Design vs SEO Its a hairy topic - but were diving right in - PowerPoint PPT Presentation

Design vs SEO It’s a hairy topic - but we’re diving right in www.agencyscaleup.com

About Me I live and breathe SEO. I work with business owners. We make their online visibility skyrocket. They enjoy more leads, sales and profits. I walk away with a ridiculously big grin on my face. Despina Gavoyannis If you ask me, that’s magic right there. Founder of SEO Meets Design www.agencyscaleup.com

What We’ll Cover: Design vs SEO mindset ● Bust 3 myths around what “Good SEO” is ● Top 6 SEO mistakes designers make ● (and how you can avoid them) www.agencyscaleup.com

But First .... www.agencyscaleup.com

What is SEO? The internet’s (very literal) version of “Ask and you shall receive” www.agencyscaleup.com

It All Happens on Search Engines ASK RECEIVE www.agencyscaleup.com

Design vs SEO Mindset www.agencyscaleup.com

Entirely Separate Disciplines ≠ Design SEO Typical Approach by Designers & Developers www.agencyscaleup.com

SEO Approaches SEO Lite Competitive SEO vs (Ticks the SEO boxes + (Ranking at the top of keeps clients happy for a search results and little while) making $$$) www.agencyscaleup.com

A Designer’s Journey Website Design SEO Branding Plan +UX + Dev (Sometimes) www.agencyscaleup.com

A Searcher’s Journey SEO Site Design Branding (Mostly through Structure +UX + Nav Google) Great Search Love the Land on Experience + Find Brand Right Page www.agencyscaleup.com

New Mindset User Experience SEO Design Development www.agencyscaleup.com

SEO Myth Busting www.agencyscaleup.com

“Do it because it’s good for SEO” AKA the biggest myth designers buy into when they don’t understand what goes into SEO. www.agencyscaleup.com

“Good SEO” Quality Content SEO Help Search Give Users Robots What they Choose You Want www.agencyscaleup.com

“Do this one thing and you’ll rank” SEO success relies on how many factors work together between content, design, technical and user experience. www.agencyscaleup.com

“More keywords = better SEO” Nowadays, more keywords tends to = spam so be careful with this one! www.agencyscaleup.com

6 Biggest SEO Mistakes Designers Make www.agencyscaleup.com

Navigation 1. Avoid: Vague Titles e.g. “What We Do”, “Work”, “Learn” etc. ● Hidden navigation or non-standard format ● Navigation that doesn’t match a user’s thought process for ● finding information www.agencyscaleup.com

URLs + Site Structure 2. Avoid This: www.mysite.com/about-main-keyword-and-locations/ www.mysite.com/contact-main-keyword-and-locations/ www.mysite.com/services/main-keyword-and-locations/ Also Avoid This: www.mysite.com/work/ www.mysite.com/discover/ www.mysite.com/learn/ www.mysite.com/what-we-do/ www.agencyscaleup.com

URLs + Site Structure 2. Do this instead: www.mysite.com/about/ www.mysite.com/contact/ www.mysite.com/services/main-keyword/ www.mysite.com/services/different-keyword/ Each keyword to target one page only. ● There’s no need to hardcore optimise pages you don’t want ranking (i.e. ● Contact) or branded pages (Home and About). www.agencyscaleup.com

Headings + CSS 3. Avoid: Relying on CSS and heading tags <h1>, <h2> etc for styling ● Adding multiple H1s to a page ● Adding excessive headings for things like sidebars and footers ● Having more headings than the paragraph content warrants ● It looks like spam to search engine robots ● www.agencyscaleup.com

Images + Meta Data 4. Avoid: Relying on image compression plugins ● Not optimising image file size and format ● Missing meta information including: ● Meta titles ○ Meta descriptions ○ Alt text ○ Image meta data (EXIF data) ○ www.agencyscaleup.com

Hidden Content, Tabs + Toggles 5. Avoid: ● Relying on hidden content to make your designs nice ● Hiding content that appears above the fold ● Using too many tabs, accordions or toggles to hide all content ● Blending SEO content with backgrounds so only search engines see them ● Content hidden in flash, javascript, iFrames or other code modules that search engines can’t crawl. www.agencyscaleup.com

Content Length 6. Avoid minimalism: Home + About pages should have a minimum of 350 words each ● Main pages for SEO should have at least 750 words though optimally, ● ~1000-1500 Check competitor pages and match what they have. ● Also Avoid: Wall of Death by Boredom Text ● Badly formatted content ● www.agencyscaleup.com

Become an SEO Savvy Designer Included in For as little as $1 Boss Bundle (normally $47) + Design Friendly Ultimate Guide to Website SEO Glossary Platforms + SEO SEO Meets Design seomeetsdesign.com www.agencyscaleup.com

Become an SEO Savvy Designer Designer Friendly SEO Glossary - ONLY $1 Includes 200+ SEO Ranking Factors and explains them in plain English ● Includes ratings for how important they each are for you as a designer! ● ● Does the hard work for you and balances both design and SEO It literally is the only guide that speaks your language and visualises core SEO ● principles - oh yeah! Grab your copy here → seomeetsdesign.com www.agencyscaleup.com

Become an SEO Savvy Designer Ultimate Guide to Website Platforms + SEO (part of the Boss Bundle) Say goodbye to Wordpress vs Squarespace vs “Platform of your choice” rabbitholes ● Helps you choose the best website platform for each project ● Goes into detail about the best practices for SEO on each platform ● ● I’ve read all the “vs” guides on the internet for the top platforms so you don’t have to As always, in plain English + designer friendly ● Grab your copy here → DBDS Boss Bundle www.agencyscaleup.com

Reach Out! Despina Gavoyannis despina@seomeetsdesign.com www.seomeetsdesign.com Let’s Chat www.agencyscaleup.com