Digital Success for NonProfits Ellen Didier NONPROFIT UNIVERSITY - - PowerPoint PPT Presentation

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Dec 27, 2023 271 likes •587 views

Digital Success for NonProfits Ellen Didier NONPROFIT UNIVERSITY President Sponsored by the Community Foundation June 22, 2017 www.RedSageOnline.com Your Digital Toolbox E-Newsletter Website Tools & Apps Social Media Your Website

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Digital Success

for NonProfits

Ellen Didier

President

www.RedSageOnline.com NONPROFIT UNIVERSITY

Your Digital Toolbox

Website Social Media E-Newsletter Tools & Apps

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Your Website

Reflects your mission Adapts to devices Stays updated Shares stories Has social icons

I like Wix, Weebly, Squarespace, Wordpress

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Website Tips

 Embed social feeds  Embed Flickr or YouTube

www.juicer.io

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Your E-Newsletter

Regular Schedule Adapts to devices Short Text With Photos Clicks to website or social Shares stories

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Your Social Media

Sharing regularly Including photos TELLING STORIES! Responding to comments

My faves for non-profits are Facebook & Instagram

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Tools & Apps

Graphics Events Fundraising Videos

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Free Stock Photos

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Free Stock Photo sites

https://www.pexels.com
https://Burst.shopify.com
https://www.pixabay.com
https://stocksnap.io/
https://unsplash.com/

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Create your own branded graphics at Canva.com or PicMonkey.com

Check out Facebook/FocusOnTheFamily

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Canva

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Important: Have one person responsible for photos/video/social sharing at your events. Must be social savvy.

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Shoot a one-second burst of five photos that are turned into a silent video that plays forwards and then reverses over and over in a loop.

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EventBrite for Events

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Hootsuite for Social Media Management

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Why use social donation tools?

Impulse buying works – particularly with Millennials

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Facebook has great fundraising tools for non-profits

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Learn more at https://nonprofits.fb.com/

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How do you find the time?

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It is ALL about building processes to make it happen!

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Research and create a list of nonprofit channels you love

Google search: top nonprofit facebook pages 2016 etc.  Look at these pages regularly to get inspiration.

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Research and create a list of sources that have good shareable content.

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List the types of ongoing posts you want to make and how often you think you can pull these off reliably.

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Create an editorial calendar for the year and plug in post types – you can create actual posts later.

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Put a 1 – 3 hour Marketing Planning Meeting early each month of your calendar!

Look at your list of inspiration nonprofit

channels

Write your posts for the next month
Identify content from other organizations to

share, gather links, and write posts

Identify inspirational quotes, plan your

photos, and design your graphics

Plan who you will profile, plan or request

photos, and write profile text

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Monthly Meeting Agenda

Look at what worked last month
Look at inspiration pages
Social Media this month:
Volunteer to spotlight:
Client story:
Content to share:
Happenings to share:
E-Newsletter story list
Website review – what needs updating?

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Put a 1-hour Weekly marketing meeting on your calendar

Review and finalize your posts
Adapt depending on what is going on that

is exciting or newsworthy

Schedule your posts for the following week

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Daily

Take a few minutes to review and respond

to posts at least twice per day.

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Questions? What have you found successful?

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Please connect with me!

www.RedSageOnline.com

twitter.com/ellendidier twitter.com/RedSageAL facebook.com/redsage linkedin.com/in/ellendidie r