DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design - - PowerPoint PPT Presentation

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Nov 07, 2023 234 likes •497 views

DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design and User experience Business analytics Conversion MY CLIENTS Record labels, Creative agencies, Talent management Airports, Airlines Telcos, Tech

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DIGITAL MARKETING 101

SLIDE 2

INTRO

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MY FOCUS

Marketing strategy
Design and User experience
Business analytics
Conversion

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Record labels, Creative agencies, Talent management
Airports, Airlines
Telcos, Tech companies
Financial organisations
Auction houses

MY CLIENTS

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EXAMPLES

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SLIDE 13

WHAT IS DIGITAL MARKETING?

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WHAT IS DIGITAL MARKETING?

Website
Advertising
Campaigns
Social Media

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WHY SHOULD I CARE?

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WHY SHOULD I CARE?

Customer expectations
Lost opportunities
Cost and ROI
Measurability
Flexibility
Sophisticated segmentation

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COMMON PROBLEMS

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COMMON PROBLEMS

Low attention spans
Lack of relevance
Lack of trust

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11.8

10 20 30 40 50 60 70 80 90 100 2014

US Digital Market FY2014

Mobile Desktop

31.6B 31.6B

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

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15.4

10 20 30 40 50 60 70 80 90 100 Q1 2015

US Digital Market Q1 2015

Mobile Desktop

11.1B 11.1B

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

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AREAS TO FOCUS ON

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AREAS TO FOCUS ON

Connecting with customers
Customer centric design
Mobile
UX design
Online Video
Conversion optimisation

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DIGITAL STRATEGY

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DIGITAL STRATEGY

Identify customer needs
Define your goals
Identify your current state
Identify your strengths and weaknesses

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DIGITAL STRATEGY

Conduct competitive analysis
Define your strategy
Get to market fast!
Measure/Review/Revise

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QUESTIONS?