Developing an Ambition for Alcohol Tuesday 15 October 2019 - - PowerPoint PPT Presentation

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developing an ambition for alcohol
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Developing an Ambition for Alcohol Tuesday 15 October 2019 - - PowerPoint PPT Presentation

Jul 04, 2023 335 likes •757 views

Developing an Ambition for Alcohol Tuesday 15 October 2019 gmhscp.bigalcoholconversation@nhs.net #GMBigAlcoholConversation Agenda Welcome Alex Whinnom, GMCVO Journey so far Martin Sainsbury, GMHSC Vickie Butterworth, One Agency Ben

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Developing an Ambition for Alcohol

Tuesday 15 October 2019

gmhscp.bigalcoholconversation@nhs.net #GMBigAlcoholConversation

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Agenda

Welcome

Alex Whinnom, GMCVO

Journey so far

Martin Sainsbury, GMHSC Vickie Butterworth, One Agency Ben Gilchrist, 10GM Dave Boulger, GMHSC

Workshops

(2 x 40 minute sessions & feedback)

Next steps

Dave Boulger, GMHSC

#GMBigAlcoholConversation

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Welcome

Alex Whinnom

Chief Executive Greater Manchester Centre for Voluntary Organisation (GMCVO)

#GMBigAlcoholConversation

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The scale of the challenge

Martin Sainsbury

Senior Communications & Engagement Manager Greater Manchester Health and Social Care Partnership

#GMBigAlcoholConversation

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Our vision

#GMBigAlcoholConversation

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Our reality

#GMBigAlcoholConversation

£1.3bn public costs a year Over 22,000 hospital admissions a year More than 1 death a day

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Our reality

#GMBigAlcoholConversation

Visitor economy worth £7.5bn a year 181,000 jobs in related night time economy 2,000 pubs - important for communities, connection

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Any comments?

#GMBigAlcoholConversation

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The stories behind the stats

#GMBigAlcoholConversation

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Engaging our population

Vickie Butterworth

Director One Agency

#GMBigAlcoholConversation

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Designing the campaign

#GMBigAlcoholConversation

Different approach to traditional health campaigns Informed by research:

  • Our audience
  • Lessons from previous

campaigns Open, accessible, non- judgemental, not shocking – a conversation not a lecture

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Delivering the campaign

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Our reach

Around

700,000

people

  • 300,000 via social media
  • 215,000 video views
  • 25,000 unique website visitors

#GMBigAlcoholConversation

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Our impact

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Empowering our communities

Ben Gilchrist

Deputy Chief Executive Action Together

#GMBigAlcoholConversation

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What we heard, what we know

Dave Boulger

Head of Population Health Transformation Greater Manchester Health and Social Care Partnership

#GMBigAlcoholConversation

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Confirming the case for action

A significant proportion of

  • ur population is concerned

…and otherwise feel unable to make a difference

#GMBigAlcoholConversation

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Health harms are recognised…

#GMBigAlcoholConversation

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…but social harms more so

#GMBigAlcoholConversation

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Impacts on children

#GMBigAlcoholConversation

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Our economy is also affected

#GMBigAlcoholConversation

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Impacts vary across region

#GMBigAlcoholConversation

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There are few positive trends

#GMBigAlcoholConversation

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This is everybody’s responsibility

#GMBigAlcoholConversation

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…except my own!

#GMBigAlcoholConversation

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No single solution

The most commonly supported potential actions are: #GMBigAlcoholConversation

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A role for Minimum Unit Pricing?

Support increased significantly among people who saw the campaign:

50

%

70

%

49

%

Increased support for Minimum Unit Pricing (MUP):

#GMBigAlcoholConversation

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Our five priorities for action

DEVELOPING OUR AMBITION:

We will explore opportunities to build upon the strong public support for regulatory and legislative reform – which could be implemented at a local or regional level, or lobbied for nationally. We will look at particular on reducing harms linked to

  • where we drink
  • how we access alcohol
  • what information we are

provided to make informed choices.

“Restrictions should not be applied across the board to tackle alcohol

  • purchases. This will affect law-abiding people in an unfair way.”

#GMBigAlcoholConversation

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Our five priorities for action

DEVELOPING OUR AMBITION:

We will work with businesses, communities and partners to develop a vision for an alternative drinking culture in Greater Manchester, where sensible alcohol use is normalised. We aim to:

  • incentivise responsible buying

and selling of alcohol, and

  • showcase new and existing
  • pportunities to socialise

around moderate and no alcohol use.

“It is normal for people in England ‘to get pissed’ and it’s in fact seen as weird if you don’t drink.”

#GMBigAlcoholConversation

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Our five priorities for action

DEVELOPING OUR AMBITION:

We will look at how we can do more to change attitudes and behaviours in adults’ use of alcohol around children. We will also continue to establish

  • ur city-region as a leader in

preventing the harms caused by drinking alcohol in pregnancy.

“If children are taught earlier then there is less chance that they would abuse alcohol in the future. It isn’t enough to be just educated at school. It should be done at home too and through the television.”

#GMBigAlcoholConversation

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Our five priorities for action

DEVELOPING OUR AMBITION:

We will take forward the Greater Manchester Drug and Alcohol Strategy and its

  • verall aim of making it

everybody’s business to reduce alcohol harm. This includes collaborating across our services and neighbourhoods to join up our approaches to prevention, early help and supporting those who are most vulnerable.

“Services need to find new ways of engaging with regards to alcohol... People don’t need to be dependant for their consumption to affect their health”.

#GMBigAlcoholConversation

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Our five priorities for action

DEVELOPING OUR AMBITION:

We will create more

  • pportunities for

discussing alcohol harms in our lives and communities. This will aim in particular to change awareness, attitudes and behaviours among people who drink beyond recommended levels, but don’t consider themselves harmful drinkers.

“Higher earners, older people & highly qualified professions make up some

  • f the worst stats…I honestly believe the public don’t have a clear picture
  • f the risks of alcohol at the point in their lives when opinion is formed”

#GMBigAlcoholConversation

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Introducing our workshops

Alex Whinnom

Chief Executive Greater Manchester Centre for Voluntary Organisation (GMCVO)

#GMBigAlcoholConversation

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Developing our priorities

Laws and levers

1 Laws and levers

Laws and levers

2 Doing drinking differently

Laws and levers

3 Protecting our children

Laws and levers

5 Continuing the conversation

Laws and levers

4 Support for all

Main hall Main hall Main hall Breakout 1 Breakout 2 #GMBigAlcoholConversation

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Refreshments

#GMBigAlcoholConversation

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Workshop – session one

#GMBigAlcoholConversation

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Workshop – session two

#GMBigAlcoholConversation

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Workshops feedback

Alex Whinnom

Chief Executive Greater Manchester Centre for Voluntary Organisation (GMCVO)

Workshop facilitators

3 minutes each

#GMBigAlcoholConversation

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Next steps

Dave Boulger

Head of Population Health Transformation Greater Manchester Health and Social Care Partnership

#GMBigAlcoholConversation

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Next steps: proposed timeline

#GMBigAlcoholConversation

Laws and levers

Nov

Proposals submitted

Laws and levers

Draft ‘Ambition for Alcohol’

Laws and levers

Public consultation starts

Laws and levers

Final ‘Ambition for Alcohol’

Laws and levers

Public consultation ends

Dec Dec Feb Spr

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gmhscp.bigalcoholconversation@nhs.net #GMBigAlcoholConversation