Digital Media Jobs in the Inland Empire/Desert and Los Angeles Metro Digital Media Advisory Skills Panel October 11, 2019
About the Centers of Excellence (COE) California Community Colleges need to ensure that CTE curriculum produces workers with the skills relevant to the regional and statewide economies. The COE provide quality labor market data and information to help colleges respond to workforce needs. Colleges use the data for: Investing in new and Assessing labor relevant programs market needs Reviewing existing Pursuing grants programs
Today’s Topics Digital Media Industry Overview Demand for Digital Media Jobs Regional Training Programs and Outcomes
Categories of Middle-Skill DM Jobs • Multimedia Artist & Animators Arts & Design • Commercial & Industrial Designers Workers • Graphic Designers Digital Media • Producers & Directors Leadership • Audio & Video Equipment Techs. • Broadcast Techs. Media • Sound Engineering Techs. Communications • Photographers Equipment Workers • Camera Operators, Film & Video Editors
Who Hires These Jobs? Industry employment • Counts all jobs • Top job to the entry jobs • Core occupations and support occupations
Arts & Design Workers Industry • Multimedia Artist & Animators Information • Commercial & Industrial Designers • Graphic Designers 78% employment in 3 Industries Professional, Scientific, and Information Manufacturing Technical Services Motion Picture and Graphic Design Video Production Services Commercial Independent Artists, Interior Design Printing Writers, & Services Performers Sign Manufacturing Advertising Teleproduction & Agencies Post Production
Digital Media Leadership Industry • Producers & Directors Information 97% employment in 3 Industries Professional, Arts, Entertainment, Information Scientific, and and Recreation Technical Services Motion Picture and Video Production Independent Artists, Writers, & Television Advertising Performers Broadcasting Agencies Theater Companies Teleproduction & Post Production
Media Communications Equipment Workers Industry • Audio & Video Equipment Technicians • Information Broadcast Technicians • Sound Engineering Technicians • Photographers • Camera Operators, Film & Video Editors 79% employment in 3 Industries Professional, Arts, Entertainment, Information Scientific, and and Recreation Technical Services Motion Picture and Other Professional, Independent Video Production Scientific, and Artists, Writers, & Technical Services Television Performers Broadcasting Advertising, Public Amusement and Relations, and Teleproduction & Theme Parks Related Services Post Production
What is occupational employment? • An category of jobs with similar work and skills possessed by the incumbents. • Occupations are employed across all Ind. • 800 Detailed Occupations • 302 Middle-skill Occupations
Digital Media Middle-Skill Jobs • Multimedia Artist & Animators Arts & Design • Commercial & Industrial Designers Workers • Graphic Designers Digital Media • Producers & Directors Leadership • Audio & Video Equipment Techs. • Broadcast Techs. Media • Sound Engineering Techs. Communications • Photographers Equipment Workers • Camera Operators, Film & Video Editors
Measures of Living Wage/Self-sufficiency Riverside-San Bernardino-Ontario MSA (AKA: Inland Empire/Desert Region) • Average household has 3.3 residents (ACS) • California Minimum Wage $12.00/hour • Brookings Institute Advancing Opportunity in California’s Inland Empire report • $18.00/hour + benefits 12
Measures of Living Wage/Self-sufficiency Cont. • Riverside and San Bernardino counties • 1 Adult $12.39/hour or $25,775 Annual before tax • Los Angeles and Orange counties • 1 Adult $14.71/hour or $30,602 Annual Three Resident Household Hourly Wage Annual Wage 2 Adults (Both Working), $16.58 $69,000 1 Child 2 Adults (1 Working), 1 Child $28.25 $58,800 1 Adult, 2 Children $36.40 $75,700 13
Annual job Median hourly Occupations openings Post- wage (2018-2023) secondary Audio and Video non-degree 928 $22.36 Equipment Technicians award 80 $18.62 Inland Empire/Desert Los Angeles Co. 849 $22.66 Sound Engineering $30.58 370 Technicians $15.30 Inland Empire/Desert 17 Los Angeles Co. 353 $31.33
Associate degree Annual job Median hourly Occupation openings wage (2018-2023) Broadcast 310 $19.72 Technicians $24.21 Inland Empire/Desert 10 Los Angeles Co. 300 $19.59
Annual job Median hourly Occupation openings wage (2018-2023) Bachelor’s degree $25.25 Graphic designers 1,705 $21.02 Inland Empire/Desert 261 Los Angeles Co. 1,444 $26.03 Commercial and 221 $31.64 industrial designers $30.32 Inland Empire/Desert 34 Los Angeles Co. 187 $31.79 Multimedia artists 500 $34.34 and animators $15.62 Inland Empire/Desert 19 Los Angeles Co. 481 $34.78
Annual job Median hourly Occupation openings wage (2018-2023) Bachelor’s degree Camera operators 476 $30.07 $22.12 Inland Empire/Desert 12 Los Angeles Co. 464 $30.35 Film and video 1,208 $35.22 editors $37.71 Inland Empire/Desert 25 Los Angeles Co. 1,183 $35.13 Producers and $46.00 2,182 directors $29.66 Inland Empire/Desert 57 Los Angeles Co. 2,126 $46.48
Audio and video equipment technicians 10% Sound engineering technicians 10% Occupations Broadcast technicians 12% with low percentage Camera operators 17% of female workers Film and video editors 18% Multimedia artists and animators 37%
Digital Media Available Digital Multimedia Media training Electronic Games Design programs Animation Desktop Publishing Radio and Television Commercial Music Technical Communications Applied Photography Mass Communications Commercial Art Film Production Graphic Art and Design
Regional Colleges with Digital Media Programs Chaffey College of the Desert San Bernardino Valley
Student Outcomes Career and Technical Education Employment Outcomes Survey (CTEOS) 2016, 2017, & 2018 series Survey of 294 former DM students in the IEDR 100 responses 34% response rate
How closely related to your field of study is your current job? (n=65) Not Close 38% Very Close or Close 62%
How long did it take you to find a job? (n=23) 87% in less than 3 months Found a job 1 to 3 More than right away months one year 30% 57% 13% Are you currently working Full Time (FT) or Part-time (PT)? (n=64) FT PT 42% 58%
Where are Digital Media completers currently working? (n=40) 55% 68% of former students work in the region 25% 8% 8% 5% Inland Empire Low Desert High Desert LA Out of State Source: CTEOS
DM Earnings Student Outcomes Digital Media Completers reporting hourly wages after exit (n=39) $20.00 $19,508 $14.00 Median Annual Earnings After Exiting $11.00 ICT & DM (EDD Tax Files) 25th Median 75th (Student Reported) Source: Launchboard, CTEOS
DM Student Transfers Did you transfer to another college or university? (n=85) Yes, different field of study 42% Transferred 8% Yes, same field No of study 58% 34% Was this a two-year or four-year college or university? (n=30) Other, 10% Four-year college or university, 90%
Strong Workforce Metrics ICT and DM 62% 75% 1,550 Students are employed in Are economically Students transferred to a the fourth fiscal quarter disadvantaged students four-year institution after exit Exiting students 65% Of students 40% experienced a found a job closely 51% Of exiting students related to their field of attained a living wage Median change in earnings study Source: Launchboard
Employment Outcomes Worries? • One year after exit only • Better job and wage opportunities for those willing to work in LA/OC How satisfied are you with the education and training you received at your college? (n=98) Neutral 7% Very Dissatisfied Satisfied or 4% Satisfied 89%
Questions? Michael Goss Centers of Excellence for Labor Market Research Inland Empire/Desert Region michael.goss@chaffey.edu www.coeccc.net
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