Albert Leung, Kaitao Wu, Hengjia Zhang, Richard Chen Elevator Pitch - - PowerPoint PPT Presentation

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Oct 30, 2023 610 likes •760 views

Albert Leung, Kaitao Wu, Hengjia Zhang, Richard Chen Elevator Pitch For social media managers who are dissatisfied with the inconvenience of updating their followers across many platforms, Our product is a social media posting web application,

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Albert Leung, Kaitao Wu, Hengjia Zhang, Richard Chen

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Elevator Pitch

For social media managers who are dissatisfied with the inconvenience

f updating their followers across many platforms,

Our product is a social media posting web application, That provides a fast and simple way of posting to the most popular social media platforms Unlike individual posting feature of Social Media Hub, our product lets you select between 4 major platforms and post to all of them at once whenever you would like.

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MVP #2 Walkthrough

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User Testing Chart Summary

Feature Importance Satisfaction Simple Interface

4.0 4.2

Quick Posting

4.5 4.4

Scheduled Posting

5.0 4.9

Overall Rating

4.5 4.5

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“I could really see us using this to post announcements” - Incoming KSA VP “simple, yet clean web page design” - MBEF President

User Testing Comments

“optimize views on my social media posts by uploading content at certain times of the day when site traffic is high” - Yelp Elite ‘16 ‘17 ‘18

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Hypothesis

Hypothesis: Our app is simple and non-invasive and our users would prefer to update their followers with this one-stop app. Based on the Data:

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1. Creating a specific persona is very important Example: Narrowing the idea from AppletPro to OnePost. 2. Feedback is priceless Example: Some of our most exciting features like scheduled posting were inspired by our users.