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DESIGN PORTFOLIO
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SELECTED WORK
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DESIGN PORTFOLIO
DESIGN PORTFOLIO 01 2019 - 20 SELECTED WORK Innovative, 2 - - PowerPoint PPT Presentation
DESIGN PORTFOLIO 01 2019 - 20 SELECTED WORK Innovative, 2 - - PowerPoint PPT Presentation
DESIGN PORTFOLIO 01 2019 - 20 SELECTED WORK Innovative, 2 Creative, Passionate, Experienced. DESIGN PORTFOLIO BEAT MEDIA GROUP Table Of Contents 01 Track Cycling World Cup 3 02 Premiership Rugby Glasgow 2019 03 Guinness PRO14 04
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BEAT MEDIA GROUP
Table Of Contents
01
Track Cycling World Cup
02
Premiership Rugby
03
Glasgow 2019
04
Guinness PRO14
05
Six Day Cycling Seasonal graphics
06 07
Contract Publishing
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DESIGN PORTFOLIO
Beat Media Group
Everybody loves a story. Stories can make us cheer, dance, laugh, cry. A good story can take us around the world, to another world or make us want to change the world. We tell stories of unbreakable human spirit, stories of big ambition and grand
- designs. We tell stories of triumph and struggle for clients big and small. We
tell stories for the world’s media, reaching millions every week, using every tool for every platform. We tell stories for the biggest brands and the most admired names. And we do it from morning until night. Every day. We are multimedia agencies, with a committed team of editorial, design and communications creatives who produce agenda-setting content from offices in London and Manchester. We are experts and thought leaders in the ever-evolving digital landscape. We are storytellers who paint our pictures with words, pictures, graphics and emojis on every canvass, from newsprint to Instagram Stories. Because nothing beats a good story. And telling stories is what we do. So - what’s your story?
WHO WE ARE
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DESIGN PORTFOLIO
Section Tissot UCI Track Cycling World Cup
01
- 01. NEW GRAPHIC STYLE
- 02. CAROUSEL FACEBOOK ADVERTISEMENT
- 03. LEE VALLEY VELOPARK INFOGRAPHIC
- 04. SESSION GRAPHICS
- 05. MAGIC 50
- 06. PANINI STICKER BOOK
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BEAT MEDIA GROUP
In spring 2018, British Cycling appointed Beat Media Group brand Sportsbeat as the digital agency for the Tissot UCI Track Cycling World Cup in London. Our wide-ranging brief included social media management, video production, media syndication, marketing and PR as well as graphic design. We worked closely with the British Cycling comms and marketing teams, as well as key stakeholders, to design and deliver a suite of compelling social media assets that helped drive reach and engagement while also giving their owned channels a distinctive look and feel.
Description
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
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DESIGN PORTFOLIO
In the build up to the Track Cycling World Cup, we were tasked with creating a new look for graphic content going on social feeds. As a starting point the brand guidelines included a colour palette (see left) and the custom typeface. The typeface in particular is an essential element
- f the graphics suite with a ‘track’ line effect
applied on top of the font ‘Druk Condensed Super’. It is used throughout and works best when utilised in conjunctjon with the striking brand colour options. All photography used has a series of Photoshop filters applied. This gives the imagery an illustrative appearance which compliments the
- verall design.
Client : Track Cycling World Cup Years : 2018
- 01. NEW GRAPHIC STYLE
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
As part of the promotional campaign for the London event in December, a carousel ad was run
- n Facebook and Instagram. The brief outlined
the need to grab the viewers’ attention with eyecatching design, driving audiences to engage with the content and complete the call to action associated with each post. Using brand identity and methodologies, the message ‘Back To The Track’ was spread across each section of the ad. Imagery of high profile riders who would be competing were used
- throughout. The first three colour schemes were
representative of an individual brand colour - before mixing all three together in the final frame. Reception for this project was very positive and a good pointer to how the new style would be received over the course of the campaign.
Client : Track Cycling World Cup British Cycling Years : 2018
- 02. CAROUSEL FACEBOOK
ADVERTISEMENT
DESCRIPTION CUSTOM BRAND TYPEFACE
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BEAT MEDIA GROUP
PROCESS
Stage 1: Image selection Stage 2: Image masking Stage 3: Textured colour background Stage 4: Filters applied to image
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DESIGN PORTFOLIO
The 2018 Track Cycling World Cup event in London was held at Lee Valley VeloPark (the same venue as the 2012 Olympics). In the build up to this we recieved an infographic brief to promote the venue itself. Titled ‘Lee Valley in Numbers’, the concept involved displaying facts split in to six sections (see right) which each had a relevant fact & graphic. Each section was constructed individually using the same process as previous projects. Finally these separate elements were combined on a textured tri-colour background layer (on brand).
- 03. LEE VALLEY VELOPARK
INFOGRAPHIC
DESCRIPTION Client : Track Cycling World Cup British Cycling Years : 2018
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BEAT MEDIA GROUP
PROCESS PHOTOS PROVIDED BY LEE VALLEY VELOPARK & SWPIX
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DESIGN PORTFOLIO
During the London event, session graphics were created for social so event timings were easily accessible. These were also linked back to the official website. Visually similiar to the entire suite, and divided in to sessions per-day, these graphics were a useful source of information on social media platforms.
- 04. SESSION GRAPHICS
DESCRIPTION Client : Track Cycling World Cup Years : 2018
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Initially created for the ‘Pursuit of the Magic 50’ social campaign. In the build up to the London event Great Britain had been on 46 gold medals at the venue. Subsequently a series of ‘countdown’ posts were pushed out on social in anticipation of Great Britain reaching 50. The design and feel of this original campaign was adapted to suit medal winner graphics and promotional posts.
Client : Track Cycling World Cup Years : 2018
- 05. MAGIC 50
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Inspired by the PANINI 2018 FIFA World Cup sticker collection, we created a sticker book team announcement graphic. This template was first used on social to promote the British para-cyclists, who would be taking part in the Track Cycling World Cup for the first time. It was also adapted to promote the international riders who would be competing in London.
Client : Track Cycling World Cup British Cycling Years : 2018
- 06. STICKER BOOK
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Section Premiership Rugby
02
- 01. MATCH GRAPHICS
- 02. EUROPEAN/CUP MATCH GRAPHICS
- 03. TEAM ANNOUNCEMENTS
- 04. END OF YEAR GRAPHIC
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BEAT MEDIA GROUP
Beat Media Group is the retained content agency for the Gallagher Premiership, the UK’s leading professional rugby competition. Over the past decade our responsibilities have grown to include video production, photography, social media management and listening, content creation and graphic design. For the past three seasons we have worked closely with the Gallagher Premiership team to develop a suite of social media graphics that reflected the competition’s brand values and changes in title sponsor.
Description
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
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DESIGN PORTFOLIO
The social media match graphics suite for the 2018/19 season was created over a four month
- period. Brand guidelines were based around
the sponsor Gallagher’s colour scheme and an emphasis was placed on match information. Balancing a wealth of information with strong imagery was challenging. However, the end result was a success - the wide range of different graphic content in the suite has been consistently well received on social media.
Client : Premiership Rugby Years : 2018-19
- 01. MATCH GRAPHICS
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Alongside the domestic graphics, a suite of European and domestic cup competition graphics were also created. A key difference between both is the European variants colour scheme is predominantly red and purple. Inclusion of European team logos and competition branding options are the other key differences.
Client : Premiership Rugby Years : 2018-19
- 02. EUROPEAN/CUP MATCH
GRAPHICS
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
A mainstay of the 2018/19 graphics for both the domestic & European suites are the player field team announcement templates. Key features include displaying the starting 15 player’s positions using photography and all other necessary match information. The templates have also been used to announce England international match day squads.
Client : Premiership Rugby Years : 2018-19
- 03. TEAM ANNOUNCEMENTS
DESCRIPTION
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BEAT MEDIA GROUP
At the end of every calendar year Beat Media Group produce an infographic for Premiership
- Rugby. Displaying a number of interesting and
impressive stats, the design reflects the graphics suite from the respective season.
Client : Premiership Rugby Years : 2018-19
- 04. END OF YEAR GRAPHIC
DESCRIPTION
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DESIGN PORTFOLIO
Section European Athletics Indoor Championships Glasgow 2019
03
- 01. AD SERIES
- 02. 100 DTG POST
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BEAT MEDIA GROUP
Following our successful partnership at the 2017 Badminton World Championships in Glasgow, Beat Media Group was chosen as the digital content agency for the 2019 Euopean Indoor Athletics Championships by Glasgow Life, the event delivery agency. Our role includes social media management and strategy, designing and promoting paid social campaigns, website content and syndication, video production and providing an event-week team on the ground at The Emirates Arena. We also worked closely with their existing digital brand to create a range of creative assets to push out across their channel, which supported and reinforced key messaging and drove brand awareness.
Description
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
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DESIGN PORTFOLIO
To promote the event we were commissioned to produce a number of language specific ads to run
- n social media channels.
Design-wise these ads reflect which country the ad was aimed at. National flags and athletes enforce the native language use on the different iterations.
Client : Glasgow 2019 Athletics Years : 2018-19
- 01. AD SERIES
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
In line with the brand identity, this ad was run
- n social channels 100 days before the event is
scheduled to take place in March 2019. Using Laura Muir as the image subject is common throughout the suite because of her role as ambassador for the championships and success on the global stage as a local athlete.
Client : Glasgow 2019 Athletics Years : 2018-19
- 02. 100 DTG POST
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Section Guinness PRO14
04
- 01. MATCH GRAPHICS
- 02. DREAM TEAM CARDS CONCEPT
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BEAT MEDIA GROUP
Beat Media Group has been a retained content agency for the Guinness PRO14 since 2011. Working closely with their comms team, key stakeholders and sponsors, we provide all the match reports and tournament news for the website and their social channels, as well as a live match video clipping service as our responsibilities have continued to grow year-on-year. That includes working with their existing design suppliers to produce complementary in-match and matchday graphics that populate their social channels and are pushed out through our social media publishing partner Playing Surface.
Description
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
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DESIGN PORTFOLIO
This season the Guinness PRO14 2018/19 match graphics suite took a more simplistic approach with the focus on celebrating the best of the action imagery supplied by Inpho. Editing match photography on Photoshop by adding filters and applying overlaying textures made them stand out even more.
Client : Guinness PRO14 Years : 2018-19
- 01. MATCH GRAPHICS
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
At the end of the 2017/18 season we were commissioned to produce a concept for the reveal of the season’s Dream Team. Based on traditjonal sports trading cards these were designed to drive meaningful engagement and kick- start conversatjon among digitjal audiences.
Client : Guinness PRO14 Years : 2018
- 02. DREAM TEAM CARDS
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Section Six Day Cycling
05
- 01. FÖRSTEMANN ANNOUNCEMENT
- 02. IMAGE TEMPLATE
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BEAT MEDIA GROUP
Beat Media Group has been a retained content agency working for the Madison Sports Group since the launch of the Six Day London flagship event in 2015. Over the past five years, our role was grown to encompass social media management, website content and syndication, live video clipping through our cloud-based video production partner Tellyo, as well as content teams on the ground at events in London, Berlin, Copenhagen and Mallorca. We have consistently worked with their existing graphic design partners to complement and enhance existing their existing digital brand with specific creative graphics and animations to help their content sit apart from other cycling events.
Description
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
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DESIGN PORTFOLIO
One of the most recognisable sprint cyclists on the roster, Robert Förstemann is always a crowd
- favourite. Perhaps his most defining feature
are his enormous legs - something he is very aware of, dubbing himself ‘Quadzilla’. A humorous way to announce his participation in the event was to create a pastiche of the 1998 Godzilla poster.
Client : Six Day Cycling Years : 2018
- 01. FÖRSTEMANN ANNOUNCEMENT
DESCRIPTION
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BEAT MEDIA GROUP
Event-week imagery and event branding is used by the social and design teams to drive brand awareness in the socia space.
Client : Six Day Cycling Years : 2018
- 02. IMAGE TEMPLATE
DESCRIPTION
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DESIGN PORTFOLIO
Section Seasonal graphics
06
- 01. VELO ACTUALLY
- 02. FESTIVE TICKET PUSH
- 03. HALLOWEEN XV
- 04. GALLAGHER CHRISTMAS CLASSICS
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BEAT MEDIA GROUP
We work closely with our clients to tell their story throughout the year. This means collaborating with our in-house social team to deliver compelling and timely design content that celebrates each event’s brand identity and is specific to their campaign.
Description
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
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DESIGN PORTFOLIO
Client : Track Cycling World Cup Years : 2018
- 01. VELO ACTUALLY
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BEAT MEDIA GROUP
Client : Glasgow 2019 Athletics Years : 2018
- 02. FESTIVE TICKET PUSH
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DESIGN PORTFOLIO
Client : Premiership Rugby Years : 2018
- 03. HALLOWEEN XV
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BEAT MEDIA GROUP
Client : Premiership Rugby Years : 2018
- 02. GALLAGHER CHRISTMAS
CLASSICS
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DESIGN PORTFOLIO
Section Contract Publishing
07
- 01. COMMONWEALTH GAMES MEDIA GUIDE
- 02. PYEONGCHANG MEDIA GUIDE
- 03. PYEONGCHANG MEDIA HANDBOOK
- 04. SOCHI 2014 MEDIA GUIDE
- 05. PREMIERSHIP RUGBY MAGAZINE
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BEAT MEDIA GROUP
Our designers have experience working with some of the biggest names in publishing and those high standards are at the heart of our contract publishing service. We provide totally outsourced solutions to publishers and
- rganisations – from concept to delivery, design to editorial
and print sourcing. From handbooks to magazines, camera-ready pages to websites, we deliver a fully-integrated solution and your needs are at the centre of our service. Clients include Premiership Rugby, Team GB, Paralympics GB and Commonwealth Games England and we are proud of our record of delivering against challenging deadlines.
Description
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
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DESIGN PORTFOLIO
Beat Media Group were commissoned by Commonwealth Games England to produce the media guide for the Gold Coast games in 2018. As well as product design and development and digital branding, our team supplied all editorial and athlete profjle content to ensure every member
- f the atuending media had the informatjon they
needed to enjoy a successful games.
Client : Commonwealth Games England Years : 2018
- 01. COMMONWEALTH GAMES
MEDIA GUIDE
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Beat Media Group partnered with Team GB for the third successive Olympic Games (including Sochi 2014 and Rio 2016) to design, produce and deliver the media guide for the PyeongChang Winter Olympics. Our designers worked closely with the Team GB content team to produce a visually stylish but functjonal document that complemented Team GB’s wider digital content look and feel and embraced the governing boy’s forward- thinking brand values.
Client : Team GB Years : 2018
- 02. PYEONGCHANG MEDIA GUIDE
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
The Team GB media handbook for the PyeongChang Olympic Games was delivered as part of our role as a retained agency in 2018.
Client : Team GB Years : 2018 DESCRIPTION
- 03. PYEONGCHANG MEDIA
HANDBOOK
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
This project allowed our design team to bring their creatjve fmair, which was delivered in both print and digital formats to hundreds of print, online and broadcast media in the run up to and during the Sochi 2014 Winter Olympics.
Client : Team GB Years : 2014
- 04. SOCHI 2014 MEDIA GUIDE
DESCRIPTION
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BEAT MEDIA GROUP
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DESIGN PORTFOLIO
Since 2014 we have produced the annual offjcial Aviva Premiership Rugby magazine, from design to sourcing and commissioning content to sub-editjng and productjon. We also worked with England rugby legend Jonny Wilkinson in the build-up to the 2015 Rugby World Cup in England to produce his authorised guide to the tournament.
Client : Premiership Rugby Years : 2014-17
- 05. PREMIERSHIP RUGBY
MAGAZINE
DESCRIPTION
2 AVIVA PREMIERSHIP RUGBY OFFICIAL MAGAZINE 2013/14 premiershiprugby.comdSaSSaSaSaSaSaSaS
THE OFFICIAL MAGAZINE OF
201 6/1 7
FULL FIXTURES + TV LISTINGS
CLUB-BY-CLUB GUIDE RUNNERS AND RIDERS
NICK CAIN RUNS THROUGH THE 12 AVIVA PREMIERSHIP RUGBY TEAMS
SEVEN TO FOLLOW!
- JEREMY GUSCOTT PICKS
OUT THE BEST NEW ADDITIONS
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£4.95
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BEAT MEDIA GROUP
62 AVIVA PREMIERSHIP RUGBY OFFICIAL MAGAZINE 2016/17SARACENS PUT FAITH IN THE OLD GUARD ONCE AGAIN
mountain needing to climb it all over again. And director of rugby Mark McCall – the softly-spoken mastermind behind this period of unprecedented success for the club – insists his side are taking it one step at a time. “We’ve been really consistent over the last three years in particular. Three years ago we got into both finals and we lost them both, we lost the last one against Northampton in the last sec-
- nd,” he said.
“We did well to respond to that two years ago and last year was a great for SARACENS climbed the mountain last year, completing an Aviva Premiership Rugby and European Cham- pions Cup double for the first time in the club’s history. After – in their own words – pound- ing the rock for many years, they finally cracked it but now the challenge is to do it again. Consistency is the byword for a side that have now made the league play-
- ffs for the last seven seasons in a row.
This summer they have made yet more impressive additions, but only replacing holes that needed filling after departures. On the whole, Saracens have put their faith in the side that won it all last year but are now back at the foot of the Alex Goode had the season of his life last term Charlie Talbot-Smith sees if anyone can stop Saracens from making it three in a row
SARACENS
George Kruis and Maro Itoje
96 AVIVA PREMIERSHIP RUGBY OFFICIAL MAGAZINE 2016/17FIXTURES
2016/17
ROUND 6 Friday 7th October 19:45 Bath Rugby v Sale Sharks Recreation Ground Saturday 8th October 15:00 Newcastle Falcons v Bristol Rugby Kingston Park 15:00 Harlequins v Northampton Saints Twickenham 15:00 Exeter Chiefs v Gloucester Rugby Sandy Park 15:00 Leicester Tigers v Worcester Warriors Welford Road Sunday 9th October 15:00 Saracens v Wasps Allianz Park ROUND 7 Friday 28th October 19:45 Northampton Saints v Gloucester Rugby Franklin’s Gardens Saturday 29th October 15:00 Saracens v Leicester Tigers Allianz Park 15:00 Harlequins v Worcester Warriors Twickenham Stoop Sunday 30th October 14:30 Wasps v Newcastle Falcons Ricoh Arena 15:00 Exeter Chiefs v Bath Rugby Sandy Park 15:00 Bristol Rugby v Sale Sharks Ashton Gate ROUND 8 Friday 18th November 19:45 Bath Rugby v Bristol Rugby Recreation Ground 19:45 Worcester Warriors v Northampton Saints Sixways 20:00 Newcastle Falcons v Exeter Chiefs Kingston Park Saturday 19th November 16:30 Gloucester Rugby v Wasps Kingsholm Sunday 20th November 13:00 Sale Sharks v Saracens AJ Bell Stadium 15:00 Leicester Tigers v Harlequins Welford Road ROUND 9 Friday 25th November 19:45 Bristol Rugby v Leicester Tigers Ashton Gate 19:45 Northampton Saints v Newcastle Falcons Franklin’s Gardens Saturday 26th November 16:30 Exeter Chiefs v Worcester Warriors Sandy Park Sunday 27th November 13:00 Saracens v Gloucester Rugby Allianz Park 14:30 Wasps v Sale Sharks Ricoh Arena 15:15 Harlequins v Bath Rugby Twickenham Stoop ROUND 10 Friday 2nd December 19:45 Sale Sharks v Exeter Chiefs AJ Bell Stadium Saturday 3rd December 15:00 Bath Rugby v Saracens Recreation Ground 16:30 Gloucester Rugby v Bristol Rugby Kingsholm 17:00 Leicester Tigers v Northampton Saints Welford Road Sunday 4th December 15:00 Newcastle Falcons v Harlequins Kingston Park 15:00 Worcester Warriors v Wasps Sixways ROUND 11 Friday 23rd December 19:45 Northampton Saints v Sale Sharks Franklin’s Gardens Saturday 24th December 13:30 Saracens v Newcastle Falcons Allianz Park 14:00 Wasps v Bath Rugby Ricoh Arena 15:00 Exeter Chiefs v Leicester Tigers Sandy Park Monday 26th December 15:00 Bristol Rugby v Worcester Warriors Ashton Gate Tuesday 27th December 16:00 Harlequins v Gloucester Rugby Twickenham Stadium ROUND 12 Friday 30th December 19:45 Newcastle Falcons v Wasps Kingston Park Saturday 31st December 15:00 Bath Rugby v Exeter Chiefs Recreation Ground Monday 1st January 14:30 Sale Sharks v Bristol Rugby AJ Bell Stadium 15:00 Leicester Tigers v Saracens Welford Road 15:00 Gloucester Rugby v Northampton Saints Kingsholm 15:00 Worcester Warriors v Harlequins Sixways ROUND 13 Friday 6th January 19:45 Newcastle Falcons v Bath Rugby Kingston Park Saturday 7th January 15:00 Gloucester Rugby v Worcester Warriors Kingsholm 15:00 Northampton Saints v Bristol Rugby Franklin’s Gardens 15:00 Saracens v Exeter Chiefs Allianz Park 15:00 Harlequins v Sale Sharks Twickenham Stoop Sunday 8th January 15:00 Wasps v Leicester Tigers Ricoh Arena ROUND 14 Friday 10th February 19:45 Bristol Rugby v Harlequins Ashton Gate 20:15 Sale Sharks v Newcastle Falcons AJ Bell Stadium SLIDE 67
BEAT MEDIA GROUP Ampersand House 49-53 York Street London TW1 3LP
01
Phone _ 020 3026 3780 Email _ dparsons@beatmediagroup.co.uk Web _ www.beatmediagroup.co.uk