Digital Marketing Strategy Nathan George Nathan George Pixeld - - PowerPoint PPT Presentation

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Digital Marketing Strategy Nathan George Nathan George Pixeld - - PowerPoint PPT Presentation

Jun 21, 2023 208 likes •573 views

Digital Marketing Strategy Nathan George Nathan George Pixeld www.pixeld.com.au Facebook / Instagram / Twitter / Snapchat @pixelddigital Hashtag #askpixeld #askpixeld or @pixelddigital NUP NOPE What is a digital strategy? Your digital

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Digital Marketing Strategy

Nathan George

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Pixeld

www.pixeld.com.au

Facebook / Instagram / Twitter / Snapchat

@pixelddigital

Hashtag

#askpixeld

Nathan George

#askpixeld or @pixelddigital

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NUP

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NOPE

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What is a digital strategy?

Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing.

#askpixeld or @pixelddigital

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Who does it best

#askpixeld or @pixelddigital

, now?

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Why digital marketing?

  • Cost
  • Speed
  • Data

#askpixeld or @pixelddigital

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Background

Job? Career Path? Family?

Demographics

Male or female? Age? Income? Location?

Identifiers

Demeanor? Communication preferences?

Goals

Primary goal? Secondary goal?

Challenges

Primary challenge? Secondary challenge?

What can we do?

To help persona achieve goals and overcome challenges

Real quotes

About goals, challenges

Common objections

Why wouldn't they buy your product or services

Pitch

Sell the persona on your solution

Buyer Personas

Name

Give the person a name

#askpixeld or @pixelddigital

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Identify goals

  • Aligned with business goals
  • Measurable
  • Not just money

#askpixeld or @pixelddigital

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  • Audit your existing content
  • Identify gaps in your existing content
  • Create a content creation plan

Owned media

#askpixeld or @pixelddigital

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Earned media

  • Google Analytics
  • Reviews
  • Social Media

#askpixeld or @pixelddigital

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Paid media

  • Google Adwords
  • Paid Facebook Ads
  • Sponsored posts

#askpixeld or @pixelddigital

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Map out your actions

  • Personas
  • Goals
  • Media

#askpixeld or @pixelddigital

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Video Content

#askpixeld or @pixelddigital

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Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google 2016)

#askpixeld or @pixelddigital

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Equipment

  • Canon M6 ~ $1200
  • Phone
  • Tripod

#askpixeld or @pixelddigital

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Facebook Video

#askpixeld or @pixelddigital

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Instagram Apps

Hyperlapse Boomerang

#askpixeld or @pixelddigital

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Written Content

#askpixeld or @pixelddigital

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Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly

  • posts. (HubSpot, 2015)

#askpixeld or @pixelddigital

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B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per

  • month. (HubSpot, 2015)

#askpixeld or @pixelddigital

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Blog tips

  • Long, descriptive post titles
  • More words the better
  • Use rich media and post formatting

#askpixeld or @pixelddigital

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Transcription

  • Rev website and app
  • Transcribe videos
  • Dictate content

#askpixeld or @pixelddigital

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Search Engine Optimisation

#askpixeld or @pixelddigital

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50% of search queries are four words or longer. (WordStream, 2016)

#askpixeld or @pixelddigital

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Technical Content Links

  • #askpixeld or @pixelddigital
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Hosting

  • Speed
  • HTTPS
  • Domains

#askpixeld or @pixelddigital

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Instagram

#askpixeld or @pixelddigital

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700,000,000

#askpixeld or @pixelddigital

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#?

#askpixeld or @pixelddigital

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On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014)

#askpixeld or @pixelddigital

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5 PM on Wednesdays Mayfair Share to Facebook

*Only 4 times a week

#askpixeld or @pixelddigital

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Facebook Advertising

#askpixeld or @pixelddigital

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Facebook Ad Targeting

  • Demographics
  • Interests
  • Purchasing Behavior

#askpixeld or @pixelddigital

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Experiment

#askpixeld or @pixelddigital

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Thank you

#askpixeld or @pixelddigital