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DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design - PowerPoint PPT Presentation

Nov 07, 2023 •234 likes •496 views

DIGITAL MARKETING 101 INTRO MY FOCUS Marketing strategy Design and User experience Business analytics Conversion MY CLIENTS Record labels, Creative agencies, Talent management Airports, Airlines Telcos, Tech

  1. DIGITAL MARKETING 101

  2. INTRO

  3. MY FOCUS • Marketing strategy • Design and User experience • Business analytics • Conversion

  4. MY CLIENTS • Record labels, Creative agencies, Talent management • Airports, Airlines • Telcos, Tech companies • Financial organisations • Auction houses

  5. EXAMPLES

  13. WHAT IS DIGITAL MARKETING?

  14. WHAT IS DIGITAL MARKETING? • Website • Advertising • Campaigns • Social Media

  15. WHY SHOULD I CARE?

  16. WHY SHOULD I CARE? • Customer expectations • Lost opportunities • Cost and ROI • Measurability • Flexibility • Sophisticated segmentation

  17. COMMON PROBLEMS

  18. COMMON PROBLEMS • Low attention spans • Lack of relevance • Lack of trust

  19. US Digital Market FY2014 100 31.6B 31.6B 90 80 70 60 50 40 30 20 10 11.8 0 2014 Mobile Desktop http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

  20. US Digital Market Q1 2015 100 11.1B 11.1B 90 80 70 60 50 40 30 20 10 15.4 0 Q1 2015 Mobile Desktop http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

  21. AREAS TO FOCUS ON

  22. AREAS TO FOCUS ON • Connecting with customers • Customer centric design • Mobile • UX design • Online Video • Conversion optimisation

  23. DIGITAL STRATEGY

  24. DIGITAL STRATEGY • Identify customer needs • Define your goals • Identify your current state • Identify your strengths and weaknesses

  25. DIGITAL STRATEGY • Conduct competitive analysis • Define your strategy • Get to market fast! • Measure/Review/Revise

  26. QUESTIONS?

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