Dialogue or Dead End? Opportunities and challenges in social media - - PowerPoint PPT Presentation

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Dialogue or Dead End? Opportunities and challenges in social media - - PowerPoint PPT Presentation

Jul 15, 2023 139 likes •271 views

Final conference Looking up, reaching out new horizons in communicating mountain research Dialogue or Dead End? Opportunities and challenges in social media for science communication R. Andreas Kraemer, Director, Ecologic Institute

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Project partners

Dialogue or Dead End?

Opportunities and challenges in social media for science communication

  • R. Andreas Kraemer,

Director, Ecologic Institute 17 November 2011, Brussels

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

  • R. Andreas Kraemer, Director, Ecologic Institute

VS.

Communicating with policymakers Communicating with

  • ther practitioners

Policymakers Researchers Researchers Other Practitioners

Introduction

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

  • R. Andreas Kraemer, Director, Ecologic Institute

Multimedia Networking

Communication

News Virtual Worlds Wikis

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Definition of social media…

  • R. Andreas Kraemer, Director, Ecologic Institute

…internet-based tools that allow for a two- way-communication and the creation and exchange of user-generated content."

  • Kaplan & Haenlein, 2010
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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

The three outstanding potentials of social media

  • R. Andreas Kraemer, Director, Ecologic Institute

1.Constant Feedback 2.Collaborative content creation 3.Enhanced networking

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Possibility #1: Constant Feedback

  • R. Andreas Kraemer, Director, Ecologic Institute

Source: Screenshot from Youtube.com, http://www.youtube.com/watch?v=nl5dlbCh8lY&feat ure=related

Examples:

  • ‘Like’ and ‘Dislike’ buttons
  • Commenting fuctions
  • Rating functions

1. 3. 2. 1. 2. 3.

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Possibility #1: Constant Feedback

  • R. Andreas Kraemer, Director, Ecologic Institute

Source: Screenshot from mountain.TRIP Project Website, www.mountaintrip.eu

Challenges

  • Need to frame information meangingfully
  • No control over feedback
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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Possibility #2: Collaborative content creation

  • R. Andreas Kraemer, Director, Ecologic Institute

Source: Wikipedia, ‘Social Media’, http://en.wikipedia.org/wiki/Social_media

Examples:

  • Online surveys
  • Engaging practitioners for

data gathering

  • ‘Wikis’
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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Possibility #2: Collaborative content creation

  • R. Andreas Kraemer, Director, Ecologic Institute

Challenges

  • Changes the roles of scientists and practitioners
  • Trustworthiness of results
  • Acknowledgement of authors
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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Possibility #3: Enhanced networking

  • R. Andreas Kraemer, Director, Ecologic Institute

Advantages:

  • Networks with different utilities (eg,

LinkedIn = professional, Facebook = personal)

  • Communicating with other

scientists and practitioners

  • Facebook, Google+, Diaspora etc

becoming ‘Social Dashboards’

  • ‘Folksonomies’ and groups

Source: Screenshot of mountain.TRIP Facebook group, http://www.facebook.com/#!/mountain.TRIP

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Possibility #3: Enhanced networking

  • R. Andreas Kraemer, Director, Ecologic Institute

Challenges

  • Need to ensure a new social network has meaningful utility and

specificity

  • Security and privacy issues
  • Information overload
  • Communication must occur as a relationship
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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

  • R. Andreas Kraemer, Director, Ecologic Institute

Source: Daryl Lang, 2011, http://www.breakingcopy.com/social-media-flowchart-status

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Final conference

“Looking up, reaching out – new horizons in communicating mountain research”

Conclusion

  • R. Andreas Kraemer, Director, Ecologic Institute

Source: Ludwig Gatzke , Creative Commons - Attribution- NonCommercial-ShareAlike 2.0 Germany, http://www.flickr.com/photos/stabilo-boss/

Enormous potential… …but it requires time, human resources and effective communication planning