DIGITAL TOURISM How can you maximise the opportunity?
AGENDA • How do we de fi ne digital tourism? • How does Bubbal help? • Our experience of piloting in Kendal • Coming next from Bubbal • Questions and Answers
What is digital tourism? Promotion Transportation Offers Attractions Content Shopping Transactions Events Feedback History
What is digital tourism? Multi-channel promotion Convenient Transportation Relevant offers Appropriate Attractions Engaging content Unique Shopping Unmissable Events Simplified transactions Hidden History Actionable feedback
3D digital tourism Learn Search Register Discover Record Be Useful Digital tourism should help in three dimensions WELCOME Promote Inform and aim to achieve Share Convert Be Social Be Inspira/onal certain outcomes Post Excite Tweet Explore Check-in AEract
Digital tourism goal Ac/vi/es AErac/ons Data Know whats Events News Create positive happening Wisdom History FEEL LOCAL surprises that Make las/ng Learn about Customs Culture people share connec/ons Scotland Tradi/ons Trivia People Dialect Memories Logisi/cs
Life is mobile
A unified solution for boosting digital tourism Map based discovery Instant transactions Smart feedback
A powerful self-service hyperlocal visitor solution Bubbal can help you fill empty seats, increase ticket sales and boost visitor engagement with one click actions, push notifications, flexible geofences, audience groups and time scheduling that connect with your local audience on-demand. Multi-channel promotion Relevant o ff ers Engaging content Simpli fi ed transactions Actionable feedback
Shoppers ❤ click & collect Isn't time you started offering it? 59% of shoppers want to collect in an hour or less 54% prefer click and collect over other options 48% of shoppers would be influenced by in-store offers 25% of people make additional purchases in store Multi-channel promotion Relevant o ff ers Engaging content Simpli fi ed transactions Actionable feedback
WHAT CAN BUBBAL DO? • Promote late availability and other o ff ers • Deliver targeted content and o ff ers at a hyper-local level to connect people within venues and retailers • Encourage new visits and upsell spending • Generate online to o ffl ine impact and increase local engagement
MAXIMISING DIGITAL POTENTIAL • Compliments physical media • Map-based mobile and web app • Targeted o ff ers with push noti fi cations using geofences • Automatic publishing to Twitter/ Facebook • Perfectly formatted for Google events and o ff ers • Delivering end-to-end analytics (rack to venue)
MAXIMISING DIGITAL POTENTIAL • Compliments physical media • Map-based mobile and web app • Targeted o ff ers with push noti fi cations using geofences • Automatic publishing to Twitter/ Facebook • Perfectly formatted for Google events and o ff ers • Delivering end-to-end analytics (rack to venue)
Geofence it & Notify
Kendal Experience
GOALS • Test new click and collect • Promote Kendal Mountain Festival • Gather data on activity • Generate online to o ffl ine impact and increase local engagement
Kendal Trial User funnel results Offer 1 - 100% sold out in 20mins Offer 2 - 23% sold within 1 day Offer 3 - 10% sold within 2 days 5.39% Goal Conversion Rate
“I heartily endorse both the product and the team behind Bubbal… The resulting software is easy to use [and] has a wide range of applications for any town or city in cultural, tourism, sport and historical groups and agencies. I am very happy with Bubbal.” Simon Thomas, Owner "Staff of Life Bakery" , Kendal Vice-chair Kendal BID
THE OPPORTUNITY • Pilot of Bubbal with Scotrail on Now its easy to feel local Borders Railway • Opportunity for local businesses and attractions to try service on no risk basis, no cost basis • GOAL #1: Increases economic impact by delivering relevant content and o ff ers to encourage visits and spend • GOAL #2: Improves the visitor experience - is fun, useful and increases engagement with the local community #feellocal operated by
Next > Paths User-defined connections between bubbals that create paths for fun, games, trivia or business opportunities. Example: Peebles Wedding Planning Path linking retailers, outlets and eateries in a single timed activity
THANK YOU Mark Sorsa-Leslie Paul Byrne 07583 684173 07813 818331 mark@bubb.al paul@bubb.al
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