focus on cost efficiency and margin enhancement through the “net revenue management” principle
3
Continuous investment in human capital and innovation capability
4
Our overall objective is to leverage our business strengths to grow faster than the market and also improve our margins
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Agendas
Company Overview Business Highlights Market Share Performance Financial Performance Appendix
7 Wake-Me-Up
Energy drinks Sports drinks RTD coffee Functional drinks
How We Look at Our Market
Domestic beverages(1) CLMV Energy drinks Personal care Market characteristics Market size & growth Our approach to the market
Relatively mature for energy
drinks
Higher growth for niche
categories
Functional drinks Energy drinks for women High growth markets Significant development
potential
Stable domestic market Myanmar offers
considerable growth headroom
2017 market size(2) (THBbn) CAGR (’13 - ’17) CAGR (’18E - ’22E) Energy drinks 23.4 1.7% 2.2% Sport drinks 9.3 6.3% 4.7% RTD coffee 10.8 7.7% 4.1% Functional drinks 6.7 3.2% 6.0% 2017 market size(2) (THBbn) CAGR (’13 - ’17) CAGR (’18E - ’22E) Cambodia 5.4 40.7% Laos 0.9 18.9% Myanmar 9.4 60.9% Vietnam 14.2 13.2%
11.0%
Myanmar
- nly: 14.9%
2017 market size(2) (THBmm) CAGR (’13 - ’17) CAGR (’18E - ’22E) Thailand(3) 13,035 0.7% 1.7% Myanmar(4) 413 2.2% 3.7% Multi-segment approach Target sub-segments within Brain and
Body Boost (“BBB”) category Customize / localize products (special formulations, can packaging etc.) Partner with local distributors Transition into manufacturing model in Myanmar Multi-products under two key brands strategy
Source: Frost & Sullivan Note: (1) Osotspa focuses on energy drinks, sport drinks, functional drinks and RTD coffee; (2) Retail sales value; (3) Includes Baby Talcum, Baby Liquid Soap, Baby Detergent, Baby Moisturizer, Baby Utensil Wash, Women’s Cologne, Women’s Deodorants, Liquid Soap and Cooling Talcum; (4) Includes Baby Bath Cleanser, Baby Moisturizer, Women’s Cologne, Deodorants, Liquid Soap and Talcum Powder Energy drinks, sports drinks, ready-to-drink coffee and functional drinks are internally referred to as “Brain and Body Boost (BBB)” drinks Energy drinks, sports drinks, and ready-to-drink coffee are together internally referred to as “Wake-Me-Up” drinks Functional drinks and other new categories of beverages which may be added to company’s portfolio in the future are internally referred to as “Look Good, Feel Good” drinks
Look Good, Feel Good
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Brand Target market
38.9%(2) 7.8%(2) 2.8%(2) 2.6%(2) 0.6%(2) 5.5%(3)
Mass market consumers
1.2%(3)
Mass market consumers
16.9%
Consumers seeking daily
Vitamin C requirements in easy and drinkable way
A Suite of Iconic Brands Enables Us to Implement the Portfolio Strategy
1 2
Source: Nielsen and Frost & Sullivan Note: (1) Domestic market share and market position in respective markets by retail sales value as of June 2018; (2) Share of retail sales value in Thailand in June 2018 (3) Share of retail sales value of ready-to- drink coffee and sports drink in Thailand in H1 2018
Mass market; ~30y and
above Sports drinks Energy drinks RTD Coffee
M-Presso Chalarm Som In-Sum
Brand Target market ~27 - 35y pragmatic
mothers with children up to three years old
Active and modern
women ~18 - 25y
Liquid soap Detergent 1 1 2 Talcum Utensil wash Cologne Deodorants
Beauty products Baby products
Moisturizers Liquid soap Cooling talcum
35.7% 30.1% 23.8% 27.2% 15.3% 43.2% 6.8% 2.9% 12.7%
Premium market; ~40y
and above
Mass market; northern
and southern Thailand
Female consumers Young urban consumers H1 2018 market share(1)
Multi brands approach Multi products approach
Functional drinks
2 H1 2018 market share(1)
(2017) (2017) (2017) (2017) (2017)
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Our Portfolio Strategy is Clearly Demonstrated by our Stabilized Share for Energy drinks and also Growing Market share in Other Segments
Energy drinks Functional drinks Baby liquid soap
56.4% 55.6% 54.4% 54.3% 54.4% 21.9% 23.1% 23.2% 22.4% 22.3% 15.8% 14.9% 15.3% 15.4% 15.5% 6.0% 6.4% 7.1% 7.9% 7.3%
2015 2016 2017 Q1 2018 Q2 2018 Osotspa Carabao Group TC Pharma Others
Strategies to maintain market share in energy drinks:
Optimize brand portfolio Enlarge target market (students, women): Launch of new beverage products Repositioning of Som In-Sum
A close #2 position in domestic functional drinks1:
C-Vitt’s net sales value grew at CAGR of
29.8% from 2015 to 2017
C-Vitt’s net sales for H1 2018 alone is
44.9% higher than H1 2017
38.1% 37.2% 34.2% 36.4% 35.0% 17.5% 15.6% 14.6% 12.2% 13.0% 12.4% 12.7% 12.7% 11.4% 13.5%
0% 5% 10% 15% 20% 25% 30% 35% 40% 2015 2016 2017 1Q'18 2Q'18 % Market Share by Value of Domestic Baby Liquid Soap in Thailand Babi mild (Osotspa) Johnson Baby (J & J) D-Nee (Neo Corporate)
Gaining market share since launch of Babi Mild Sakura:
Launched Babi Mild Sakura range
(late 2017)
Increase an already significant market
share of domestic baby liquid soap
Source: Frost & Sullivan, Nielsen pps : Percentage points Note: Domestic market share by retail sales value
(1) In 2Q’18
2017 Q2 2018 Market Share by Value of Domestic Functional Drinks in Thailand
23.8% 27.5%
Market Share by Value of Domestic Energy Drinks in Thailand, by Firm
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Distribution Network Is One of Our Key Assets
Traditional trade Modern trade Cash van & Vending Machines Distributors
70 direct distributors 5,500 secondary distributors Long-term relationship with Osotspa
Strengths
Key channel for Company’s high volume products Widely available across the country Low cost to serve Key channel for selling Company’s premium and
personal care products
Accelerate distribution of newer
products
Deliver products directly to
retailers and consumers
Point of sales
Over 454,000 point of sales (1.1 point of sales for every km2 in Thailand) Approximately 16,000 point of sales (0.3 point of sales for every km2 in Thailand) Products available across c.16k
vending machines
Proportion of sales
Different product nature requires different distribution mix
83.7%
Beverage
32.5%
Personal care
67.5%
Beverage Personal care
16.3%
Close to 100% distribution for flagship products
95%
(1)
97%
(2)
Source: Company information pps : Percentage points Note: (1) Numeric distribution coverage for 2017
(2) Weighted distribution coverage for 2017
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Established “CLM” Presence to Capture Attractive Growth in the Region
Myanmar Laos Cambodia Thailand
Myanmar Laos Cambodia Year of entry
1997 More than 20 years ago Almost 20 years ago
Brands Market share
37.5%(1) (#1 in energy drinks in
2017)
M-150 is #1 in terms of revenue in
2017
Sales
CAGR (‘15-’17) : 18.5% CAGR (‘15-’17) : 9.5% CAGR (‘15-’17) : 33.2%
1,903 2,812 2,671 2015 2016 2017 306 337 366 2015 2016 2017 183 278 325 2015 2016 2017
Source: Frost & Sullivan Note: (1) Market share by retail sales value in Myanmar 397
617 2,105 3,312 3,539
498
754 1,626 2,631 2,840
512
899 1,366 2,463 3,057
2013 2014 2015 2016 2017 Osotspa TC Pharma Others
Osotspa has considerably grown its market share(1) and retail sales value in Myanmar
Expansion of lower price tier product category
Dual-fold strategy of introducing tailored products, and partnering with a leading local distributor
Launched special formulation of Shark in 1998
for Myanmar targeting premium market
Introduced M-150 for mass consumers 1 1 Formation of JV with Loi Hein JV with Loi Hein, one of the largest beverage
distributors with over 30,000 outlets in Myanmar
1,407 2,270 5,097 8,405 9,436 Retail sales value (THBmm)
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Beverage Strategy: Maintain Market Share for Energy Drinks and Gain Market Share in Other Beverage Segments
Note: Market share by retail sales value
(1) Functional drinks and other new categories of beverages which we do not currently offer, but which may be added to our portfolio in the future are together internally referred to as “Look Good, Feel Good” drinks
Sports drinks RTD Coffee Functional drinks
Leverage the iconic “M” master brand Improve product offerings through consumer insights Leverage on iconic “M” master brand identity coupled with
promotions
Leverage existing wide distribution network
Energy drinks
Strategic focus Medium term target
Portfolio optimization through price points, targeting customers
and occasions
Focus on functional benefits Maintain market share in the domestic energy drinks market by
value
>54% market
share, in line with historical
c.15% market
share, up from current 5.7%
Launch products in the “Look Good, Feel Good”(1) category,
targeting functional needs of consumers
c.10% share of
total beverages revenue
c.10% market
share, from current negligible share Expand beverage product portfolio to capture more consumption occasions
Wake-Me-Up drinks Look Good, Feel Good drinks
54%
5.7% 15.0% 2017 Medium term goal approx. Domestic market share based on retail sales value Domestic market share based on retail sales value 10% Domestic market share based on retail sales value Share based on retail sales value 10%
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Personal Care Strategy: Continue to Grow and Gain Market Share in All Segments
Reinforce and grow current market strength in baby care products
Target premium and health and wellness category
Focus on on-trend segments such as organic range baby care products
For example, the increase in sales of personal care products (+18.3% 1H YoY) in Thailand was primarily due to increased sales of Babi Mild Sakura products and a new Twelve Plus powder product in 1H 2018
Reinvigorate and reposition the Twelve Plus brand to target young women
Expanding target group
Introduce other personal care products to target a broader consumer base and increase margin
More premium products to capture higher margin 25.1% 30.0% 2017 Medium term goal 15% Targeted contribution of new skin care brands to total revenue from domestic sales
- f personal care products in
the medium term Domestic market share based on retail sales value
Note: Medium term target are targets, not projections. Meeting these targets is subject to uncertainties and factors beyond Company’s control. Actual results may differ from the stated medium term goals
(1) Hotels, Restaurants, Catering channels
approx. Research & Development
Quicken development time, reducing overall time to market
R&D budget of c.1-2% of revenue from sales Distribution
Strengthen asset light distribution capabilities (eg. distributor owned and operated cash vans)
Develop emerging channels such as vending machines, E-commerce, HoReCa(1) Healthcare and Confectionary
Leverage healthcare and pharmaceutical heritage to launch / re-launch products in the health and wellness categories
Re-design and re-package brands such as Ole
Strategic focus Medium term target
Baby Care Women’s Beauty Care
Launch up to three new product ranges in the medium term Overall, plan to launch three to four new skin care brands in the medium term
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International Strategy: Focusing in Myanmar And Growing in New Markets
Country Channel
Leverage strong brand identity and portfolio,
coupled with geographic+ cultural proximity to grow in CLMI(1) markets
Ensure deep market penetration by
working closely with leading local distributors / partners
Myanmar Laos
Cambodia
Indonesia Vietnam China
Note: (1) CLMI stands for Cambodia, Laos, Myanmar, Indonesia; (2) Medium term target are targets, not projections. Meeting these targets is subject to uncertainties and factors beyond company’s control
Overseas revenue contribution from beverages 15% 20% 2017 Medium term(2) Others
Bolster market position by establishing local manufacturing facility through JV with Loi
Hein and backward integration into manufacturing
Higher gross profit margin Increased distribution and marketing presence Considerably lower time to market Setup new distribution routes to cover untapped regions Continue strengthening local market position through strategic partnerships with local
partners and increasing market penetration
Grow in the baby care category Customize products + packaging, expand distribution, targeted marketing strategies
Achieve a top 3 market position in energy drinks by 2020
Grow in the baby care category For Indonesia, reposition products according to consumer preference (eg. use of
energy drinks for various drink occasions)
Explore opportunities of partnering in Vietnam, expected to launch personal care
products in 2019
Evaluate market entry into China and Vietnam; evaluating with prospective distributors
for market entry
Increase brand presence in the Middle East, and Europe through partnerships and E-
commerce
Strong presence in Thailand continue to remain the centerpiece of international expansion strategy
Category
Launch tailored energy and functional
drinks, aiming to become a regional leader in these categories
Grow in Personal Care products by
leveraging brand strength and launching new product ranges
- Osotspa / Loi Hein hold 85%/15%
in JV
- Planned CapEx for this project
amount to THB771.0mm for 2018 and THB1,653.0mm for 2019
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Key examples
Margin Strategy: Our Margin Improvement Programs
Continuous Efforts to Enhance Return on Assets and overall Profitability
Note: (1) An approach focusing on optimizing pricing and promotions, monitoring and optimizing costs, and coordinating delivery of net revenue and gross profit targets across brands and customers.
Phase I (started 2017) Phase II (starting 2018) Identify savings on cost of raw materials and packaging materials
Savings on price / unit or volume of
raw materials
New formulations New packaging designs
1 2 3 4
Identify savings from our logistics network
Optimization initiatives (such as
transport optimization)
Vendor management
Reduce administrative expenses
Reviewing each expense item and
identify opportunities for savings Planning to expand the scope of the program to cover manufacturing
- perations
Improve cost efficiency
Objectives
New formulation of M150 that optimizes costs as well as appeal to consumers’ preferences
New glass furnace in Ayutthaya which will be functional in second half of 2018 would add to the operational and cost efficiency
Implementation Use of proceeds
Enhance margin
Reinvest in the business
Returns to shareholders
Key examples
Sourcing strategy for glass cullet that minimizes the impact of the increasing trend of glass cullet price
Implementation of Net Revenue Management(1) for achieving sustainable and profitable growth
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Agendas
Company Overview Business Highlights Market Share Performance Financial Performance Appendix
17
Market Share of Domestic Energy Drinks by Key Brands (by Value)
Market Share Update for Energy Drinks in Thailand
56.4% 55.6% 54.4% 54.6% 54.7% 53.8% 54.6% 54.3% 54.4% 21.9% 23.1% 23.2% 23.7% 23.1% 23.2% 22.7% 22.4% 22.3% 15.8% 14.9% 15.3% 15.2% 15.2% 15.4% 15.3% 15.4% 15.4% 6.0% 6.4% 7.1% 6.5% 7.0% 7.6% 7.5% 7.9% 7.9% 2015 2016 2017 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Osotspa Carabao Group TC Pharma Others
Market Share of Domestic Energy Drinks by Company (by Value)
39.0% 38.3% 38.6% 37.8% 37.8% 9.4% 9.5% 9.2% 9.2% 9.2% 23.0% 23.1% 22.5% 22.3% 22.1% 12.4% 12.6% 12.0% 11.9% 12.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
Remained #1 in the Thai energy drinks market:
Maintain >54% market share in line with
medium term target
Our market share for energy drinks have
stabilized since Q1 2017.
Portfolio strategy in action:
Source: Frost & Sullivan, Nielsen Note: Domestic market share by retail sales value
- 1. The quarterly figures are estimated using a simple average of the monthly figures provided.
M-150, -120 bps Carabao Dang, -90 bps Krating Daeng, -40 bps Lipovitan-D, -20 bps Chalarm, -20 bps Som-in-Sum, +170 bps
Portfolio strategy enable us to target
different segment of customers and implement different pricing strategy for our products which help maintain / increase our
- verall market share
Market share of Som-in-Sum (targeting
women) has increased by 170 bps from 1.0% in July 2017 to 2.7% in June 2018.
Market Share Change from 2017 to Q2 2018 (in bps)
3.0% (1) 1.2% 3.2% 1.3% 3.1% 2.0% 2.9% 2.5% 2.8% 2.9%
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5.9% 5.6% 13.9% 16.7% 4.0% 4.6%
2017 H1 2018 Market Share by Value of Domestic Functional Drinks
Peptein C-vitt Calpis
Market Share Update for Functional Drinks in Thailand
25.4% 25.3% 25.5% 24.7% 24.0% 27.7% 25.4% 28.1% 28.4% 32.9% 32.8% 31.3% 32.9% 28.9% 29.6% 33.9% 31.7% 29.2% 9.6% 12.6% 13.7% 13.9% 15.2% 14.5% 11.4% 12.0% 14.7% 8.5% 7.8% 9.8% 8.7% 12.7% 10.2% 7.6% 8.3% 9.4% 23.6% 21.4% 19.7% 19.8% 19.2% 17.9% 21.7% 19.9% 18.3%
2015 2016 2017 Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18 Q2 '18
Osotspa Cerebos TC Pharma Sappe Others
Source: Frost & Sullivan, Nielsen Note: Domestic market share by retail sales value
(1) Market share of C-Vitt, Calpis, Peptein
Market Share of Domestic Functional Drinks by Company (by Value) Market Share of Domestic Functional Drinks by Key Brands (by Value)
Success in gaining position in domestic functional drinks(1):
Market share continued to grew from 24.0%
in Q2 2017 to 28.4% in Q2 2018
Market share gap with the #1 player has
narrowed down from 8.2% in Q1 2017 to 0.8% in Q2 2018
Both C-Vitt and Calpis have been
growing market share
Particularly, C-Vitt’s net sales value
grew at CAGR of 29.8% from 2015 to 2017 and 44.9% from H1 2017 to H1 2018.
Production capacity of C-Vitt recently
increased from 90 to 184 mm bottles in July 2018
+160 bps +280 bps
- 30 bps
26.9% 23.8%
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Market Share Update for Personal Care Product in Thailand
Gained the most share among key players since the launch of Babi Mild Sakura
Launched Babi Mild Sakura range
(late 2017)
Increased an already significant market
share of domestic baby liquid soap
Remained #2 in Baby Talcum product
Market share has stabilized since 2017. Babi Mild Talcum’s net sales for 1H18
alone is 41.6% higher than 1H17
Source: Frost & Sullivan, Nielsen pps : Percentage points Note: Domestic market share by retail sales value
- 1. The half year figures are estimated from the 2 quarterly figures provided In the industry report using a simple average.
Market Share of Domestic Baby Liquid Soap by Company (by Value) Market Share of Domestic Baby Talcum by Company (by Value)
38.1 37.2 34.2 35.7 17.5 15.6 14.6 12.6 12.4 12.7 12.7 12.5 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 2015 2016 2017 H1 2018 Babi Mild (Osotspa) Johnson Baby (J & J) D-Nee (Neo Corporate Co., Ltd) 29.6 27.8 23.6 23.8 23.4 22 23.2 23.2 33.4 35.9 37.7 37.8 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 2015 2016 2017 H1 2018 Babi Mild (Osotspa) Johnson Baby (J & J) CARE (Colgate-Palmolive)
+150 bps
Market Share Change from 2017 to H1 2018 (in bps)
- 20 bps
- 200 bps
+20 bps
Market Share Change from 2017 to H1 2018 (in bps)
+0 bps +10 bps (1) (1)
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Agendas
Company Overview Business Highlights Market Share Performance Financial Performance Appendix
21
Q2 2018 Key Developments
New Product Launch
Chalarm Black Galingale launch in August 2018 with men’s health benefit New formulation of M-150 for domestic market with the same taste profile, same consumer preference, and same
efficacy, but lower cost already hit the shelves in April 2018
C-Vitt Production Line Completion
The new C-Vitt production line has increased our manufacturing capacity for C-Vitt by up to 94 million bottles per year
(to 184 million bottles) of C-Vitt products as our previous C-Vitt production line was operating at close to maximum capacity since 2017
1 2 Completion of Glass Furnace Maintenance (Cold Tank Repair)
Cessation was from December 2017 to April 2018 for maintenance of the glass furnace in our Ayutthaya factory which
resulted in (a) reduction in OEM bottle sales and (b) lower gross margin given lower revenue, but similar fixed cost
3
Allow recovery of OEM bottle sales, and the use of a lighter weight bottle, that has high flexibility in cullet ratios Has a lower fixed cost per unit of beverage (will positively contribute to the beverage business’ margin)
4
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Q2 2018 Key Developments
Evaluating Market Entry
Expect to launch personal care products in Vietnam in late 2018 or early 2019 Currently evaluate using a controlled and measured approach with prospective partners/distributors for beverage market
entries into China and Vietnam
Aim to establish strong positions in market segments such that we can establish sustainable positions at affordable cost,
with the right partners
Progress in Myanmar Market
Received in June 2018 an investment license from the Thilawa Special Economic Zone Management Committee
together with a 5-year corporate tax exemption starting from the start date of commercial operations and a 50% corporate tax exemption for the following 5 years
Entered into a long-term land lease for the land for the manufacturing facility in July 2018, expect the factory to be
- perational in Q4 2019
Intend to set up new distribution routes to cover areas where there may not previously have been significant distribution
coverage
5 6 Depreciation of Myanmar Kyat
The Myanmar Kyat depreciated, against the Thai Baht, c.7.2% between H1 2017 and H1 2018
Reduction in Glass Cullet Price
The price of glass cullets, in Thai Baht per kilogram, decreased 13.8% between Q1 2018 to Q2 2018, from THB 3.6 to
THB 3.1
7 8
23
Key Financials Overview
Note: (1) Revenue from sales and services
(2) Adjusted financials are based on adjustments to normalize financials by taking out non-recurring items and impacts from recent developments such as termination of Unicharm distribution agreement, deconsolidation of White Group,
and disposal of Future Group
(3) Adjusted EBT is calculated as adjusted EBITDA minus depreciation and amortization, and interest expense
THBmm 2015 2016 2017 ‘15-'17 CAGR H1 2017 H1 2018 H1’ 18 Growth
- Cons. Sales
31,739 32,267 25,878
- 9.7%
12,912 12,214
- 5.4%
- Cons. Gross Profit
9,402 9,687 8,447
- 5.2%
4,197 3,879
- 7.6%
Margin (%) 29.6% 30.0% 32.6% 32.5% 31.8%
- Cons. EBITDA
4,161 4,853 4,834 7.8% 2,736 2,340
- 14.5%
Margin (%) 13.1% 15.0% 18.7% 21.2% 19.2%
- Cons. EBT
2,961 3,656 3,660 11.2% 2,155 1,764
- 18.1%
Margin (%) 9.3% 11.3% 14.1% 16.7% 14.4% THBmm 2015 2016 2017 ‘15-'17 CAGR H1 2017 H1 2018 H1’ 18 Growth
- Adj. Sales(1) (2)
24,990 25,900 24,571
- 0.8%
11,988 12,144 1.3%
- Adj. Gross Profit(2)
8,391 8,818 8,256
- 0.8%
4,074 3,856
- 5.4%
Margin (%) 33.6% 34.0% 33.6% 34.0% 31.7%
- Adj. EBITDA(2)
4,232 4,897 5,033 9.1% 2,580 2,127
- 17.6%
Margin (%) 16.9% 18.9% 20.5% 21.5% 17.5%
- Adj. EBT(2) (3)
3,032 3,700 3,858 14.7% 1,999 1,550
- 22.5%
Margin (%) 12.1% 14.3% 15.7% 16.7% 12.8%
Key Reported Financials Adjusted Financials
Termination of Unicharm Distribution Agreement
Rationale: Exit non-core lower margin operation Terminated in Dec 2016 with effectiveness in Mar
2017
Deconsolidation of White Group
Rationale: Change in de facto control in a non-
core business
Accounted for under equity method from Jul 2016, no
impact to H1 2017 or H1 2018
Disposal of equity stake in Future Group
Rationale: Exit non-core lower margin operation Completed in Jan-2018, resulting in a one-time gain
from sale in H1 2017
H1 2018 EBITDA
Cost management and rationalization initiatives have
significantly contributed to improve our Adjusted EBITDA margin and EBITDA margin from 2015 to 2017
In H1 2018 EBITDA declined from H1 2017 due to: Increase of expense relating to launch of new
products, repositioning of existing products and marketing activities to build brand awareness
Increased market price of glass cullet, The temporary cessation of operations at our
Ayutthaya glass factory, while fixed costs were still incurred in H1 2018,
Despite exiting a low-margin business, we still face
headwinds in raw materials for the Beverages business
Adjustment Items EBITDA Explanation
24
(THBmm)
Domestic Beverage Products
Note: (1)
Quarterly Sales Performance
(1)
(THBmm)
Domestic Personal Care Products
(THBmm)
International Sales
(THBmm)
Supply Chain Services(1)(2)
827 644 547 654 746 779 384 336 361 579.2 269 347 1,210 980 908 1,112 1,014 1,126 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Myanmar Others 2017 Ave Quarterly Sales: 1,052 553 505 578 651 392 416 157 180 234 208 201 287 710 685 812 859 593 703 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Others C-Vitt 266 259 343 384 342 313 146 161 185 139 175 165 29 27 29 29 28 28 441 448 556 551 545 506 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Babi Mild 12 Plus Others 3,956 3,393 3,839 3,778 3,906 3,569 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 2017 Ave Quarterly Sales: 3,742 2017 Avg Quarterly Sales: 499 2017 Ave Quarterly Sales: 758
Note: (1) Adjusted for Unicharm termination
(2) Includes revenue from OEM agreements with customers for glass bottles and personal care products we manufacture
Implementation
- f SAP/HANA
system
- 16.2%
%YoY Q1 ‘18 Q2 ‘18 %YoY %YoY 2018 Ave Quarterly Sales: 3,738 2018 Ave Quarterly Sales: 1,070 2018 Ave Quarterly Sales: 648 +14.9%
- 16.5%
Q1 ‘18 Q2 ‘18 +2.6% +23.6% Q1 ‘18 Q2 ‘18 +13.1%
- 1.3%
%YoY Q1 ‘18 Q2 ‘18 +5.2% 2018 Avg Quarterly Sales: 526
25
6,889 6,991 6,652 3,070 3,234 1,569 1,653 4,058 4,158 3,948 2,064 2,039 3,885 3,954 3,755 1,754 1,605 2,349 2,277 1,888 982 1,364
2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018 Packaging Raw Materials Excise Tax Other
Financial Overview (Consolidated)
2Q Performance Update
Cost of Goods Sold (THBmm)
The cost of goods sold as a percent of
adjusted sales increased from 65.6% in H1 2017 to 67.9% in H1 2018, primarily due to:
An increase in the Other Cost of Goods Sold, attributable to manufacturing expenses for the filling plants and the personal care plants.
Note: (1) This cost of goods sold figure is adjusted to exclude Unicharm,
Selling, General and Administrative Expenses (THBmm)
1,956 1,463 1,242 590 760 369 340 2,615 2,684 2,139 1,070 1,007 507 506 2,281 2,758 1,942 712 716 324 354
6,853 6,905 5,322 2,373 2,482 1,199 1,200 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018 Advertising and promotion expenses Distribution and Other selling and marketing expenses Administrative expenses Total
Advertising and promotion expenses increased
from H1 2017 to H1 2018, due to:
Continued advertising, post-product launch (Twelve Plus perfume fresh talcum and Babi Mild White Sakura)
Building brand awareness in connection with new brands (M-Presso) and existing brands (re-launching Som-In-Sum).
In H1 2018, administrative expenses increased
due to higher depreciation from new office buildings and personnel costs. However, this increase will be limited due to the sale of our equity stake in Future Group in Jan 2018, resulting in lower administrative expenses.
849 866 975 773
68.8% % of Adjusted Sales 67.1% 66.1% 65.6% 67.9% 52.9% 54.2% 27.4% % of Adjusted Sales 26.7% 21.7% 19.8% 20.4% 21.5% 20.0%
(1) (1) (1)
394 691 17,181 17,380 16,243 7,870 8,242 3,678 4,092
26
896 595 911 475 2,664 2,730 172 332 234 102 1,068 927 1,145 576 2015 2016 2017 H1 2018 H2 2018E 2019E
Assets under construction/installation Property, Plant and Equipmnent Total
Capital Expenditure, Dividend Policy and Capital Structure Policy
Capital Expenditures (“Capex”)
Note: (1) Planned capital expenditures in relation to the projects which have been approved by the Company
(2) Net profit in the consolidated financial statements of the Company after deduction of all types of reserves as prescribed by the law and the Company's Articles of Association
3.4% 2.9% 4.4% 4.7% (THBmm) % Sales
Planned Capex (1)
Planned Capex for 3 main strategic projects:
New beverage production facility in Myanmar: Expected capex for first phase of THB2,424mm (with THB771mm in 2018 and THB1,653mm in 2019) with operations starting in Q4 2019
New furnace at the glass factory at Rojana Industrial Park: Expected capex of THB1,800mm (with THB873mm in 2018 and THB927mm in 2019)
New talcum factory at Latkrabang industrial estate: Expected capex of THB167mm (with THB17mm in 2018 and THB151mm in 2019)
Planned capex in 2018 also includes maintenance of machinery and equipment (THB295mm), for more efficiently using cullet in glass manufacturing processes (THB85mm), for building and land improvement (THB339mm) and other capex (THB284mm)
Strategic projects completed in H1 2018:
Replacement of a furnace at one glass factory: capex of THB939mm (with THB152mm in 2017 and THB787mm in 2018). The replacement has allowed the company to produce lighter glass bottles production in an effort to optimize raw material and production costs
New C-Vitt production line: capex of THB80mm in 2018. Increase manufacturing capacity for C-Vitt by 94.0mm bottles per year
Company will pay dividends to shareholders of not less
than 60% of net profit(2)
Dividend consideration subject to cash flow availability,
company’s performance, financial status, contracted
- bligation, cash reserves and relevant factors
Will consider to pay more if excess cash available
Dividend Policy
5,721
29 106
5,750 106
- ≤1 year
Between 1 and 5 years ≥ 5 years T Financial Lease Loans from Financial Institutions
H1 2018 Debt Maturity (THB mm) Company intends repay through IPO proceeds
Capital Structure
27
Agendas
Company Overview Business Highlights Market Share Performance Financial Performance Appendix
28
Mid-term Business Plan
Key Segment Items Osotspa Metrics Medium Term Plan(1) Domestic Beverage Products
Domestic Energy Drink Market Share
- 17A: 54.5%(2)
- Maintain historical level of market share
- Plan to launch 6 – 9 new beverage products in the medium-term to capture newer
consumer trends
- >50% launches focused on Look Good, Feel Good drinks category
Sales Growth(6)
- ’15 – 17A CAGR: (1.1%)
- ’18 – ’20E CAGR for Thai Energy Drinks market by sales value is 2.0%(2)
Domestic Sports Drinks Market Share
- ’17A: 5.7%(3)
- Market share of 15% in the medium term
Sales Growth(6)
- ’15 – 17A CAGR: (14.0%) (4)
- ’18 – ’20E CAGR for Thai Sports Drinks market by sales value is 4.4%(2)
RTD Coffee Market Share
- N/A
- Reach market share of 10% on the medium term
Sales Growth(6)
- N/A
- ’18 – ’20E CAGR for Thai RTD Coffee market by sales value at 3.3% (2)
Domestic Functional Drinks Share of Revenue(6)
- ’17A: 1.3%(5)
- To increase sales to 10% of total revenues from sales of beverage products
C-Vitt Production Capacity
- ’17A: 90mm bottles
- Production capacity increase from 90 to 184 mm bottles in July 2018
- Currently operates at maximum capacity
Domestic Personal Care Products
Domestic Baby Care Products Market Share
- ‘17A: 25.1% (2)
- Reach 30% market share in the medium term from 25.1% today
Sales Growth(6)
- ’15 – 17A CAGR: (22.1%)
- ’18 – ’20E CAGR for Thai Personal Care Product Industry at 1.3% (2)
Women Beauty Care Products Sales Growth(6)
- ’16 – 17A Growth: (35.4%)
- ’18 – ’20E CAGR for Thai Personal Care Product Industry at 1.3% (2)
New Women Beauty Care Products Share of Revenue(7)
- N/A
- Reach 15% of overall domestic Personal Care sales in the medium term
- Plan to launch 3 – 4 new skin care brands targeting growing market segments
Note: (1) Refers to goals for existing business operation within three to five years, not accounted for entrance into new markets, segments, or geographies
(2) As disclosed in the Independent Market Research on the Energy Drinks and Personal Care Product Industries in Thailand, and the CLMV Region by Frost & Sullivan (3) Nielson Data (4) For M-Sport (rebranded as M-Electrolyte) (5) For combined sales of Peptein and Hang as disclosed in the Offering Circular (6) Based on sales value (7) Revenue from sales and services
29
Mid-term Business Plan (Cont’d)
Key Segment Items Osotspa Metrics Medium Term Plan(1) International Business
International Sales Share of Revenue
- ‘17A: 15.3% (2)
- Reach 20% of overall revenue in the medium term
- To setup new manufacturing plant in Myanmar, in the process of reserving an area in the
Thilawa Special Economic Zone (Yangon) and, plan to enter into a long-term lease in 3rd quarter of 2018. Expected to be operational in the fourth quarter of 2019
- Set up new distribution routes to cover areas where there may not previously have been
significant distribution coverage
Margins
Gross & EBITDA Margin Improvement Factors
- ‘17A Gross Margin: 32.6%
- ‘17A EBITDA Margin: 18.4%
- Our ‘lean principle’ and Fitness First Programme:
- Pursue margin accretive initiatives, with exception of longer term initiatives with
considerable strategic importance
- Increase production efficiency & flexibility
- Inventory management
- Packaging & distribution efficiency
- Supply chain efficiency
- Net revenue management
- Cost efficiency and Waste management
- Evaluation philosophy for new investments
Other
Net Working Capital Policy
- N/A
- Continue to improve our inventory management and seek to reduce our working capital
requirements by improving our sales forecast and better anticipating demand levels for
- ur products
Dividend Policy Policy
- N/A
- Dividend payout of no less than 60% of net income
Capital Expenditure Key Areas
- N/A
- Improving our production and distribution capabilities
- To keep capitalizing on growth opportunities in Myanmar, Laos, Cambodia and Indonesia
(Refer International Sales)
Note: (1) Refers to goals for existing business operation within three to five years, not accounted for entrance into new markets, segments, or geographies
(2) Includes only beverage products
30
Financial Overview by Segment
Segmental Performance
Beverage Products (THBmm) Personal Care Products (THBmm) 1 2
Beverage sales in 2Q ‘18 of 6.7%. Started to market and sell M-Presso
and launched additional Shark Cool Bite flavors in Thailand in Feb 2018 and 2017, respectively.
The drop in gross profit is primarily due
to a shift to modern distribution channels that are more costly, as well as the set up of the factory in Myanmar, which has yet to begin production activities.
SKU rationalization from 1,292 in 2015
to 239 in 2018 was the primary reason for revenue decrease, until 2017
Streamlined business have resulted in
better profitability and higher margins
H1’18 revenue growth due to launch of
Babi Mild Sakura products in late 2017
6,531 6,983 6,558 3,336 3,110 1,544 1,512 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
34.7% 35.6% 34.6%
’15 – ’17 CAGR: +0.2%
Adjusted Gross Profit
18,797 19,630 18,975 9,471 9,487 4,341 4,631 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
Adjusted Sales
+0.2% ’15 – ’17 CAGR: +0.5% Margin
35.2% 32.8% 35.6% 32.7%
1,444 1,365 1,075 431 546 218 278 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
43.6% 44.4% 49.0%
Adjusted Gross Profit
3,315 3,072 2,195 957 1,180 480 571 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
Adjusted Sales
Margin
45.0% 46.3% 45.3% 48.6%
31
482 366 335 166 182 76 97 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
Others and Service Revenue (THBmm) (2) 4 Supply Chain Services (THBmm) (1) 3
Financial Overview by Segment
Segmental Performance (Cont’d)
Note: (1) Refers to OEM and JV business. Adjusted for Unicharm termination
(2) Refers to confectionary and media business. Adjusted for impact of White Group and Future Group
A temporary maintenance pause on
the glass furnace resulted in sales and profit decline in H1 2018. This project was completed in April 2018.
Supply Chain Services have been
performing well
Increased sales volume for C-Vitt
and Calpis branded beverage products from stronger distribution
Increased in revenue from OEM
services from our OEM personal care product customers.
Other businesses are mainly
Osotspa’s confectionary business under the brands Ole and Botan which has been with Thailand for generations
Working on new designs and
packaging for certain brands such as Ole in order to re-position and make it more appealing to end-consumers
Revenue from Botan and Ole products
decreased due to the discontinuing of certain Ole variants and capacity constraints on some flavors.
303 319 482 249 190 136 99 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
12.6% 11.2% 15.7%
Adjusted Gross Profit
2,397 2,832 3,066 1,394 1,296 684 703 2015 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
Adjusted Sales
Margin
17.9% 14.7% 19.9% 14.1%
114 151 141 58 9 2015 2015
23.6% 41.3% 42.2%
Adjusted Gross Profit Adjusted Sales
Margin
34.8% 5.0%
- 20.8%
- 9.2%
(16) (9) 2016 2017 H1 2017 H1 2018 Q2 2017 Q2 2018
32
Glass Cullet Price Q1 2017 – Q2 2018
2.7 3.2 3.3 3.7 3.6 3.1 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18 Decrease in glass cullet price, between Q1 2018 and Q2 2018, potential for OSP to have a temporarily lower Cost of Goods Sold, as glass is one of the major costs of the beverage segment.
Glass Cullet Price Q1 2017 – Q2 2018 THB per Kilogram
In the first half of 2018, glass cullet price is coming down for the first time after constant increase since 2017
33
Strengthen domestic presence in broader non-alcoholic beverages and expand personal care
Key growth drivers for the domestic beverages business
Building from Solid Core of Strong Portfolio of Brands Product launches Vitalize existing products Premiumization Healthier choices Data analytics Domestic beverage market strength
Launch 6-9 new
products over the medium term
>50% launches
focused on Look Good, Feel Good drinks category
New packaging New flavors Enhanced
formulations
Launching premium
products targeting urban consumers
Launch zero-sugar
variants for existing products
Natural ingredients for
new products
Note: Market share by retail sales value
Multi-brand / multi-
product strategy enables diversification
- f revenue and
effective targeting of different customer segments
34
Well established R&D team armed with deep local consumer insight for product innovation and speedy response to changes in consumer trends
Insights for brand transformation / repositioning Innovation of new variants or products
Shark transformation Som In-Sum repositioning Babi Mild White Sakura M-Presso RTD Coffee New flavors for younger and urban consumers Reposition for female consumers Japanese-inspired personal care products with innovative ingredients and fragrances Cater to increase in demand for convenient coffee
Source: Company information, Nielsen pps : Percentage points
(1) Market share by retail sales value
Plan to invest at least 1 – 2% of revenue into R&D, under the guidance of F&B R&D veteran with 22 years of experience with global blue-chip FMCG companies Speedy product development (Time from conceptualization to launch)
Babi Mild White Sakura Bath
≤ 6 months
Twelve Plus perfume fresh powder
≤ 6 months
M-Storm can
≤ 6 months
M-Presso
≤ 12 months
Experienced R&D head
Vilairat Charoenwongse
Past experience in R&D and innovation across some of the most reputable FMCG companies in the West
0.7% 1.2% 2.5% 2016 2017 1Q'18
Market Share by Value
+2.2 pps increase in market share(1)
- f Baby Liquid Soap in 1Q’18
Gained market share(1) of 1.1% since launch in February 2018 +Multiple fruit flavors and sugar free version
35
Flexible manufacturing platform, with fully integrated beverage value chain, allowing for cost competitiveness and high margin
Fully integrated value chain with capacity headroom…
Wrapped in
plastic sheets
Osotspa
filling plant
OEM
customers
Glass melting Molten glass
reconditioning
Glass bottle
forming
Bottle annealing Bottle coating Cullet Sand Limestone Soda ash Feldspar Other small
ingredients
Bottling/
canning
Capping/
sealing
Labeling Film wrapping Carton & pallet
packing
Modern
trade
Traditional
trade
Overseas
agents
Overseas
customers
Mixing & boiling Pasteurizing Flavor Sugar Caffeine Taurine Other
ingredients
Glass bottles Beverage filling Raw materials Manufacturing Packing & distribution Customers
Fully integrated, with one of the largest glass bottle manufacturing capabilities in Thailand, with practical capacity of 471,000 tons / year
Capacity headroom, that can drive future growth with limited capex
…drives leading profitability profile… …and prudent capex outlay vs. peers
Leading EBITDA(1)….. Capex (% of sales) 16.9% 20.5% 17.4% 17.0% 16.8% 16.7% 11.9% 10.6%
Osotspa 15 Osotspa 17 Ichitan Indofoods CBP Universal Robina Vitasoy Delfi Carabao Group
Median: 16.8%
2015 2017
4.4% 3.1% 4.1% 5.1% 6.3% 6.5% 23.5%
Osotspa Delfi Vitasoy Indofoods CBP Ichitan Universal Robina Carabao Group
Median: 5.7%
Source: Latest available annual filings of Ichitan Group Public Company Limited, PT Indofood Sukses Makmur Tbk, Universal Robina Corp., Vitasoy International Holdings Ltd., Delfi Ltd. and Carabao Group Public Co. Ltd. Note: All numbers for year ending 31st December, 2017; except for Vitasoy, for which numbers are twelve months ending 30th September 2017 Note: (1) Adjusted EBITDA is a non-GAAP measure and as such Adjusted EBITDA may not be compatible to similar measures presented by other companies
36
Experienced board of directors and management
Our board(1) comprises of… Our select management has …
Former/current Presidents/CEOs Founding family members Senior level former public servants
23
Years of experience in the industry
On average
Global MNC experiences Surin Osathanugrah Chairman of the Board
Joined Osotspa: 1974 Experience: Former Director of Nai Lert Park Hotel Company
Limited; Vice Chairman of Safety Insurance Public Company Limited Somprasong Boonyachai Vice Chairman of the Board / Independent Director
Joined Osotspa: 2016 Experience: Director of BEC World Public Company Limited, Vice
Chairman of Advanced Info Service Public Company Limited, Director of Intouch Holdings Public Company Limited Kannikar Chalitaporn Vice Chairman of the Board
Joined Osotspa: 2016 Experience: Chairwoman of Index Living Mall, Director of Siam
Commercial Bank Krik Vanikkul Independent Director
Joined Osotspa: 2016 Experience: Former Deputy Governor (Financial Institution Stability)
at the Bank of Thailand Petch Osathanugrah Chairman of Executive Committee & CEO
Joined Osotspa: 1983 / Years in the
industry: 35
Experience: Chairman of the Executive
Committee and council member of Bangkok University, Director of Shiseido (Thailand) Co., Ltd. Wannipa Bhakdibutr President
Joined Osotspa: 2016 / Years in the
industry: 32
Experience: Vice Chairman of the
Executive Committee (Food and Personal Care Products Marketing) at Unilever Thai Trading Co., Ltd. Porntida Boonsa Chief Financial Officer & Acting Chief Supply Chain Officer
Joined Osotspa: 2017 / Years in the
industry: 7
Experience: Vice President (Finance) at
Unilever Thai Trading Co., Ltd.
Held senior positions in different functions
across geographies with MNCs Rob Rijnders Chief International Business Officer
Joined Osotspa: 2017 / Years in the
industry: 25
Experience: Vice President (Customer
Development) at Unilever Thai Holdings Co., Ltd. Suthipa Panyamahasup Chief Marketing Officer
Joined Osotspa: 2016 / Years in the
industry: 20
Experience: Vice President (Homecare and
Ice-Cream) at Unilever Thai Trading Co., Ltd. Sarayut Jitcharoongphorn Chief Customer Management Officer
Joined Osotspa: 2016 / Years in the
industry: 22
Experience: Former Senior Vice President
at CPF Trading Co., Ltd., Head of General Trade Customer Development at Osotspa
Note: Board of directors and management as of 1 July 2018
(1) Board of directors is composed of 15 members in total
James Bruce Chief Strategy and Business Transformation Officer
Joined Osotspa: 2018 / Years in the
industry: More than 18
Experience: Executive Vice President
(Global Business Services) and Vice President (Finance – South East Asia & Australia) at Unilever PLC. Nukit Chonlacoop Chief Manufacturing Officer
Joined Osotspa: 2018 / Years in the
industry: More than 20 years
Experience: Security, Safety, Health and
Environment Manager, Global Project Advisor and the Manager of Block 3/4 Operation at Esso (Thailand) PCL Viwat Krisdhasima, Ph.D Chief Supply Chain Officer
Joined Osotspa: 2018 / Years in the
industry: More than 20 years
Experience: Vice President-Supply Chain at Unilever Thai
Services, Independent Director at Zarina Group PCL and Shera PCL, and Director at Bell Pepper Co., Ltd.
23 23 23
37
Continuous investment in human capital and innovation capability
Skill based training Leadership programs Customer care trainings Data analytics and new technologies training
>300 senior employees visited customers, consumers, and innovative and new technology oriented companies in 2017 for learning and ideas
Focused talent recruitment Trade Promotion Management (assessing impact of promotions through analytics) Microsoft Power Business Intelligence
Training and development
Other initiatives
6 new board members joining since 2016 5 management joining in 2016 and 2017 4 new management that recently joined in 2018
New management and board of directors
Nukit Chonlacoop Chief Manufacturing Officer Vilairat Charoenwongse Head of R&D James Bruce Chief Strategy and Business Transformation Officer Viwat Krisdhasima Chief Supply Chain Officer
38
Revenue from International Sales
Strong regional presence, particularly in Cambodia, Laos and Myanmar (“CLM”)
Presence through direct distributors in 25 countries globally through distributors…with strong and growing presence in CLM countries
Source: Frost & Sullivan Note: (1) Market share by retail sales value in Myanmar; (2) Primarily sales to customers in Cyprus, the United Arab Emirates, and Saudi Arabia
#1 in Myanmar energy drinks based on domestic retail sales value #1 in Laos energy drinks in terms of revenue
Growing presence in Cambodia energy drinks
Laos Myanmar Cambodia
37.5%(1) (#1 in energy
drinks in 2017)
2017 Sales: THB
2,671mm
M-150 is #1 in terms of
revenue in 2017
2017 Sales: THB
366mm
2017 Sales: THB 325mm
Myanmar 63.5% Cambodia 7.7% Laos 8.7% Indonesia 9.0% Other overseas markets (2) 11.1%
39
Adjustments to Normalize Financials
Adjustments to Take Away the Impact from Recent Key Developments
Note: (1) Gross profit is defined as the difference between (i) revenues from sales and services and (ii) cost of sales of goods and cost of rendering services
(2) Net profit includes add-back of one-time adjustments for termination (after tax) (3) Net profit includes less one-time adjustments for status changing and add-back of impairment losses on investment in associate (4) Recognized deferred tax expenses in the amount of THB132.0mm as at December 31, 2017 relating to the divestment of the Future Group, which is not reflected in the net profit for 2017 attributable to Osotspa
Termination of Unicharm Distribution Agreement Terminated in December 2016 with effectiveness from March
2017
Net profit includes one-time adjustments related to
provisions booked in 2016 and partial reversal of such provisions in 2017 in connection with the costs associated with the termination
Deconsolidation of White Group Consolidated in our consolidated financial statements until
June 30, 2016 and deconsolidated afterwards
Has been accounted for under equity method from July 1,
2016
Net profit includes one-time adjustments related to the
change of status of the White Group from fully consolidated subsidiary to affiliated company
Disposal of Future Group Disposal of equity stake in the Future Group was completed
in January 2018
1 2 3
Historical Contribution of Unicharm Distribution Agreement THBmm 2015 2016 2017 H1 2017 H1 2018 Revenue 4,896 5,065 579 579
- Gross Profit(1)
516 547 57 57
- Net Profit (2)
179 180 32 32
- Historical Contribution of White Group
THBmm 2015 2016 2017 H1 2017 H1 2018 Revenue 1,057 539
- Gross Profit(1)
282 142
- Net Profit(3)
41 42 32 23 15 Historical Contribution of Future Group THBmm 2015 2016 2017 H1 2017 H1 2018 Revenue 796 763 727 345 70 Gross Profit(1) 213 181 134 66 23 Net Profit 121 86 46(4) 38 4
40
Year Ended December 31, Six Months Ended June 30, (THBmm) 2015 2016 2017 2017 2018 Net profit for the period 2,336 2,981 2,939 1,795 1,472 Finance cost 54 77 98 48 50 Corporate income tax 625 676 720 359 292 Net earnings before interest and taxes (EBIT) 3,015 3,733 3,757 2,202 1,814 Depreciation and amortization 1,146 1,120 1,077 534 526 EBITDA 4,161 4,853 4,834 2,736 2,340 Loss (gain) on disposal of investment 3 (5) (20) (18) (3) Loss on disposal of subsidiaries 6
- (62)
Impairment of assets 58 18 37 12 (30) Loss/(gain) on disposal of written-off fixed assets and intangible assets (50) (226) (23) (57) (115) Expenses from employees termination 97 330 212 9 22 (Gain) on change in status from subsidiary to associated company
- (228)
- Expenses from business termination
and restructuring 329 361 30 (33) 3 Provision for taxes, penalty and litigation case
- 102
34
- (20)
Normalised profit from Unicharm distribution business (before tax) (224) (225) (40) (40)
- Normalised profit from Future Group
(before tax) (149) (84) (30) (29) (9) Adjusted EBITDA 4,232 4,897 5,033 2,580 2,127
4,232 4,897 5,033 2,580 2,127 2015 2016 2017 H1 2017 H1 2018 4,161 4,853 4,834 2,736 2,340 2015 2016 2017 H1 2017 H1 2018
EBITDA (THBmm) Adjusted EBITDA (THBmm)
16.9% 18.9% 20.5% 21.5% 13.1% 15.0% 18.7% 21.2%
Adjusted EBITDA to EBITDA Reconciliation
Non-recurring Items
19.2% 17.5%
EBITDA and Adjustments
For Non-Recurring Income
Margin Margin
41
Consolidated Profit and Loss Statement
Note: (1) The nomenclature used for the following three line-items changed in our 2017 consolidated financial statements, without these changes impacting the substance or scope of these line-items, or the comparability of the disclosed financial data over the disclosed period: “revenue from sales” (appears as “revenue from sales of goods” in our 2016 consolidated financial statements), “revenue from services” (appears as “revenue from rendering of services” in our 2016 consolidated financial statements), and “selling and distribution expenses” (appears as “selling expenses” in our 2016 consolidated financial statements)
(2) EBITDA for any year is defined as net profit for the year plus finance cost, corporate income tax and depreciation and amortization
Year Ended December 31, Six Months Ended June 30, (THBmm) 2015 2016 2017 2017 2018 Revenue 31,739 32,267 25,878 12,912 12,214 Direct costs 22,337 22,579 17,431 8,715 8,335 Gross margin 9,402 9,687 8,447 4,197 3,879 % Margin 29.6% 30.0% 32.6% 32.5% 31.8% Selling and distribution expenses(1) (4,572) (4,148) (3,381) (1,660) (1,767) Administrative expenses (2,281) (2,758) (1,942) (712) (716) Investment income 60 32 17 9 7 Gain on change in status from subsidiary to associated company
- 228
- Other income
245 477 316 213 322 Share of profit (loss) from investments in associates and joint ventures 160 214 299 156 88 Operating Profit 3,015 3,733 3,757 2,202 1,814 Finance costs (54) (77) (98) (48) (50) Profit before income tax expense 2,961 3,656 3,660 2,154 1,764 Income tax expenses (625) (676) (720) (359) (292) Profit for the period 2,336 2,981 2,939 1,795 1,472 % Net margin 7.4% 9.2% 11.4% 14.4% 12.2% Profit Attributable to Owners of Parent 2,092 2,812 2,834 1,734 1,444 EBITDA (2) 4,161 4,853 4,834 2,736 2,340 % Margin 13..1% 15.0% 18.7% 21.2% 19.2% Revenue includes revenue
from sales(1) and revenue from services(1)
Direct costs include cost of
sales of goods and cost of rendering of services
Revenue declined from
THB31.7bn to 25.9bn between 2015 and 2017, primarily due to termination
- f Unicharm Distribution
Agreement, deconsolidation
- f White Group and disposal
- f Future Group
Gross margin increased from
29.6% to 32.6% from 2015 – 2017
EBITDA margin improved
from 13.1% in 2015 to 18.7% in 2017
Net profit increased from
THB2,336mm in 2015 to THB2,939mm in 2017
42
Transaction Overview
Pre-IPO Shareholding Post-IPO Shareholding
Osathanugrah family Y Investment Limited1 Chaiprasit family
- Mr. Nopananta
Pradistuwana 84.20% 10.00% 4.05% 1.75% Osathanugrah family Y Investment Limited1 Chaiprasit family
- Mr. Nopananta
Pradistuwana 63.25% 7.32% 3.36% 1.45% Public Investors Related persons 24.50% 0.12%
Note: Y Investment includes Y Investment Limited, PJ Spring Investment Limited and CLMV Thailand Investment Limited
Existing Shareholders: 75.38%
43
Financial Overview by Segment
Contribution By Each Segment
Note: (1) Adjusted for impact of White Group and Future Group in Others segment (confectionary and media business), and Unicharm termination in Supply Chain Services segment (OEM and JV business)
(2) Before intersegment elimination
Beverage products 77% Personal care products 9% Supply chain services 13% Other 1%
FY 2017A Adjusted Sales Contribution(1)
THB24.6bn
FY 2017A Adjusted Gross Profit Contribution(1)
Beverage products 80% Personal care products 13% Supply chain services 6% Other 1% THB8.2bn(2) Beverage products 78% Personal care products 10% Supply chain services 11% Other 1% Beverage products 80% Personal care products 14% Supply chain services 5% Other 1%
H1 2018A Adjusted Sales Contribution(1)
THB12.1bn
H1 2018A Adjusted Gross Profit Contribution(1)
THB3.9bn(2)