DIGITAL ANALYTICS IS HARD GET ON WITH IT! Hard learned lessons, - - PowerPoint PPT Presentation

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Jan 01, 2023 359 likes •764 views

DIGITAL ANALYTICS IS HARD GET ON WITH IT! Hard learned lessons, If you make any use of tips and thoughts this content please give about our digital state. proper credit. I would also love to know! Stphane Hamel #SPWK @SHamel67

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#SPWK @SHamel67

“DIGITAL ANALYTICS IS HARD

Hard learned lessons, tips and thoughts about our digital state. Stéphane Hamel

GET ON WITH IT!

If you make any use of this content please give proper credit. I would also love to know!

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#SPWK @SHamel67

TRAPPED IN THE INFINITE LOOP OF

LEARNING

my email signature circa 1992

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#SPWK @SHamel67

“We need a digital strategy!

(in the meantime I can’t do anything)

#1

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#SPWK @SHamel67

WHAT YOU NEED IS A

STRATEGY

AND A

DIGITAL CULTURE.

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#SPWK @SHamel67

ATTENTION TO DETAILS & CREATIVITY IN A CONTINOUS IMPROVEMENT PROCESS.

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#SPWK @SHamel67

ANALYTICS

HOW AN ORGANIZATION ARRIVES AT AN

OPTIMAL AND REALISTIC

DECISION

INFORMED BY DATA. THE SCIENCE OF ANALYSIS

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ANALYSIS

THE PROCESS OF BREAKING A COMPLEX TOPIC INTO SMALLER PARTS TO GAIN A BETTER

UNDERSTANDING

OF IT.

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ANALYTICS = CONTEXT + DATA + CREATIVITY

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Anyone can make the simple complicated.

CREATIVITY

IS MAKING THE COMPLICATED

SIMPLE

Charles Mingus American jazzman

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#SPWK @SHamel67

“I can’t trust my data!

(so I can blame someone else for my lack of decisions)

#2

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#SPWK @SHamel67

IT’S 2015… YOU’D THINK WE’D HAVE FIGURED OUT HOW TO

MEASURE WEB TRAFFIC

BY NOW!

Sam Dean, FiveThirtyEight.com

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Business Requirements Solution Design Implementation T ests Hope for the best!

WATERFALL APPROACH

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#SPWK @SHamel67

Business Requirements Solution Design Implementation T ests Hope for the best!

WATERFALL APPROACH

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#SPWK @SHamel67

Homework Talk about business stuff Informed decisions Take the lead Enable "Best practice" Deliver value Improve & Augment

BE RADICAL!

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#SPWK @SHamel67

“My manager doesn’t act on the data!

(boohoo!!!)

#3

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YES NO

__ | |__

PRIVILEGE OF RECOMMANDATION vs. POWER OF DECISION ANALYSTS ARE CHANGE AGENTS

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FIND THE BALANCE BETWEEN THE IDEAL AND THE CONSTRAINTS.

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UNDERSTAND

DATA YOU MUST

ENGAGE

IN THE WORLD

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“It’s not about the data, it’s about the story!

(ok, I’m sick of hearingthis one!)

#4

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#SPWK @SHamel67

“What you lack in presentation skills you got in passion.

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#SPWK @SHamel67

FAILURE DOESN’T MEAN THE

GAME IS OVER,

IT MEANS TRY AGAIN WITH

EXPERIENCE

Len Schlesinger, President, Babson College The Global Leadership Summit

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#SPWK @SHamel67

“I don’t believe in maturity models

(but I have no alternative to offer)

#5

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#SPWK @SHamel67

MATURITY MODEL Essential elements of effective processes which describes an evolutionary improvement path from ad hoc, immature processes to disciplined, mature processes with improved quality and effectiveness.

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#SPWK @SHamel67

Governance, Culture & Adoption Objectives & Scope Team & Expertise Continuous Improvement Process & Methodology Tools, Data & Technology

DIGITAL ANALYTICS MATURITY

j.mp/DAMSAT

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Case Study

Governance Objectives Expertise Process Technology

Accountable

Global organization with 20 stakeholders: analysts, managers, business stakeholders.

DIGITAL ANALYTICS MATURITY

j.mp/DAMSAT

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Case Study

Governance Objectives Expertise Process Technology

Responsible

Global organization with 20 stakeholders: analysts, managers, business stakeholders.

DIGITAL ANALYTICS MATURITY

j.mp/DAMSAT

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Case Study

Governance Objectives Expertise Process Technology

Informed

Global organization with 20 stakeholders: analysts, managers, business stakeholders.

DIGITAL ANALYTICS MATURITY

j.mp/DAMSAT

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#SPWK @SHamel67

PROCESS SETS STRATEGY FREE

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#SPWK @SHamel67

Photo credit: Ray Ong

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#SPWK @SHamel67

Photo credit: Ray Ong

1. DEFINE
2. MEASURE
3. ANALYZE

4 IMPROVE

5. CONTROL

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#SPWK @SHamel67

“I have this problem… ...and I don’t want to talk to IT...

(because I’m such a smart ass!)

#6

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#SPWK @SHamel67

Analytics (All business functions) Digital Analytics (Marketing centric)

Business TMS Back Office

Online Analytics

Marketing Tags

Web Analytics

IT Logs

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“We need Big Data!

(that’s what I’ve been told!)

#7

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“That which doesn’t fit into an Excel spreadsheet.

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WE ARE ON A

COLLISION

COURSE

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TEAM DYNAMICS

Data Driven Organization Business Outcomes & Actions Enabling Capabilities Analysis

Provides: Actionable insight & recommendations Communicate: Business requirement & objectives Supply: Means, tools and data Strategy Goals Technological capabilities & constraints Information architecture Instrumentation & BI Statistics Analytical mindset Problem solving Synthesis Communication

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#SPWK @SHamel67

#1 – Data-driven culture supports strategy #2 – Think “Agile” #3 – Analytics = context + data + creativity #4 – Communication skills #5 – Maturity model to start the conversation Realistic and balanced roadmap Analytical process/problem solving approach #6 – Teamwork! Hug your IT/BI/BA people #7 – Think Big (but act small!)

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#SPWK @SHamel67

StéphaneHamel

Data is the raw material of my craft.

THANK YOU!

shamel@immeria.net linkedin.com/in/shamel google.com/+StephaneHamel-immeria @SHamel67 StephaneHamel.net

If you make any use of this content please give proper credit. I would also love to know!