Designing Slides Business and Administrative Communication 1. - - PowerPoint PPT Presentation

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Designing Slides Business and Administrative Communication 1. - - PowerPoint PPT Presentation

Anne-Pierre de Peyronnet Designing Slides Business and Administrative Communication 1. Before you start 2. Designing slides* 3. Comments generally made to students Anne-Pierre de Peyronnet presenting power-point slides 4. Exercises *


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Anne-Pierre de Peyronnet

Designing Slides

Business and Administrative Communication

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Anne-Pierre de Peyronnet

  • 1. Before you start

2. Designing slides* 3. Comments generally made to students presenting power-point slides 4. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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Anticipating the environment

  • What video equipment

will you use?

– Compatibility; wires; etc.

  • How is the light in the

room?

– Text versus background

  • How is the screen

setup?

– Big or small

  • What is the layout of

the room?

– Does the audience face the screen?

  • What is your audience

like?

– How do you get them to participate?

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Identifying the author Identifying the author

  • 1. Put your name(s) on

the homepage

  • 2. Include your name in

the file name:

– Topic_name.ext

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Why Page Design is Important

  • An attractive

document:

Looks inviting Looks friendly Is easy to read

  • Good document

design can save:

Time Money Legal problems

  • The visual grouping of ideas makes a

document’s structure more apparent.

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Anne-Pierre de Peyronnet

1. Before you start

  • 2. Designing slides*

a) Eight guidelines b) Six rules for using Color Effectively c) Best practices 3. Comments generally made to students presenting power-point slides 4. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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  • 1. Using White Space*
  • 1. Using White Space*
  • To separate points & To emphasize points

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 1. Using White Space
  • 1. Using White Space

Repositioning the historical brands: Gallo Grano Largo Fino & Gallo Doble

  • Actual: advertising depicting mother and daughter cooking

remembering the old times

– This communication is old fashioned!

  • Competitors are communicating on factual (quality, price,

easiness of cooking) ➔Gallo needs to communicate on emotional and dynamic values

➔ Provide imaginary, younger image, without loosing

credibility and quality

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  • 2. Using Headings*
  • To group points
  • To lead the reader through the document

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 2. Using Headings
  • 2. Using Headings

Repositioning the historical brands: Gallo Grano Largo Fino & Gallo Doble

  • Gallo’s Brand Image is Old Fashioned!

– Advertising depicting mother and daughter cooking remembering

the old times

  • Competitors communicate on facts

– Quality, Price, Ease of Use

  • Recommendation for Gallo:

➔ Communicate using emotional and dynamic values ➔ Provide imaginary and younger image ➔ Be careful not to loose in credibility and quality

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  • 3. When using Capital Letters*
  • Limit the use of words set in all capital

letters

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 3. Using Capital Letters
  • 3. Using Capital Letters

From Geomarketing to Product Strategy

  • Necessity to:

ADAPT and NOT Standardize!

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  • 4. When using typefaces*
  • 4. When using typefaces*
  • Limit the use of typefaces in a single document.

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 4. Using typefaces
  • 4. Using typefaces

Why Page Design is Important

  • An attractive document:

– Looks inviting, – Looks friendly, and – Is easy to read.

  • The visual grouping of ideas makes a document’s

structure more apparent.

  • Good document design can save:

– Time, – Money, and – Legal problems.

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  • 5. When justifying margins*
  • Decide based on

situation and audience

✔ Administrative

documents, etc.

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 5. When justifying margins*
  • Decide based on situation and audience

*by Kitty O. Locker’s ‘Business and Administrative Communication,’ ? ? ? ? ?

Is anything missing here?

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  • 5. Justifying margins
  • 5. Justifying margins

Introduction: Gallo’s general presentation

Gallo in Italy Arrocera in Argentina

Retail rice market share in 1991 21% (volume) 17,5% (volume) 23,7% (value) Distribution

  • Modern commerce: 61% of Gallo’s sales

value

  • A network of 60 agents & brokers selling to

retailers (no company’s sales force)

  • Supermarkets: 75% of Gallo’s retail

sales

  • 90%: company’s sales force
  • 10%: agents serving remote areas

Competition 3 major national brands:

  • Flora
  • Curti-Buitoni
  • Scotti

1 major competitor: Molinos 2 minor competitors:

  • Mocovi
  • Modena

Bulk: no-brand rice sellers Product lines 3 lines:

  • Basic (white rice)
  • Blond (parboiled)
  • Super-premium

4 lines:

  • Long grain
  • Parboiled
  • Integral (brown rice)
  • Dry mixes (risottos)

Advertising and Promotion Expenditure (1991) $15,441 Planned expenditure: 15% of sales (1992) Gallo: 33% of total category media advertising Focus on brand’s tradition, trustworthy image and culture Expenditure (1991): $562 Different market

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  • 6. When placing important elements*
  • Important elements go in the top left and

lower right quadrants of the page

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 6. Placing important elements
  • 6. Placing important elements

Two different markets: Italy and Argentina

Gallo in Italy Arrocera in Argentina

Retail rice market share in 1991 21% (volume) 17,5% (volume) 23,7% (value) Distribution

  • Modern commerce: 61% of Gallo’s sales value
  • A network of 60 agents & brokers selling to

retailers (no company’s sales force)

  • Supermarkets: 75% of Gallo’s retail

sales

  • 90%: company’s sales force
  • 10%: agents serving remote areas

Competition 3 major national brands:

  • Flora
  • Curti-Buitoni
  • Scotti

1 major competitor: Molinos 2 minor competitors:

  • Mocovi
  • Modena

Bulk: no-brand rice sellers Product lines 3 lines:

  • Basic (white rice)
  • Blond (parboiled)
  • Super-premium

4 lines:

  • Long grain
  • Parboiled
  • Integral (brown rice)
  • Dry mixes (risottos)

Advertising and Promotion Expenditure (1991) $15,441 Planned expenditure: 15% of sales (1992) Gallo: 33% of total category media advertising Focus on brand’s tradition, trustworthy image and culture Expenditure (1991): $562

Arrocera is more profitable

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  • 7. When unifying elements in a document*
  • Use a grid of

imaginary columns:

– It helps unify

elements in a document

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 7. Unifying elements in a document
  • 7. Unifying elements in a document
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  • 8. When using Highlighting, Decorative

Devices, and Color*

  • MODERATION is better

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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  • 8. Using Highlighting, Decorative Devices,

and Color

  • 8. Using Highlighting, Decorative Devices,

and Color

Seadrill: a healthy increase over the past 3 years

2010 2011 2012 Number of employees

6 700 7 500 8 700

Revenues

in billions of US$

1 482 1 205 2 786

Cash flow – Operation in billions of US$

/ 1 205 2 788

Cash flow - Investing in billions of US$

3 884 2381 1 343

Source: http://www.seadrill.com/stream_file.asp?|EntityId=1496

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1. Before you start

  • 2. Designing slides*

a) Eight guidelines b) Six rules for using Color Effectively c) Best practices 3. Comments generally made to students presenting power-point slides 4. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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Use Color Effectively Use Color Effectively

  • 1. Limit the number of colors you use in a

document, slide, or screen.* 1.Limit the number of colors you use in a document, slide, or screen.

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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Use Color Effectively Use Color Effectively

  • 2. Use color for main points, not for details.*

2.Use color for main points, not for details.

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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Use Color Effectively Use Color Effectively

  • 3. Be consistent:

– All points at the same level should use the

same color.*

  • 3. Be consistent:

– All points at the same level should use the

same color.

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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Use Color Effectively, continued Use Color Effectively, continued

  • 4. Create a unified look by:*

– Repeating text color in numbers, bullets, and lines. – Using the same color palette for your whole presentation or in a series or related documents

  • 4. Create a unified look by:

– Repeating text color in numbers, bullets, and lines.

– Using the same color palette for your whole

presentation or in a series or related documents.

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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Use Color Effectively, continued Use Color Effectively, continued

  • 5. Make sure that colors contrast with the

background.*

  • 5. Make sure that colors contrast with the

background.

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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Use Color Effectively, continued Use Color Effectively, continued

  • 6. Use colors that work with the cultural

expectations of your audience.

  • 6. Use colors that work with the cultural

expectations of your audience.

– Red = ? – Green = ?

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1. Before you start

  • 2. Designing slides*

a) Eight guidelines b) Six rules for using Color Effectively c) Best practices 3. Comments generally made to students presenting power-point slides 4. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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To Design PowerPoint Slides*

Use a big font. Use bullet-point phrases. Make only three to five points on each slide. Customize your slides:

– Adapt the style to your client

*by Kitty O. Locker’s ‘Business and Administrative Communication,’

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1. Designing slides*

  • 2. Comments generally made to students

presenting power-point slides

a) Make a 1st good impression! b) Build your table of content rigorously! c) Share your expertise d) Serve your goal! e) Keep your audience’s attention!

3. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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Make a 1st good impression!

 Check WORDS:

– For definition – For spelling

 Horror stories:

  • “equavilent” instead of

“equivalent”

  • “RECOMMADATIONS”
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Make a 1st good impression!

 Check GRAMMAR:

– when not sure

 Horror stories:

  • argentine
  • vs Argentinean / Argentinian
  • “MICHELIN propose…”
  • MICHELIN is singular!
  • “propose” is plural!
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Make a 1st good impression!

 NEVER!

Absolutely DO NOT:

– Use franglais

  • Choose your words carefully

– “The informatic system”

  • vs: “The computer system”

– “The concurrent”

  • vs: “The competitor”
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1. Designing slides*

  • 2. Comments generally made to students

presenting power-point slides

a) Make a 1st good impression! b) Build your table of content rigorously! c) Share your expertise d) Serve your goal! e) Keep your audience’s attention!

3. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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Build your road map rigorously! Build your road map rigorously!

  • When asked to work on a specific subject:

 Make sure digressions are self-explanatory

  • If asked to focus on the Argentinean consumer

rice market:

– Why mention the Poles?

  • “For Polish, rice is obviously not essential in their

food diet.”

– Why mention the Italians?

  • “Argentineans are good consumers, moreover, the

Italians consider rice as a good alternative to pasta.”

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1. Designing slides*

  • 2. Comments generally made to students

presenting power-point slides

a) Make a 1st good impression! b) Build your table of content rigorously! c) Share your expertise d) Serve your goal! e) Keep your audience’s attention!

3. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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Share your expertise

  • Become an expert on the topic studied

· Focus on the most urgent and really dig into

that issue:

– introduce numbers and make them talk:

  • Use Excel to crunch those numbers !
  • Use charts to put numbers in perspective !

– introduce facts:

  • Follow up with analysis!
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1990 1991 1990 1991 1990 1991 Gallo 19.1 21.1 16.4 17.3 31.3 35.4 Flora 8.1 8.8 11.1 10.2 7.8 5.6 Curto- Buitoni 10.5 9.2 7.0 7.5 43.3 40.9 Scotti 15.9 6.1 15.5 17.3 14.2 12.2 White Rice

Volume Market Share (%)

Parboiled Rice

Volume Market Share (%)

Market shares

Volume Market Share (%)

Take 30 seconds, look at this slide...

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1990 1991 1990 1991 1990 1991 Gallo 19.1 21.1 16.4 17.3 31.3 35.4 Flora 8.1 8.8 11.1 10.2 7.8 5.6 Curto- Buitoni 10.5 9.2 7.0 7.5 43.3 40.9 Scotti 15.9 6.1 15.5 17.3 14.2 12.2 White Rice

Volume Market Share (%)

Parboiled Rice

Volume Market Share (%)

Market shares

Volume Market Share (%)

What do you remember?

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1990 1991 1990 1991 1990 1991 Gallo 19.1 21.1 16.4 17.3 31.3 35.4 Flora 8.1 8.8 11.1 10.2 7.8 5.6 Curto- Buitoni 10.5 9.2 7.0 7.5 43.3 40.9 Scotti 15.9 6.1 15.5 17.3 14.2 12.2 White Rice

Volume Market Share (%)

Parboiled Rice

Volume Market Share (%)

Market shares

Volume Market Share (%)

No perspective is given to the numbers

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1. Designing slides*

  • 2. Comments generally made to students

presenting power-point slides

a) Make a 1st good impression! b) Build your road map rigorously! c) Share your expertise d) Serve your goal! e) Keep your audience’s attention!

3. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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Serve your goal. Opt for clarity! Serve your goal. Opt for clarity!

  • If asked to present a recommendation!

✔ Make a recommendation

  • If asked for an analysis!

✔ Present the steps of your analysis

➔You certainly want to collect the benefits of your work

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To serve your goal: To serve your goal:

➔Always be very clear about what you do

Introduce your recommendation

Explain your reasoning Be ready for people to react to your recommendation

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Presenting your recommendation Presenting your recommendation

Analysis & Recommendation

  • Launched in 2001, XYZ has established itself as

a leading on-line source for “all things capable of making life prettier.”

  • Our analysis will try to identify the ingredients of

the XYZ recipe.

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To serve your goal: To serve your goal:

➔Always be very clear about what you do

Introduce your recommendation

Explain your reasoning

Be ready for people to react to your recommendation

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Explaining your reasoning Explaining your reasoning XYZ is a place:

  • 1. With excitement built into its genes
  • 2. Where shopping is for different categories
  • 3. A market place
  • 4. A magazine about design
  • 5. A brick & mortar showroom
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To serve your goal: To serve your goal:

➔Always be very clear about what you do

Introduce your recommendation Explain your reasoning

Be ready for people to react to your recommendation

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Building the demonstration on facts Building the demonstration on facts

  • XYZ=Dibs (http://1stdibs.com):
  • Definition* = a claim, a right:
  • ‘I have dibs on that piece of cake’

* Merriam-Webster

‘I have dibs on what is presented on the website 1stDibs.com’

Excitement is built into the brand

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Set yourself as the reference!

  • Slides must share your level of expertise:

– The audience will take notes on your slides, analyze them, etc.

  • Slides must include enough information
  • Slides are not meant to entertain:

– Looks are meant to support the content. – Animate your slides only when all else is

perfect.

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1. Designing slides*

  • 2. Comments generally made to students

presenting power-point slides

a) Make a 1st good impression! b) Build your road map rigorously! c) Share your expertise d) Serve your goal! e) Keep your audience’s attention!

3. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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Keep your audience’s attention!

  • A table of

content will

help show

how you progress into the presentation

Table of content example:

  • Introduction: Gallo presentation
  • Conquering the Argentinean

market…

  • 1. Market Opportunity
  • 2. The local factors of success
  • 3. The 4P-recommendation
  • 4. PUSH vs. PULL strategy
  • Conclusion
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When you are done: Say so!

Thank you

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1. Before you start 2. Designing slides* 3. Comments generally made to students presenting power-point slides

  • 4. Exercises

* Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus

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BuWi exercises

Applying principles of Business Writing to Slide Design

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  • The design of this presentation is purposely

basic

  • This is meant for:

– Students to focus on each exercise – To take out any interference

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Before validating a slide, ask yourself:

  • 1. Is my presentation serving my

goal?

  • 2. Is my slide self-explanatory?
  • 3. Can my argumentation easily be countered by

the slide presented?

  • 4. Is my presentation free of spelling/grammar

mistakes?

  • 5. Can I improve the visual impact of the slides?
  • 6. Am I using the technology available?
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1- Is your presentation serving a purpose?

  • Your presentation must demonstrate!
  • When presenting a recapitulation of:

– Historical facts, or – Key events, or – Milestones in the society, etc.

  • Ask yourself:

– Do the facts presented serve my purpose?

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What is the writer’s purpose here?

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What is the writer’s purpose here?

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Before validating a slide, ask yourself:

  • 1. Is my presentation serving my goal?
  • 2. Is my slide self-explanatory?
  • 3. Can my argumentation easily be countered

by the slide presented?

  • 4. Is my presentation free of spelling/grammar

mistakes?

  • 5. Can I improve the visual impact of the slides?
  • 6. Am I using the technology available?
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2-Is your presentation self-explanatory?

  • If I pick-up my presentation in 2 months…
  • …can I easily explain what the slide is

about?

  • Nobody must need to ask himself/herself:

– “what the hell is the purpose or the goal of this slide?”

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How could this slide be improved?

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Improving a slide

  • Make sure the slide demonstrates a point,
  • r high-lights a situation
  • Make sure the text means something:

– Use bullet point sentences:

  • subject + verb + complement

– Minimize usage of acronyms:

  • What is M&O?

– Avoid looking like a fool:

  • No spelling mistakes: Networks -should be plural
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Why present the tool used to analyse?

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When presenting the results of a recommendation

  • When asked to present the result of your

analysis, actually present:

– Your findings – Your conclusions – Your methodology should be in the appendixes

  • Simply presenting the method is not enough
  • Plus, the slide becomes difficult to read
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What is recommended here?

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When presenting recommendations

  • Benefits for you:

– The presentation will be

easier to unfold

– You are building Goodwill

among the audience

  • Benefits for your audience:

– Taking notes is easier – Following the presentation is

more pleasant

– Sharing the slides with teams

  • r colleagues is enhanced
  • Is your slide self-explanatory?
  • Put your recommendations on the slides

– Slides are working documents

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Before validating a slide, ask yourself:

  • 1. Is my presentation serving my goal?
  • 2. Is my slide self-explanatory?
  • 3. Can my argumentation easily be

countered by the slide presented?

  • 4. Is my presentation free of spelling/grammar

mistakes?

  • 5. Can I improve the visual impact of the slides?
  • 6. Am I using the technology available?
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3-Avoiding being contradicted

  • Presenting the details of the method used

can open the door to counter-argumentation

– The audience can focus on how you use facts

  • To avoid building contradiction:

– Use facts with a purpose – Use facts in a meaningful way:

  • Build weight, statistics…
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Why present the results of an analysis?

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Avoiding any contradiction during a presentation

  • This slide presents a methodology
  • Arguments can serve one purpose or

another:

– What are the trends on visitors from Russia, the USA and Japan suppose to mean? – Why not include trends about visitors from France? – Does the trend in visitors from Japan show a reduction or a lesser increase? – How is the Image a « plus »?

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When using client’s material, make sure it is clear

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Avoiding to aggravate your client

  • When presenting solutions that belong to

the client:

– Make sure to explicitly say so – Avoid presenting the solution as if yours:

 In the bottom right corner:

« our recommendations »

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Anne-Pierre de Peyronnet

Before validating a slide, ask yourself:

  • 1. Is my presentation serving my goal?
  • 2. Is my slide self-explanatory?
  • 3. Can my argumentation easily be countered

by the slide presented?

  • 4. Is my presentation free of

spelling/grammar mistakes?

  • 5. Can I improve the visual impact of the slides?
  • 6. Am I using the technology available?
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Before validating a slide…

  • Look for:

– Spelling mistakes – Grammar mistakes – Typos – Etc.

  • People do not want careless partners!
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Particularly in spelling out the titles

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Before validating a slide, ask yourself:

  • 1. Is my presentation serving my goal?
  • 2. Is my slide self-explanatory?
  • 3. Can my argumentation easily be countered

by the slide presented?

  • 4. Is my presentation free of spelling/grammar

mistakes?

  • 5. Can I improve the visual impact of the

slides?

  • 6. Am I using the technology available?
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Before validating a slide…

  • Look into improving the visual impact
  • Keep in mind:

– You should not need to explain… – Your demonstration should be obvious

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SLIDE 82

Anne-Pierre de Peyronnet

What is being recommended here?

slide-83
SLIDE 83

Anne-Pierre de Peyronnet

Make sure your recommendation is clear

  • Clarity will translate the amount of work you

have done

  • The recommendation overview leads to

what?

– Many things are going on here:

  • 6 arrows point in all directions
  • 4 numbers are in circle
  • 5 colors are used to highlight stuff
  • The title says: recommendation

– What does each mean?

slide-84
SLIDE 84

Anne-Pierre de Peyronnet

What is being recommended here?

slide-85
SLIDE 85

Anne-Pierre de Peyronnet

When recommending an action: write it down black on white!

  • What action are we talking about here?
  • Text must contrast with the background
  • How does the reverse pyramid function?
  • What do the 800€/unit refer to?
slide-86
SLIDE 86

Anne-Pierre de Peyronnet

What do the colors used say?

slide-87
SLIDE 87

Anne-Pierre de Peyronnet

Before validating a slide…

  • Make sure the

colors used are in line with the (cultural) expectations of your audience

  • Red = STOP, Pay

Attention...

  • Green = GO,

Good...

slide-88
SLIDE 88

Anne-Pierre de Peyronnet

Before validating a slide, ask yourself:

  • 1. Is my presentation serving my goal?
  • 2. Is my slide self-explanatory?
  • 3. Can my argumentation easily be countered

by the slide presented?

  • 4. Is my presentation free of spelling/grammar

mistakes?

  • 5. Can I improve the visual impact of the slides?
  • 6. Am I using the technology available?
slide-89
SLIDE 89

Anne-Pierre de Peyronnet

Understand the technological setting you will be presenting in?

  • Material:

– What projector:

  • Port? Sound? Quality of the projection?

– Can you computer hook to the projector?

– The screen:

  • How big is the screen?

– Is the set up sufficient for the room?

– Lighting:

  • Is the room bright or dark?

– Some colors might not show in a bright setting

slide-90
SLIDE 90

Anne-Pierre de Peyronnet

Use the technology you are given

  • Software:

– MS Office / Apple versus Open Source

  • This is usually the standard
  • When asked for a Power Point, use MS Office

– Use the technology available

  • Spell-check
  • Grammar-check
slide-91
SLIDE 91

Anne-Pierre de Peyronnet

Before validating a slide, ask yourself:

 Is my presentation serving my goal?  Is my slide self-explanatory?  Can my argumentation easily be countered by the slide presented?  Is my presentation free of spelling/grammar mistakes?  Can I improve the visual impact of the slides?  Am I using the technology available?

End

slide-92
SLIDE 92

Anne-Pierre de Peyronnet

Thank you