DISCOVERY INNOVATION GROWTH Leading Edge Talent Development DIG is - - PowerPoint PPT Presentation

Leading Edge Talent Development

DISCOVERY INNOVATION GROWTH

www.digbusinesslearning.com

• p. 2

Jea Jean-Cla laude La Larreche is Alfred H. Heineken Professor

• f Marketing at INSEAD. The development of the

DIG leadership game has benefited from INSEAD research and business applications associated with Professor JC. Larreche’s book “The Momentum Effect”. He has 30 years of experience with business simulation and is author

• r

the international renowned marketing simulation MarkStrat. Jean-Cla laude Larréché and Yvette Roozenbeek are the co-founders of DiG Business Learning a global network of consultants, professors and business coaches aiming at making this leading edge experiential learning technology available to a global audience: from small to large companies and students from any country in the world

Co-founders of DiG Business Learning

DIG is developed at INSEAD by Professor Jean-Claude Larreche

www.digbusinesslearning.com

• p. 3

Allowing executives to perform in a new world where,

• uts

tside of

• f their

ir comfort zone and in in a fun and ris isk-free envir ironment, they can develop the leadership skills required for a business environment characterized by in increased cus customer po power A versati tile le le learning tool to develop leadership competencies in customer centricity, innovation, entrepreneurship, marketing, business acumen, growth, value creation, collaboration, leadership and team performance. Currently availa lable le in in 6 la languages: English, French, Spanish, Russian, Chinese, and Korean and comple letely ly web-based adapted for on-line sessions with participants in different locations

A Leadership Game for a time effective learning experience with a wide variety

• f

learning

• bjectives

Benefits

Develop leadership skills Improve team dynamics & performance Develop an innovation & customer mindset

www.digbusinesslearning.com

• p. 4

Fictitious situation in the future placing participants

• utside of their comfort zone

Game creating a high level of engagement of participants Making soft and hard decisions by the team Time to make mistakes, learn and recover

Game settings of DiG

Tea eam obj

• bjective for
• r the gam

ame : maximize ear earnings Team is appointed by the CEO to drive the business for 5 years and to maximize earnings Subscription model with a yearly fee Continuous improvement of the product through customer based innovation Effective execution to drive sustainable growth Ot Other obj

• bjectives

s : favor na natural l lea eadership ip be behaviors

www.digbusinesslearning.com

• p. 5

During the game participants will cover the whole value chain, all teams independently face the same situation and they compete indirectly to obtain the best results

The DiG simulation

Strategy

Decide on the group strategy to maximize earnings in 2025

Conception

Market ket posi sitioni ning

• f the

product uct Disco scover ver Insi sight hts Set the price ce Build d

• ff

ffer ers Test new ideas deas Allocat cate e sales es & market eting ng budg dget et Analyse yse & & moni nitor KPI’s

Execution

Launch discovery initiatives per market segment and understand customer needs Test insights to validate feasibility and business potential Develop new product features or launch sales boosters to create power

• ffer

Decide on pricing taking into account customer value and unit costs Decide on budget for distribution / mass comm. / interactive comm. Analyse customer and performance reports to adjust conception / execution

www.digbusinesslearning.com

• p. 6

How the game is presented by the user interface dashboard

www.digbusinesslearning.com

• p. 7

Game experience examples

Lau Launch mar arket sur surveys s to

• col
• llect

insi insights s pe per segm segment Tes est and and Bui uild ne new pr product fea eatures s Ali Align the tea eam to

• mak

ake de decisions s Adj Adjust pr pricing de depending g on

• n

cu customer & en enterprise val alue

www.digbusinesslearning.com

• p. 8
• 30 min

General Introduction to the session and the game

a short user guide is sent 3 days prior to the event for pre- read

• 2 hours

DiG Team experience

Teams only need one laptop with internet access

BREAK

• 45 min

Team Learnings

Presentation of 8 minutes by each team

• 45 min

Debriefing and Results

Sharing of results and take aways of the training session

Typical time schedule for the DiG leadership game

www.digbusinesslearning.com

• p. 9

DiG global network

Network of certified DiG instructors

Today we have more than 114 instructors in 34 countries certified by DiG Business Learning through our monthly certification sessions. Professionals (executive business coaches, professors of executive programs, consultants, …) have been selected by on the basis of their curriculum vitae and are using DiG in their professional portfolio

www.digbusinesslearning.com

• p. 10

Testimonials from executives

More examples available on our website