DESIGNING, IMPLEMENTING, AND TRACKING SUCCESSFUL MARKETING - PowerPoint PPT Presentation

National Employment Network Association DESIGNING, IMPLEMENTING, AND TRACKING SUCCESSFUL MARKETING STRATEGIES Judy Sanderson, Director Granite State Independent Living NENA’s 7 th Annual National Training Conference 1 September 2017 San Antonio, TX

National Employment Network Association Workshop Objectives • Identify important components of a marketing plan • Hear about effective marketing strategies • Review customizable marketing presentations available to NENA members • Update: Marketing POC NENA’s 7 th Annual National Training Conference 2 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing • Basics concepts on “Branding” • Identify what you are selling • Identify who you need to sell to • Develop a plan that is on-going and manageable • Use the right method for each customer group • Establish method to evaluate the results NENA’s 7 th Annual National Training Conference 3 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Branding Who are you? NENA’s 7 th Annual National Training Conference 4 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Branding • Have a unique name, a “sticky brand” • Clarity - the less you offer the more you are remembered • Tilt the odds – who are your customers and where will you connect with them NENA’s 7 th Annual National Training Conference 5 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Identify what you are “selling” Consider the “Purple Cow” concept: NENA’s 7 th Annual National Training Conference 6 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Identify what you are “selling” Consider the “Zoom Zoom” concept: NENA’s 7 th Annual National Training Conference 7 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Identify who you need to “sell to” Who are your customers? NENA’s 7 th Annual National Training Conference 8 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Develop a plan that is on-going/manageable NENA’s 7 th Annual National Training Conference 9 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Include diversity in your approach Different customers will respond to different approaches NENA’s 7 th Annual National Training Conference 10 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing Establish a method to evaluate your results It is vital that you know what is/is not working!! NENA’s 7 th Annual National Training Conference 11 September 2017 San Antonio, TX

National Employment Network Association Basic Components to Marketing MEASURING YOUR MARKETING EFFORTS Month: Call Outcome If Assigned Initial Contact Referred To Other Date of Referral Referral Source (s) Date Response Date Employment Goal SSI/SSDI/ Concurrent VR Involvement Agencies IWP Assigned Age Group Work History Options 1 SSA Letter Full time Successful Closure 18 - 24 Currently working 2 SSA Website Part Time Unsuccessful Closure 24 - 39 18 months 3 Choosework Website 45 - 55 2 Years 4 Beneficiary Help Line 55+ 3 Years 5 BASS Robocall 5 Years and over 6 Community Partner 7 BASS Social Media 8 EN Website 9 EN Mailing 10 EN RoboCall 11 WIPA 12 PABSS 13 Client Referral NENA’s 7 th Annual National Training Conference 12 September 2017 San Antonio, TX

National Employment Network Association Marketing Panel – What is Working Lisa Jordan – Social Media Linda Patino – Marketing through Community Events Judy Sanderson – PSA’s and ILG’s Sheriene Knox – Connecting with Veterans Sherman Gifford – Web Sites, VR/Partnership Plus Les Roberson – America Job Centers, Eventbrite NENA’s 7 th Annual National Training Conference 13 September 2017 San Antonio, TX

National Employment Network Association Marketing Updates Update on Marketing POC Linda Patino Review of Customizable Presentations and Choosework Graphics Judy Sanderson NENA’s 7 th Annual National Training Conference 14 September 2017 San Antonio, TX

National Employment Network Association Handy Information http://nenaticket.org/ (information for members) • links to the social media training done for the Marketing Committee • copy of NENA tracking tool for marketing data • Three customizable presentations to use with beneficiaries, businesses or other organizations Graphics on the Choosework website: • https://www.choosework.net/provider- resources.html NENA’s 7 th Annual National Training Conference 15 September 2017 San Antonio, TX

National Employment Network Association Handy Information “Purple Cow” by Seth Godin “Jab, Jab, Jab. Right Hook” by Gary Vaynerchuk Link to Information on Creating PSA’s http://ctb.ku.edu/en/table-of- • contents/participation/promoting-interest/public- service-announcements/main Link to tool for managing social media platforms: • https://hootsuite.com/plans/free NENA’s 7 th Annual National Training Conference 16 September 2017 San Antonio, TX

National Employment Network Association Handy Information Link to Industry Liaison Groups: http://www.nationalilg.org/ • Link to list of federal contractors: • The Associated General Contractors of America http://www.agc.org/) • The Professional Services Council http://www.pscouncil.org NENA’s 7 th Annual National Training Conference 17 September 2017 San Antonio, TX

National Employment Network Association Handy Information • The Federal Procurement Data System – Next Generation (FPDS-NG): : https://www.fpds.gov/fpdsng_cms/ • General Services Administration (GSA): http://www.gsa.gov/portal/content/101195 • Register Your EN with OFCCP: ENs should register on the DOL OFCCP Employment Resource Referral Directory (ERRD): https://ofccp.dol-esa.gov/errd/index.html NENA’s 7 th Annual National Training Conference 18 September 2017 San Antonio, TX

National Employment Network Association Contact Information Sherman Gifford sherman.gifford@thechoicegroup.com Lisa Jordan lisa@human-solutions.net Sheriene Know sknox@jobreadyvets.org NENA’s 7 th Annual National Training Conference 19 September 2017 San Antonio, TX

National Employment Network Association Contact Information Linda Patino lpatino@see.tcoe.org Les Roberson lroberson@mcscareergroup.com Judy Sanderson jsanderson@gsil.org NENA’s 7 th Annual National Training Conference 20 September 2017 San Antonio, TX