Dialogue or Dead End? Opportunities and challenges in social media - PowerPoint PPT Presentation

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Dialogue or Dead End? Opportunities and challenges in social media for science communication R. Andreas Kraemer, Director, Ecologic Institute 17 November 2011, Brussels Project partners

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Introduction Policymakers Other Researchers VS. Practitioners Researchers Communicating with Communicating other practitioners with policymakers R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Wikis Networking Communication Multimedia News Virtual Worlds R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Definition of social media… …internet -based tools that allow for a two- way-communication and the creation and exchange of user-generated content ." -Kaplan & Haenlein, 2010 R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” The three outstanding potentials of social media 1.Constant Feedback 2.Collaborative content creation 3.Enhanced networking R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Possibility #1: Constant Feedback Examples: •‘Like’ and ‘Dislike’ buttons • Commenting fuctions • Rating functions 1. 2. 1. 2. 3. 3. Source: Screenshot from Youtube.com, http://www.youtube.com/watch?v=nl5dlbCh8lY&feat ure=related R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Possibility #1: Constant Feedback Challenges • Need to frame information meangingfully • No control over feedback Source: Screenshot from mountain.TRIP Project Website, www.mountaintrip.eu R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Possibility #2: Collaborative content creation Examples: • Online surveys • Engaging practitioners for data gathering •‘Wikis’ Source: Wikipedia, ‘Social Media’, http://en.wikipedia.org/wiki/Social_media R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Possibility #2: Collaborative content creation Challenges • Changes the roles of scientists and practitioners • Trustworthiness of results • Acknowledgement of authors R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Possibility #3: Enhanced networking Advantages: • Networks with different utilities (eg, LinkedIn = professional, Facebook = personal) • Communicating with other scientists and practitioners • Facebook, Google+, Diaspora etc becoming ‘Social Dashboards’ •‘Folksonomies’ and groups Source: Screenshot of mountain.TRIP Facebook group, http://www.facebook.com/#!/mountain.TRIP R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Possibility #3: Enhanced networking Challenges • Need to ensure a new social network has meaningful utility and specificity • Security and privacy issues • Information overload • Communication must occur as a relationship R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Source: Daryl Lang, 2011, http://www.breakingcopy.com/social-media-flowchart-status R. Andreas Kraemer , Director, Ecologic Institute

Final conference “Looking up, reaching out – new horizons in communicating mountain research” Conclusion Enormous potential… …but it requires time, human resources and effective communication planning Source: Ludwig Gatzke , Creative Commons - Attribution- NonCommercial-ShareAlike 2.0 Germany, http://www.flickr.com/photos/stabilo-boss/ R. Andreas Kraemer , Director, Ecologic Institute